Experience

Zirca Digital Solutions Pvt Ltd

• India
• Advertising Services
• 1 - 100 Employee

• Head, CreativeiQ

  • Mar 2018 - Present

• Creative Director

  • Mar 2020 - Sep 2022

  In this role, I've raised Zirca Brand Solutions into the creative powerhouse that is CreativeiQ. I'm responsible for acquiring new business, nurturing client relations, growing and mentoring talent, and shaping Zirca's reputation as a digital solutions provider. Key clients include The Economist, MegaWeCare, HDFC Life, Accenture, Invest India and more. My team specialises in data-driven creativity across the digital spectrum. Be it content creation, web design, UI/UX, film, social media or more, we do it all. Show less

• Associate Creative Director

  • Mar 2018 - Mar 2020

  My journey at Zirca Digital Solutions began with the responsibility of forming and leading a fresh creative unit. A big part of this responsibility was to define the team's creative standards and its market proposition. Parallelly, I lead the launch of Zirca's ad-tech products, the company's new identity and website while winning mandates from clients like Carer, Mega We Care, HDFC Life, UWC, Invest India and more. In August 2020, I earned the Zirca 'Values Champion' badge, for exemplifying their core value of Responsible Freedom. Show less



L&K Saatchi & Saatchi

• India
• Advertising Services
• 100 - 200 Employee

• Group Head - Copy

  • Apr 2015 - Jan 2018

  I managed creative output for clients like Harry's Bar + Cafe, CSIA, 109F, Gini & Jony, IDBI Federal Life Insurance, Exide Life Insurance, Tata Value Homes, Big Bazaar, Priyadarshini Park and many others. Be it digital, print, outdoor, film or activation, I launched several successful campaigns, including the IDBI Federal Life Insurance Mumbai Half Marathon, Gini & Jony Summer and Winter Collections 2017, Big Bazaar's Sabse Bada Sale and many more. I managed creative output for clients like Harry's Bar + Cafe, CSIA, 109F, Gini & Jony, IDBI Federal Life Insurance, Exide Life Insurance, Tata Value Homes, Big Bazaar, Priyadarshini Park and many others. Be it digital, print, outdoor, film or activation, I launched several successful campaigns, including the IDBI Federal Life Insurance Mumbai Half Marathon, Gini & Jony Summer and Winter Collections 2017, Big Bazaar's Sabse Bada Sale and many more.



Minority Brand Solutions

• Mumbai Area, India

• Creative Supervisor

  • Jul 2014 - Feb 2015

  I was in charge of raising the creative bar, devising communication strategy and managing client relations for brands like The Mumbai Metro, Meru Cabs, Suzlon and more. Here, networking, hiring and nurturing creative talent was a welcome challenge. Short but intense stint. I was in charge of raising the creative bar, devising communication strategy and managing client relations for brands like The Mumbai Metro, Meru Cabs, Suzlon and more. Here, networking, hiring and nurturing creative talent was a welcome challenge. Short but intense stint.



Tribal DDB India

• Mumbai Area, India

• Creative Consultant

  • May 2013 - Nov 2013

  I managed digital campaigns for brands like Huggies, Kissan, RIN, McDonalds and more. Responsibilities included digital strategy, social media content and website development. A healthy six month run that threw me in the deeper end of digital, but not quite deep enough. I managed digital campaigns for brands like Huggies, Kissan, RIN, McDonalds and more. Responsibilities included digital strategy, social media content and website development. A healthy six month run that threw me in the deeper end of digital, but not quite deep enough.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Copy Supervisor

  • Apr 2010 - Apr 2013

  Came to form as a print specialist, poet and in-house jingle-writer. Managed brands like Manipal University, Adani Real Estate, IBM, Titan Watches, Nova Specialty Surgery, RMZ Homes and more.

• Senior Copywriter

  • Nov 2006 - Apr 2010

  Over 3 years at Ogilvy One, I was involved in a good mix of Direct, Digital and Above-the-line work. My career really began with these guys. I worked on brands across many industry verticals; from Telecom, Lifestyle and Banking to Shipping, Food & Beverages and Finance. This is where I picked up two awards as well.



Beyond Books Publications

• Freelance Feature Writer

  • Feb 2006 - Jun 2006

  Interviewed scientists, marketers and artists to write short, entertaining, imaginative articles. Interviewed scientists, marketers and artists to write short, entertaining, imaginative articles.



Crossway Advertising and Marketing Ltd.

• Junior Writer

  • Mar 2005 - Dec 2005

  My entry point into Advertising My entry point into Advertising