Abhijay Arjunan

Assistant Manager Marketing & Communications at Kanaka Management Services Private Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Bengaluru, Karnataka, India, IN
Languages
  • English Native or bilingual proficiency
  • Hindi Full professional proficiency
  • German Limited working proficiency
  • Nepali Limited working proficiency
  • Kannada Limited working proficiency
  • Tamil Elementary proficiency

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Ashish Jain

I've been extremely fortunate for collaborating with Abjijay at Kanaka Management Services for over a year. Despite working in different departments, I have had the privilege of witnessing your dedication and expertise firsthand. Your ability to effectively navigate the complexities of carbon markets, while simultaneously fostering client relationships, evaluating projects, overseeing marketing strategies, and formulating necessary inputs for revamping our website is truly impressive. Your commitment to pushing the boundaries and ensuring sustainable outcomes sets a remarkable example for all of us. What stands out the most is your skill in bridging the gap between technical intricacies and impactful communication. I have no doubt that your passion for Carbon Market Impact will continue to create meaningful change and drive success in our organization and beyond. I wholeheartedly endorse Abhijay Arjunan for their outstanding contributions and exceptional abilities.

Paul Raj

I've collaborating with Abjijay at Kanaka Management Services for over a year, and their dedication to 'stakeholder engagement','Project origination' has truly inspired us. Abhijay's knack for 'Carbon project management', 'Business development & negotiation' is unparalleled, and it has significantly contributed to our achievements. Their continuous quest for excellence is both motivating and infectious.

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Credentials

  • Greenhouse Gas Accounting Tools for Sustainable Land Management (Self-paced)
    The World Bank
    Aug, 2023
    - Nov, 2024
  • GHG Accounting 101 (self-paced)
    The World Bank
    Jul, 2023
    - Nov, 2024
  • Advanced Concepts of Climate Change and Carbon Markets
    atingi.org
    Jan, 2023
    - Nov, 2024
  • Introduction to Climate Change and Carbon Markets
    atingi.org
    Jan, 2023
    - Nov, 2024
  • Microsoft Excel - Excel from Beginner to Advanced
    Udemy
    Sep, 2022
    - Nov, 2024
  • Introduction to ESG
    Corporate Finance Institute® (CFI)
    Aug, 2022
    - Nov, 2024
  • The Fundamentals of Digital Marketing
    Google Digital Garage
    Dec, 2021
    - Nov, 2024
  • Digital Marketing Training
    Internshala
    May, 2021
    - Nov, 2024
  • Web Development
    Internshala
    May, 2021
    - Nov, 2024
  • Journalism Workshop: Reporting in a Warming World
    Indian Institute for Human Settlements
    Feb, 2020
    - Nov, 2024
  • Autodesk Fusion 360 Integrated CAD/CAM/CAE
    Coursera
    Feb, 2018
    - Nov, 2024

Experience

  • Kanaka Management Services Private Limited
    • India
    • Environmental Services
    • 1 - 100 Employee
    • Assistant Manager Marketing & Communications
      • Sep 2022 - Present

      I drive business growth and foster client engagement at KMS, delivering impactful results and establishing strong partnerships with multiple stakeholders. Key Contributions: • Led business development efforts, resulting in a revenue increase of over $200,000. • Singlehandedly orchestrated the successful revival of a wind energy project by managing & collaborating with multiple stakeholders. Through strategic negotiations and problem-solving, I reclaimed their interest, resulting in cost savings exceeding $500,000. • Extensively travelled to client offices, fostering face-to-face negotiations to secure lucrative deals and strengthen partnerships. • Contributed to MR & ER report writing, calculations, and preliminary evaluation, supporting successful project outcomes. • Coordinated with VVBs/DOEs & registries to ensure project compliance and facilitate a seamless client experience. • Acted as a trusted liaison, guiding clients to understand project feasibility and sizing, enhancing accuracy in estimations. • Drove impactful SEO campaigns, resulting in organic monthly traffic growth of over 14%. • Leveraged expertise in copywriting & content creation to produce impactful marketing deliverables, including website content, brochures, email templates, and project description pages. • Developed comprehensive PR and brand reputation management strategies, positively impacting brand perception and customer loyalty. Notably, I represented the company at prestigious industry events, including the G20 India Energy Week, reinforcing our brand presence and fostering valuable connections. As a continuous learner, I actively participate in industry-leading webinars held by registries, exchanges and major players. This enables me to stay at the forefront of methodology updates and technological advancements in the field such as that of CCS-based projects. During my spare time, I contribute my skills to the legal team, conducting contract research and providing editing support. Show less

