Abdullah Sawati
Founder at LIGHTNING- Claim this Profile
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Bio
Experience
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LIGHTNING
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Founder
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Jun 2018 - 5 years 7 months
London, United Kingdom 📲 One of world's most powerful TikTok marketing teams - for music streaming + live events 🎤 Creative ideas that help launch memorable global artist campaigns, live shows and world tours. 🌎 Global team (UK, USA, CANADA, MEXICO) and global activations. Over 1 Billion global views.
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King's College London
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United Kingdom
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Research Services
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Guest Lecturer
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Jan 2020 - Jan 2020
London Giving Masters students an insight into the industry of music, social media, and entrepeneurship.
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Kyra
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United Kingdom
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Technology, Information and Media
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1 - 100 Employee
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Brand Partnerships Director
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Oct 2017 - May 2018
London, United Kingdom Culturally relevant, digital TV for Youth Entertainment. YouTube episodes are 15-20 minutes long with 70% + Youtube view retention rate. Opened brand partnerships with: Converse, Call of Duty, Huawei and Spotify.
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Refugee Relief
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Oct 2017 - Oct 2017
Oinofyta, Greece Hands on humanitarian aid in Oinofyta - a small, derelict village outside of Athens. A very insightful and moving experience, both practically and psychologically.
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Brand Partnerships Manager
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Oct 2016 - Sep 2017
London, United Kingdom The world's most viewed social media publisher with over 1 billion views a month. My job involved developing new business, managing existing accounts and relationships, providing unique creative ideas and strategy for branded campaigns. Campaign highlights included Call of Duty, NHS, Teenage Cancer Trust, Chimichanga.
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New Business Executive
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Nov 2015 - Oct 2016
Manchester, United Kingdom As Social Chain's very first business development recruit, I gained huge exposure and experience as Social Chain became (one of) the world's top social media corporations. From initial opportunity to sign off; my job involved lead generation, brief building, heading creative meetings, proposal building, collaboration with data & research teams as well as talent managers and content specialists, contracting and relationship management. Campaign highlights included Asics, Barefoot Wine and… Show more As Social Chain's very first business development recruit, I gained huge exposure and experience as Social Chain became (one of) the world's top social media corporations. From initial opportunity to sign off; my job involved lead generation, brief building, heading creative meetings, proposal building, collaboration with data & research teams as well as talent managers and content specialists, contracting and relationship management. Campaign highlights included Asics, Barefoot Wine and Yaggle. Show less
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Enterprise
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United States
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Travel Arrangements
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700 & Above Employee
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Management Trainee
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Jun 2015 - Aug 2015
Bow, London I wanted a job which would place a large amount of responsibility upon me. On a typical day, I worked alongside 6 colleagues to run one of London's busiest branches. I kept a track of our fleet and where our cars were / needed to be at close of business every day. I have learned to be extremely efficient with writing contracts, meeting customers in person and on the phone, and dispersing our fleet vehicles around London. I maintain exceptional standards of customer service. I have further… Show more I wanted a job which would place a large amount of responsibility upon me. On a typical day, I worked alongside 6 colleagues to run one of London's busiest branches. I kept a track of our fleet and where our cars were / needed to be at close of business every day. I have learned to be extremely efficient with writing contracts, meeting customers in person and on the phone, and dispersing our fleet vehicles around London. I maintain exceptional standards of customer service. I have further enhanced my sales skills and in particular I benefited from the company's policy of treating every employee as a future manager. I made use of this policy by learning as much as possible about what goes on behind the scenes to run the business in the bigger picture. Show less
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University of Maryland - Robert H. Smith School of Business
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United States
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Higher Education
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400 - 500 Employee
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International Student
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Sep 2014 - Jun 2015
During my one year here I immersed myself in the culture of American education. I made numerous contacts and understand a new way of thinking and communicating. I took many marketing, creative design and entrepreneurship courses within the business school, both profit and non-profit based, which were highly based on discussion, communication, and action, rather than the focus being solely on examination. One of my courses involved creating a company which sold 1,800 tickets for a student event,… Show more During my one year here I immersed myself in the culture of American education. I made numerous contacts and understand a new way of thinking and communicating. I took many marketing, creative design and entrepreneurship courses within the business school, both profit and non-profit based, which were highly based on discussion, communication, and action, rather than the focus being solely on examination. One of my courses involved creating a company which sold 1,800 tickets for a student event, and I learned much about 'creative design thinking' and innovations strategies, social entrepreneurship and global marketing. I also improved my writing ability fantastically through fiction and screenplay writing classes. Show less
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Alpha Tau Omega Fraternity
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United States
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Non-profit Organizations
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200 - 300 Employee
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Brother of the Fraternity
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Sep 2014 - Jun 2015
University of Maryland Being part of this brotherhood was an authentic American experience. The Epsilon Gamma Chapter at University of Maryland is a strong brotherhood which encourages young men to value friendship, embrace teamwork and overcome challenges as a unit. Ultimately as a member of the Spring 2015 Rush Committee I was entrusted with interviewing new members.
