Experience

Havas Media Network España

• Spain
• Advertising Services
• 1 - 100 Employee

• Content Innovation Accelerator & Creative Producer en HAVAS PLAY

  • Mar 2023 - Present

  My approach to innovation starts by understanding its impact in people and their culture. I believe in the innovation that motivates people. The one that leads them to be part of something greater than themselves. The one that shifts and creates new communication touchpoints where people share and shape their lives.Once I detect opportunities I produce them. I make things happen by boosting brand experiences through content. Always focused in Entertainment and Gaming with a deep knowledge of fandom, culture and subcultures.Projects: - Magnum Girls & Gaming, Twitch Branded Content Experience- Domino's Originals DJ Mariio, Documentary of a Gaming Youtuber- Puma Fearless Territory, Twitch Integrated Media Skills: - Branded Entertainment and Transmedia Ecosystem Creation- Strategy and Innovation - Twitch and Content Generators Campaigns- Experiential & live events- Social media activation & amplification- Esports ecosystem partners relationship - Documentaries and live streaming production- Discord Brand Strategy Show less

• Transmedia & Entertainment Producer | Gaming & Esports Specialist en Bridges_

  • Jan 2021 - Apr 2023

  I manage projects and productions that create bonds between brands and audiences. From a strategic point of view, by creating and implementing the communication strategy. And from a production point of view, by achieving deliverable experiences and content, focused on entertainment, gaming and esports. Projects: - La Más Dura, la pizza de Ibai creada en colaboración con Domino's Pizza- Documentales de DJ Mariio, Cristinini y Willyrex para Domino's Originals- Durex Conversexions, magazine sobre sexo en Youtube liderado por Luc LorenSkills: - Branded Content and Transmedia Ecosystem Creation- Strategy and brand role- Twitch and Content Generators Campaigns- Esports ecosystem knowledge- Documentaries and live streaming production- Discord Brand Strategy Show less



ESERP Business & Law School

• Spain
• Higher Education
• 100 - 200 Employee

• Profesor

  • Dec 2018 - Apr 2023

  Masterclass Professor of: - Gaming & Esports - Ética, Algoritmos y Publicidad. - Tecnología Creativa aplicada a Ecosistemas Transmedia. - Comunicación Corporativa. - La Tecnología nos hace más humanos. Masterclass Professor of: - Gaming & Esports - Ética, Algoritmos y Publicidad. - Tecnología Creativa aplicada a Ecosistemas Transmedia. - Comunicación Corporativa. - La Tecnología nos hace más humanos.



EUNCET

• Spain
• Higher Education
• 1 - 100 Employee

• Profesor

  • Sep 2021 - May 2022

  Máster en Global esports Management Máster en Global esports Management



Blanquerna - Universitat Ramon Llull

• Spain
• Higher Education
• 300 - 400 Employee

• Profesor

  • Oct 2021 - Jan 2022

  Máster en Transformación Digital del Marketing y la Comunicación. Blanquerna – Havas Media Group Máster en Transformación Digital del Marketing y la Comunicación. Blanquerna – Havas Media Group



Arena Media España

• Spain
• Advertising Services
• 1 - 100 Employee

• Creative Producer & Transmedia Project Manager

  • Mar 2018 - Mar 2021

  MOTTO: "Make Things Happen". I manage the Transmedia Production and delivery of the agency’s work taking into account both creative production and technological assets. I turn ideas into tangible outputs across the different touchpoints of the communication ecosystem we build around campaigns and events. Skills: - Project Management. - Organised and multitasking approach of projects. - Good negotiation skills. - A big portfolio of external suppliers including all the aspects of an event. - Plan and manage timing schedules that fit the needs of the client brief and budget. - Flexible and able to adapt quickly to changes. - Creative at developing new communication ecosystems with existing and future technologies. - Good knowledge of social media and digital platforms. - Deep understanding of strategic planning and brand KPIS. - Solid comprehension of HTML5 and other web systems. Show less



Universitat Politècnica de Catalunya

• Spain
• Research Services
• 700 & Above Employee

• Profesor

  • Sep 2018 - Feb 2021

  Subject: Transmedia Production/ Career: Videogames Design and Development Subject: Transmedia Production/ Career: Videogames Design and Development



Padcelona

• Spain
• Events Services
• 1 - 100 Employee

• Creative Producer & Project Manager

  • Feb 2017 - Mar 2018

  As Creative Producer I managed the production and delivery of the agency’s work. I turned creative ideas into tangible outputs across the different touchpoints of the communication ecosystem we built in the events we created.Skills: - Project Management.- Organised and multitasking approach of projects. - Good negotiation skills.- A big portfolio of external suppliers including all the aspects of an event. - Plan and manage timing schedules that fit the needs of the client brief and budget. - Flexible and able to adapt quickly to changes. Show less

• Director of Marketing and Communications

  • Nov 2015 - Oct 2017

  My job involved developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals.Skills: - Design branding, positioning and pricing strategies- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)- Analyze consumer behavior and determine customer personas- Identify opportunities to reach new market segments and expand market share Show less



Arena Media

• France
• Advertising Services
• 400 - 500 Employee

• Transmedia Producer & Account Manager

  • Dec 2012 - Nov 2015

  As a Transmedia Producer I managed the process of turning creative ideas into tangible outputs across a variety of media, and within a Transmedia Ecosystem. As Account Manager I worked as a bridge between the client and the agency, meeting the client’s needs and goals. Skills:- Great organisational skills, multitasking capabilities.- Be an effective communicator, both verbally and in writing- Strong negotiation skills- Flexible and able to adapt quickly to unusual projects- Maintain quality standards across the production of all creative work.- Able to deliver materials within the specific timings. Main Campaigns: "Cinergía". Client: Gas Natural Fenosa. First and Second Edition. "No estamos locos". Cleint: Planeta. Show less

• Release Manager

  • Sep 2011 - Nov 2012

  Release Manager for Transmedia campaigns such as Campus Pro Experience. Client: Goretex and TrangoworldMain campaign: "Bacardí Get The Party Together". Client: Bacardí

• Digital Planner

  • Sep 2010 - Sep 2011

  Main clients: Damm, Gallina Blanca, Planeta, Mitsubishi



Complot Escuela de Creatividad

• Spain
• Higher Education
• 1 - 100 Employee

• Profesor

  • Nov 2012 - Nov 2013

  Workshop professor: "Creación de Contenidos para un Mundo Transmedia" Workshop professor: "Creación de Contenidos para un Mundo Transmedia"