Experience

The Loomex Group

• Canada
• Airlines and Aviation
• 1 - 100 Employee

• Marketing & Communications Manager

  • Jun 2023 - Present



Jazeera Airways

• Kuwait
• Airlines and Aviation
• 700 & Above Employee

• Brand Manager

  • May 2017 - Jun 2021

  Ensure brand identity is reflected consistently in all marketing material as set out by company’s corporate identity. Liaise with relevant stakeholders such as PR agencies to create annual brand marketing strategies around new commercial products, services, and routes. Guarantee successful delivery of marketing campaigns by providing briefs, hosting review sessions, and ensuring manager’s approval. Collaborate with advertising team to resolve daily requests around campaign delivery. Maintain company image archive by supporting photographers and videographers with creating storyboards, directing on-site shoots, and approving final products. Coordinate with social media, digital, and publication teams to confirm accurate social, website, and magazine content. Partner with company owned media channels and media practitioners to support accurate distribution of advertising spend. Organise experiential and sponsorship events to market corporate news, product launches, and promotional campaigns. Supervise launches of new flight routes and oversee production of onboard marketing material. • Led company rebrand from inception to execution together with Dubai based brand agency, Superunion, and supervised entire branding of airline terminal.• Contributed to company net profit increase of over 100% from previous year. • Spearheaded creation and launch of company mascot, Capt. Zak. Show less

• Senior Marketing Executive

  • May 2007 - May 2017

  Broadened understanding of local and international advertising sectors in aviation as company representative. Cooperated with Marketing and Communications Manager to handle top priority projects. Evaluated market research and crafted innovative, competitive solutions to enhance marketing initiatives. Organized exceptional internal and external corporate sales events. Planned briefing and review sessions with relevant stakeholders. Guaranteed accurate and timeous supplier quotes. Approved all marketing campaign material prior to distribution. Liaised with cross-departmental teams to guide project collaboration. Facilitated sponsorship meetings and managed advertising queries. Assisted social media team with content calendars and identifying industry relevant content.• Optimized project management and branding budget of over $5M.• Organized multiple external events such as additional aircrafts in Dubai and Beirut. Show less



Caviar International, Kuwait

• Account Executive

  • Apr 2006 - Apr 2007

  Directed advertising for large financial clients including The National Bank of Kuwait, KAMCO, KMEFIC and Markaz. Drafted creative briefs and marketing reports. Collaborated with clients to ensure exceptional local and international advertising material such as films and images. • Instrumental in successful launch of NBK’s youth campaign. • Received two gold and one silver award on behalf of Caviar International for successful TV campaign launch at Kuwait Advertising Arab awards. Directed advertising for large financial clients including The National Bank of Kuwait, KAMCO, KMEFIC and Markaz. Drafted creative briefs and marketing reports. Collaborated with clients to ensure exceptional local and international advertising material such as films and images. • Instrumental in successful launch of NBK’s youth campaign. • Received two gold and one silver award on behalf of Caviar International for successful TV campaign launch at Kuwait Advertising Arab awards.



Caviar International

• Kuwait

• Production Coordinator

  • May 2005 - May 2006

  Liaised with creative professionals to ensure creation of successful advertising material. Drafted quotes, contracts, bids, and other documentation on behalf of financial clients, including Al-Ahli Bank of Kuwait, Kuwait & Middle East Financial Investment Company, and more. Led quality checks on all film and photoshoots. • Acted as company representative in collaboration with international film crews, producers, directors, and other specialists. Liaised with creative professionals to ensure creation of successful advertising material. Drafted quotes, contracts, bids, and other documentation on behalf of financial clients, including Al-Ahli Bank of Kuwait, Kuwait & Middle East Financial Investment Company, and more. Led quality checks on all film and photoshoots. • Acted as company representative in collaboration with international film crews, producers, directors, and other specialists.