Experience

IndiaDotcom Digital (Formerly Zee Digital)

• India
• Internet News
• 1 - 100 Employee

• National Head Agency Relation

  • Sep 2022 - Present

  Strategic Partnerships ,Revenue Growth, Business Devlopment & Business Strategy Strategic Partnerships ,Revenue Growth, Business Devlopment & Business Strategy



MediaCom

• Tunisia
• IT System Design Services
• 1 - 100 Employee

• General Manager

  • Apr 2022 - Dec 2022

• North Head Trading

  • Nov 2021 - Dec 2022

• senior Investment Director & National Centrum Head

  • Nov 2018 - Feb 2022

  Investment Head of Major clients in Delhi Market & Lead of Mediacom Central planning unit



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Investment Head Team Airtel

  • Dec 2016 - Oct 2018

  Leading media buying for Team Airtel . Responsible for devising Investment strategy and synchronizing planning and buying objectives. Leading media buying for Team Airtel . Responsible for devising Investment strategy and synchronizing planning and buying objectives.



Maxus India

• India
• Banking

• Investment Director

  • Jul 2013 - Dec 2016

  Responsible for Devising Investment Strategy for Hero Motocorp, Hero Cycle ,Hero Fincorp, Monte Carlo,BML University & Shopclues Media Negotiations & Buying across all the above clients while maintaining CPRP benchmarks (TV); Synchronizing Planning and Buying objectives & ensuring media efficiencies & Maximizing ROI Forecasting Media Inventory Demand and Supply. Media Innovations and ideas to maximize the brand visibility. Responsible for Devising Investment Strategy for Hero Motocorp, Hero Cycle ,Hero Fincorp, Monte Carlo,BML University & Shopclues Media Negotiations & Buying across all the above clients while maintaining CPRP benchmarks (TV); Synchronizing Planning and Buying objectives & ensuring media efficiencies & Maximizing ROI Forecasting Media Inventory Demand and Supply. Media Innovations and ideas to maximize the brand visibility.



Group M Media India Pvt. Ltd

• Advertising Services
• 1 - 100 Employee

• Associate business Director

  • Jul 2012 - Jun 2013

  Brand Custodian of Nokia including it's Windows phones - Lumia Range. Giving Nokia the differentiating edge from others in the category through media Strategy innovations and ideas Developing Media Strategies for product launches via detailed understanding of the target group, media touch points, analyzing the competitive environment and using them to derive consumer insights & media approach Involved in new business development for Maxus with active participation on pitches Brand Custodian of Nokia including it's Windows phones - Lumia Range. Giving Nokia the differentiating edge from others in the category through media Strategy innovations and ideas Developing Media Strategies for product launches via detailed understanding of the target group, media touch points, analyzing the competitive environment and using them to derive consumer insights & media approach Involved in new business development for Maxus with active participation on pitches



Maxus

• Ukraine
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Business Group head

  • Jul 2010 - Jun 2012

  Was Responsible for successful Media launch of Nokia Xpress Music and E series Phone in IndiaEfficiently allocating Nokia’s media budgets across media/mediums to meet Nokia’s business & marketing objectives and ensure maximum ROI for the clientBuilding the brand’s presence and visibility across all mediums : both Offline across TV, Print, Radio, Cinema, Activations & Online in Display, Search, Mobile & Social advertising

• Business Manager

  • Jul 2008 - Jun 2010

  Maintaining all SOP which included Competitive analysis ,Media scenario ,Liability sheet Etc.Making Media Plan and executing the same.Doing Media strategy for the Entry level phone.

• Business Executive

  • Apr 2006 - Jun 2008

  Consumer Behavior Study ,Understanding Market Dynamics and Competitive analysis ,Making Media Plans and executing the same.Also involved in Market Research project.