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Safestyle UK
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United Kingdom
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Retail
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300 - 400 Employee
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Sales Manager
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Jun 2014 - Sep 2014
London, United Kingdom After beginning as a member of the telephone sales team, I was soon promoted to manager on the basis of exemplary professionalism and impressive sales figures. This promotion included an improved commission for myself and responsibility in motivating the rest of the room. I still worked with the Head of Sales for my branch, with whom I had a great working relationship. In my time, a notable achievement was be setting up what was one of the largest individual consumer deals in branch history… Show more After beginning as a member of the telephone sales team, I was soon promoted to manager on the basis of exemplary professionalism and impressive sales figures. This promotion included an improved commission for myself and responsibility in motivating the rest of the room. I still worked with the Head of Sales for my branch, with whom I had a great working relationship. In my time, a notable achievement was be setting up what was one of the largest individual consumer deals in branch history, worth just over £30,000. Aside from this, I was credited with outstanding professionalism and customer service on the phones. I made sure to work hard during my time at SafeStyle before leaving to embark on a year studying abroad in the USA. Show less
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Alliance Manchester Business School
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United Kingdom
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Higher Education
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500 - 600 Employee
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Club President
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Sep 2013 - Sep 2014
Working as founder, manager, marketer and player for Manchester Business School F.C. Attracted 50+ players to trials within 24 hours by conducting a large last-minute marketing campaign, involving poster design and placement in designated locations and stalls. Experimented with strong facebook advertising and emails sent out in partnership with Manchester Business School in order to reach out to a huge network of undergraduates. Acquired funding through partnership with AIESEC and offered… Show more Working as founder, manager, marketer and player for Manchester Business School F.C. Attracted 50+ players to trials within 24 hours by conducting a large last-minute marketing campaign, involving poster design and placement in designated locations and stalls. Experimented with strong facebook advertising and emails sent out in partnership with Manchester Business School in order to reach out to a huge network of undergraduates. Acquired funding through partnership with AIESEC and offered sponsorship by Microsoft Windows 8. Budgeted expenses for the whole season. We created a team culture, camaraderie, work ethic. We won promotion in our first season and the team continues to grow and progress to this day even after my absence. Show less
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AIESEC
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Canada
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Non-profit Organizations
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700 & Above Employee
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Vice President & Head of Marketing & Communications
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Feb 2013 - Sep 2014
Head of Marketing & Communications for AIESEC in Manchester. Elected as Vice President for a committee of 75 members. Part of the Executive Board for all society-wide decision making, strategic planning and budgeting. Responsible for brand marketing and brand building for the largest student-run organisation of the world. Aims include attracting interest for our Global Community Development project - sending talented students on voluntary internships across the globe in over 115… Show more Head of Marketing & Communications for AIESEC in Manchester. Elected as Vice President for a committee of 75 members. Part of the Executive Board for all society-wide decision making, strategic planning and budgeting. Responsible for brand marketing and brand building for the largest student-run organisation of the world. Aims include attracting interest for our Global Community Development project - sending talented students on voluntary internships across the globe in over 115 countries. I absolutely love having the chance to implement creative strategy and to enjoy public speaking in front of 70+ members on a regular basis. I have created project teams within the Marketing branch. These currently include AIESEC Online, AIESEC Movies and AIESEC Newsletter. My AIESEC sport initiative is currently trialling it's first sponsorship of a campus sport team. I am looking to expand our online presence further by increasing members within AIESEC online and from February I will create AIESEC Voice, a team filled with the best public speakers at Manchester University, designating to performing lecture shouts and on-campus approaches to students. Expansion into Manchester MET University is also a plan in progress, due to occur during late January / early February. Show less
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Wallpark
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Advertising Services
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Winner - The Manchester Marketing Challenge
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Oct 2013 - Oct 2013
1st Place 2013. Achieved a record-high 1800 sign ups to Wallpark.com in the space of one week through street approaches, lecture shouts, marketing stunts, viral twitter and general online marketing.
