Abdullah Yazdani

Associate Director - Advertising at Vines Commerce
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Contact Information
Location
Lahore, Punjab, Pakistan, PK

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Associate Director - Advertising
      • Nov 2021 - Present

      • Lead a team of professionals in developing and executing advertising strategies for Amazon FBA sellers across the globe. • Oversee the performance of advertising campaigns and make recommendations to the advertising team in real-time to ensure that KPIs are met. • Analyze data to identify current standing and future plans of the project to generate weekly reports for clients and the CEO. • Collaborate with cross-functional teams, including account management, creative and supply chain to ensure that client objectives are met and marketing objectives are successful. • Manage client relationships and serve as the main point of contact for all communication and reporting. • Provide strategic guidance and recommendations to clients based on industry trends, competitive analysis, and data-driven insights. • Stay up-to-date on emerging trends and technologies in e-commerce advertising and incorporate them into our agency's offerings. • Foster a collaborative and innovative team environment that encourages professional growth and development for all team members. Show less

    • United States
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Amazon FBA Consultant
      • Mar 2021 - Present

      • Planning and executing product launches for all new products for rapid sales growth in key categories. • Continuously optimizing Amazon product listings for best practices, conversion, and increased return on ad spend pictures, copywriting, keyword, title, bullet points, A+ Content, product descriptions, Storefront, etc. • Managing and analyzing Pay-Per-Click (PPC) campaigns and budgets on a daily, weekly, and monthly basis to keep the spend optimized for sales growth while hitting ROI goals. • Performing regular tracking and analysis of the performance of each advertising channel and campaign. • Actively monitoring the competitive landscape: pricing, promotions, reviews, content, and other elements that drive customer purchase decisions. • Developing inventory strategies for existing items, new products, and discontinued SKUs. Show less

    • India
    • Venture Capital and Private Equity Principals
    • Amazon FBA Consultant
      • Sep 2020 - Present

      • Planning and executing product launches for all new products for rapid sales growth in key categories. • Continuously optimizing Amazon product listings for best practices, conversion, and increased return on ad spend pictures, copywriting, keyword, title, bullet points, A+ Content, product descriptions, Storefront, etc. • Managing and analyzing Pay-Per-Click (PPC) campaigns and budgets on a daily, weekly, and monthly basis to keep the spend optimized for sales growth while hitting ROI goals. • Performing regular tracking and analysis of the performance of each advertising channel and campaign. • Actively monitoring the competitive landscape: pricing, promotions, reviews, content, and other elements that drive customer purchase decisions. • Developing inventory strategies for existing items, new products, and discontinued SKUs. Show less

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Subject Matter Expert
      • Apr 2020 - Mar 2021

      Working as a subject matter expert in the following disciplines: •Electrical Engineering •Electronics •Physics •Mathematics Helped 350+ students worldwide with an acceptance rate of 80%. Working as a subject matter expert in the following disciplines: •Electrical Engineering •Electronics •Physics •Mathematics Helped 350+ students worldwide with an acceptance rate of 80%.

    • Pakistan
    • Renewable Energy Semiconductor Manufacturing
    • 400 - 500 Employee
    • Technical Sales Engineer
      • Nov 2019 - Mar 2020

      Successfully managed sales and relevant operations for the firm as a technical sales engineer. My key accomplishments were the following: • Assisted in developing and implementing sales and marketing strategies to increase company revenue. • Consistently reached monthly and quarterly sales targets, resulting in significant growth for the company. • Utilized technical knowledge to understand and explain product capabilities to potential clients. • Prepared detailed proposals and quotations for clients based on their specific needs and requirements. • Utilized advanced software and tools to create accurate cost estimates and financial projections. • Conducted site visits and surveys to assess client needs and provide appropriate solutions. • Negotiated contracts and pricing with clients to close deals and secure new business. • Collaborated with the design and development team to develop custom solutions for clients with specific requirements. • Collaborated with engineering teams to ensure timely and efficient product delivery. • Developed and maintained strong relationships with clients to ensure satisfaction and repeat business. • Maintained accurate records and documentation of sales activities and client interactions in CRM systems. Show less

    • Pakistan
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Intern
      • Jun 2019 - Jul 2019
    • Pakistan
    • Government Administration
    • 1 - 100 Employee
    • Intern
      • Jun 2018 - Jul 2018

      • Worked as an intern in the office of the Chief Engineer Material Procurement & Planning (MP&M) at the National Transmission and Dispatch Company (NTDC). • Assisted with the sourcing and purchasing of materials and equipment for transmission line projects. • Conducted market research and analysis to identify potential suppliers and negotiate favourable terms. • Collaborated with project teams to understand their specific needs and requirements. • Assisted in the preparation of purchase orders and contracts. • Maintained accurate records and documentation of procurement activities. • Conducted supplier evaluation and performance monitoring. • Assisted in developing and implementing procurement strategies to improve efficiency and cost-effectiveness. • Participated in supplier meetings and negotiations to ensure timely delivery of materials and equipment. • Gathered and analyzed data to identify areas for cost savings and efficiency improvements. • Contributed to the overall success of the procurement department by supporting the supply chain and logistics process. Show less

Education

  • University of the Punjab
    Master of Science - MS, Engineering/Industrial Management
    2020 - 2022
  • Air University
    Bachelors of Electrical Engineering, Power
    2015 - 2019

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