  • ANTIBRND
    • India
    • Manufacturing
    • 1 - 100 Employee
    • Marketing Consultant
      • May 2020 - Sep 2022

      As an early team member, I played a pivotal role in establishing robust sales funnels and effective marketing channels, leading to remarkable success in product sales. Through strategic initiatives, we achieved the impressive milestone of selling out all products within a month, showcasing the strength of our marketing efforts and customer demand. Furthermore, I actively contributed to achieving the ambitious target of 5 Lakh Sales per month within the first quarter, reflecting the effectiveness of our sales strategies and execution. In addition to driving sales, I worked on crafting compelling pitch decks that played a crucial role in securing the startup's acceptance into the prestigious 'India Accelerator Programme,' a renowned global accelerator network. This achievement not only validated the potential and viability of our business model but also provided access to invaluable resources and mentorship opportunities. Recognizing the importance of securing financial support, I actively participated in securing an investment of 15 lakh for the startup, further fueling our growth trajectory and enabling us to capitalize on emerging opportunities. Beyond my core responsibilities, I occasionally took on additional roles, including recruiting and HR duties, which contributed to building a talented and cohesive team. Additionally, I handled various administrative and copywriting tasks, ensuring the smooth operation of day-to-day activities while maintaining a consistent brand voice. By leveraging my multifaceted skills and demonstrating a commitment to excellence, I made significant contributions to the startup's success, driving remarkable sales growth, securing crucial investments, and positioning the company for long-term success. Show less

  • Newbreed Solutions Pvt Ltd
    • Bangalore Urban, Karnataka, India
    • Content Strategist
      • Sep 2019 - May 2020

      As an integral part of an apparel startup in Bangalore, I actively contributed to the company's mission of delivering quality clothing and fostering a fashion-forward movement for change. With a strategic mindset, I played a key role in developing a comprehensive marketing roadmap to drive sales growth and achieve ambitious targets. By implementing effective marketing strategies, I successfully increased brand awareness and engagement online, ensuring that our message resonated with the target audience and attracted a wider customer base. Additionally, I played a vital role in content creation and blog editing, utilizing my writing skills to craft compelling articles and enhance the company's online presence. As a contributing writer for the company's official blog, I consistently delivered engaging content that aligned with the brand's values and resonated with readers. This further contributed to the overall brand positioning and customer engagement. Through diligent efforts and strategic initiatives, I contributed to a remarkable sales increase of up to 12% every quarter. By employing effective marketing techniques and showcasing the unique attributes of our apparel, I successfully drove customer conversions and revenue growth. Working in a dynamic startup environment, I actively contributed to the company's growth trajectory, leaving a lasting impact on brand awareness, customer engagement, and bottom-line results. Show less

  • UniversalMind
    • India
    • Writer
      • May 2019 - Aug 2019

      As a proficient content writer, I have been instrumental in producing compelling copy and written content for diverse platforms, including blogs, social media posts, and websites. I expertly devised and implemented written content strategies, leveraging effective SEO tactics to amplify social media engagement and enhance online visibility. In my role, I took charge of the official blog, assuming full responsibility for content ideation, creation, and fostering audience engagement. Additionally, I crafted captivating copy for numerous client landing pages, blogs, and brochures, effectively conveying their brand messaging and generating positive customer responses. By employing my expertise in website copywriting, I successfully increased website visitor engagement timing by an impressive 25%, ensuring that users remained captivated and connected with the content. Furthermore, my strategic approach to crafting persuasive copy played a pivotal role in driving measurable increases in sales for clients, reinforcing the impact of compelling messaging on driving customer conversions. To streamline social media efforts, I developed and executed a well-structured Social Media Content Calendar, aligning campaigns with specific marketing goals and maximizing audience reach and impact. Through my proficiency in content creation and strategic planning, I consistently delivered outstanding results, bolstering brand presence, enhancing engagement metrics, and driving tangible business growth for clients. Show less

