Abhijit Bhongle
Account Director at EssenceMediacom UK- Claim this Profile
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Bio
Credentials
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The Fundamentals of Digital Marketing
Google Digital GarageAug, 2020- Nov, 2024 -
SAP Certified Application Associate- SD
SAPJun, 2017- Nov, 2024 -
ADWords Search
GoogleFeb, 2018- Nov, 2024 -
AdWords Fundamental
GoogleFeb, 2018- Nov, 2024 -
Google Analytics
GoogleFeb, 2018- Nov, 2024
Experience
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EssenceMediacom UK
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United Kingdom
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Advertising Services
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400 - 500 Employee
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Account Director
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Apr 2022 - Present
• Managed and nurtured client relationship with a major retail sector account, functioning as the primary point of contact and ensuring high client satisfaction. • Spearheaded comprehensive communications and media strategies across multiple channels including TV, radio, OOH, print, social media, and digital, ensuring cohesive brand messaging and optimal audience reach. • Oversaw integrated marketing campaigns, aligning it with the client's overall business goals, increasing brand visibility, and driving customer acquisition. • Conducted regular market research and competitive analysis to inform strategic decisions and maintain a keen understanding of industry trends and advancements. • Collaborated closely with cross-functional teams (Creative, PR, Digital, etc.) to ensure a synchronized approach in executing the client's marketing strategy. Show less
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Mans Media International
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Account Director
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Jun 2018 - Oct 2020
Manage pipeline and customer base, generating revenue growth through sales of TV, radio & full suite of digital marketing services. Also, in charge of monitoring the performance of all media projects and buying assignments. · Executed media buys including TV, radio, print, & out of home for brand response campaigns · Managed digital campaigns across influencers, podcasts, performance marketing and programmatic advertising in the UK and India for clients. · Responsible for targeted B2C Ad campaigns using Facebook and Google ads to increase brand awareness, then used retargeting campaigns to push prospects further down the funnel for potential sales. · Implemented various SEO/SEM strategies, making creative advertisements across different social media platforms to drastically increase lead generation, thus increasing sales. · Collaborate with sales team to identify and grow opportunities within territory · Write and edit communications for internal and external audiences including website content, press releases, social media posts and collateral materials Show less
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Wizcore
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London, United Kingdom
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SAP Sales and Distribution Intern Consultant
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Dec 2016 - Mar 2018
Configured and Set up Distribution channels and Divisions. Responsible for Internal Sales Organization structure Master data management for customers, materials and customer- material records. SD Process: Creating sales documents. Controlling them using document types in IMG. Item category and schedule line category determination. Extensive Exposure in Integration of SD-MM & SD-FI modules. Knowledge in Availability Check, Outline Agreement. Delivery, Pricing, Billing, Account Determination, BOM. Knowledge of Customizing Credit Management and Rebates. Different types of Sales Documents, Shipping and Billing. Knowledge of Material Determination and Listing/Exclusion. Knowledge of Customizing Free Goods Determination. Show less
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Creative Rays
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Mumbai
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Group Account and Business Development Manager
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Apr 2015 - Mar 2016
Maintained a portfolio of clients to address their marketing needs. Executed and developed strategic business plans that meets established sales goals and enhances company revenue and profitability in tandem with the team. Built and maintained relationships with clients through face to face interactions and meetings. Was the first point of contact for the clients marketing requirements like event, activation, shows, exhibitions, etc Coordinated internally and externally within the organization, vendors and agencies to streamline the client needs. Oversaw the social media presence of the company Maintaining strong communication with existing clients, internal team members and developing relations with key decision makers Identify new client relationships and make pitches to potential new clients to generate business. Managing the complete sales cycle from initiation, contract negotiations and closing of deals Show less
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Green Apple Design Pvt. Ltd.
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India
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Advertising Services
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1 - 100 Employee
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Key Account and Business Development Manager- Advertising
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Jun 2012 - Apr 2015
Generating new business and clientele for advertising, events and activation Single point of contact for production and sales department to bridge the gap between customer needs Conduct campaigns and corporate events to promote and expand the brand Coordinate with internal partners and external agencies to ensure brand standards are understood, maintained and executed consistently Plan, optimize, implement and manage, search engine optimization(SEO), paid search campaigns. Ensure PPC campaigns are setup on search engines and optimize according to objectives. Creating and executing social media campaigns across Facebook, Twitter, LinkedIn and other social communities for the organizations brands and live events. Development of multiple brand communications plan including end to end campaign development from ideation to media planning and execution Organizing events, activations and managed the marketing activities for various brands Show less
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Fairfest Media Limited
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India
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Media Production
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1 - 100 Employee
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Project Manager
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Jan 2012 - Jun 2012
Monitored project risks and identified potential problems and assisted in market plans such as selling space and sponsorship Executed project and prepared hit list, checklist, managed floor planning and hall management in the assigned unit Gathered, analyzed and reported competitive information and participated in trade events Responsible for maintaining PR with clients, VIP's invited etc., for the exhibition held across the country. Led the management in planning and recommended movement of people and material for smooth execution of the projects, including travel arrangements for the team members Served as principal contact between client and organization and ensured client satisfaction with delivered services Show less
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Elite 11 Studio
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Mumbai
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Business Development and Key Account Manager
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Oct 2009 - Jan 2012
Breaking new avenues & driving sales growth. Key Account Management for a high satisfaction index. Developing relationships with key decision-makers in target organizations for revenue. Ensuring business solutions are achieved and are consistent with capabilities, client requirements & corporate goals. Managing the complete sales cycle from initiating to closing of the deal. Delivering services that are in line with industry standards from a cost and quality standpoint Breaking new avenues & driving sales growth. Key Account Management for a high satisfaction index. Developing relationships with key decision-makers in target organizations for revenue. Ensuring business solutions are achieved and are consistent with capabilities, client requirements & corporate goals. Managing the complete sales cycle from initiating to closing of the deal. Delivering services that are in line with industry standards from a cost and quality standpoint
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Wipro
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India
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IT Services and IT Consulting
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700 & Above Employee
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Trainer
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Mar 2006 - Oct 2007
Handled vendor training for the 2 locations of Powai and Belapur involving selection of vendor, locations and trainers for SET training Developed and moderated content for various processes and handled finances Designed and conducted customized training programs as per the process requirements Provided training for voice and accent and customer service agents Managed voice and accent, customer service and sales training for the American Express Canada and HP processes including American Express, AOL, Dell, Capital One and HP Involved in making schedules and plans for training sessions to the new associates Analyzed training needs and requirements and evaluated errors by providing effective solutions Show less
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Education
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2020 - 2021
The University of Huddersfield
Master's degree, Digital Marketing -
2008 - 2010
University of Mumbai
MBA, Marketing -
1999 - 2001
University of Mumbai
MA, English
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