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University Teacher & Course Co-ordinator
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Jul 2013 - Aug 2013
Rio de Janeiro Area, Brazil I was the only native English speaker in a select team of 5 people selected from across the world to lead and teach the "Start Up" programme in three Rio De Janeiro Universities . Job involves designing and teaching a short-course in business and entrepreneurship entitled 'Start Up'. Taught across 3 Universities in Rio De Janeiro Universities including UFRJ and UERJ. An unsurmountable experience which gave me priceless experience in acting as a leader and teacher even amongst my team of 5… Show more I was the only native English speaker in a select team of 5 people selected from across the world to lead and teach the "Start Up" programme in three Rio De Janeiro Universities . Job involves designing and teaching a short-course in business and entrepreneurship entitled 'Start Up'. Taught across 3 Universities in Rio De Janeiro Universities including UFRJ and UERJ. An unsurmountable experience which gave me priceless experience in acting as a leader and teacher even amongst my team of 5 teachers. Everyone involved benefited from the exchange of culture and the experience with the Brazilian locals was unique and thrilling. Video Interview - http://www.youtube.com/watch?v=r0Tw4lR5F_g Show less
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AllSaints
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United Kingdom
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Apparel & Fashion
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700 & Above Employee
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Sales Associate
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Dec 2012 - Jan 2013
London, United Kingdom I was fortunate enough to work with luxury goods in one of my favourite fashion retail outlets. I loved the experience of working towards a more refined consumer base and learning the art. Picked up the nuance towards the different levels of time investment needed with clients here compared to the Olympics. Gained a further education in ways to enhance a luxury brand outside of purely the product. Was able to learn the trade well in my time here and had fantastic relationships with my store… Show more I was fortunate enough to work with luxury goods in one of my favourite fashion retail outlets. I loved the experience of working towards a more refined consumer base and learning the art. Picked up the nuance towards the different levels of time investment needed with clients here compared to the Olympics. Gained a further education in ways to enhance a luxury brand outside of purely the product. Was able to learn the trade well in my time here and had fantastic relationships with my store managers. Show less
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London 2012
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Spectator Sports
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200 - 300 Employee
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Olympic Retail Team
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Jul 2012 - Aug 2012
London, United Kingdom Worked at the busiest sporting event in the world, during an astonishingly warm English summer, whilst fasting throughout Ramadan. Experienced astonishingly high levels of activity and worked at an extremely fast pace throughout. Thrilling experience and well worth it.
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Media Team
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Jul 2010 - Jul 2010
London, United Kingdom Worked as a helper and assistant, writing press releases, making interview notes on behalf of senior personnel before TV/Radio interviews and shadowing seniors surrounding build up to the Annual International Banking Conference 2010, which I was able to attend.
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Office Intern
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Jun 2009 - Jun 2009
London, United Kingdom I dealt with patient enquiries and prescriptions on a daily basis. I employed myself in a friendly and helpful manner and learnt the importance of organisation and adaption, especially during times when we were exceptionally low-staffed and I was involved heavily to make up the shortage.
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Education
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Alliance Manchester Business School
Bachelor of Science (BSc), International Management with American Business Studies -
University of Maryland College Park
Robert H Smith School of Business -
Newcastle University
Economics and Business Studies -
Coopers' Company and Coborn School & Sixth Form