  • Da Vinci Clockwork
    • India
    • Co-Founder
      • May 2018 - Aug 2019

      Co-founder of a Media Production House specializing in delivering high-quality content to emerging companies and entrepreneurs. Recognizing the surge in small and medium-sized enterprises in Bangalore, my college classmates and I launched this venture fresh out of graduation. Our mission was to assist these businesses in establishing a strong online presence and fostering customer engagement to build their brand image. We seamlessly integrated with our clients' marketing teams, offering a comprehensive range of online media services, including captivating imagery, engaging videos, compelling animations, and impactful written content. As the head of the writing department, I took charge of all written deliverables, ensuring the highest standard of quality and creativity. Furthermore, I actively contributed to video scriptwriting, formulated effective marketing campaign strategies, and brainstormed innovative ideas for our clients' deliverables. Notably, I managed the account of one of our initial clients, fostering a long-lasting and mutually beneficial relationship, which evolved into a close friendship as our journey together progressed. As a co-founder, I played a pivotal role in negotiating and finalizing contracts with prospective clients, showcasing my ability to cultivate fruitful partnerships and secure valuable business opportunities. Towards the later stages of our venture, I transitioned into a more client-oriented role, fostering strong relationships and ensuring client satisfaction until we eventually closed our operations and pursued separate paths. Our Media Production House served as a comprehensive solution for all social media marketing needs, delivering outstanding results and leaving a lasting impact on our clients' digital presence. Show less

  • Nbyula - Skillizens without Borders
    • Germany
    • Internet Publishing
    • 1 - 100 Employee
    • Content Writer
      • Jun 2017 - Aug 2017

      As a content writer, I crafted SEO-driven blog articles and social media content, leveraging my collaboration with the marketing team to construct an effective social media content calendar. Taking charge of its execution, my efforts successfully enhanced brand awareness and stimulated user engagement. Notably, I managed the company's official blogs and articles, showcasing my ability to deliver high-quality content online. During this internship, my contributions led to substantial audience growth, elevating monthly viewership from 30 to over 500 within a three-month time frame. This significant increase in audience engagement had a direct impact on sales, resulting in the acquisition of new customers and expanded business opportunities. My work received commendation for its creativity, originality, and distinctive insights into the edutech space. Show less

  • Hindustan Aeronautics Limited
    • Aviation and Aerospace Component Manufacturing
    • 700 & Above Employee
    • Scientific Researcher
      • May 2016 - May 2016

      During my internship at RWRDC (Rotary Wing Research and Design Centre) of HAL, I immersed myself in the intricate world of helicopter technology, delving into the application of Physics, Mathematics, and Electronics in flight dynamics. Working closely with the Deputy General Manager of Avionics and System Integration, I gained hands-on experience in testing avionics, system integration, and aircraft technologies, contributing to design review meetings and participating in hover and flight performance tests. Through engaging in vibration tests and attending flight simulations, I deepened my understanding of avionics systems and their integration. As a culmination of my internship, I co-authored a comprehensive research document titled "The Applications of Physics, Mathematics, and Electronics in Helicopters." Show less

Education

  • National Law School of India University
    Postgraduate Degree, Environmental Law
    2021 - 2022
  • Christ College - Bangalore
    Bachelors, Physics, Maths, Electronics.
    2014 - 2020
  • Chennai Public School - India
    Higher Secondary School, Science
    2012 - 2014

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