Experience

Precis

• Sweden
• Advertising Services
• 300 - 400 Employee

• Senior Product Specialist

  • Apr 2022 - Present

  Stockholm, Stockholm County, Sweden

• Digital Specialist

  • Oct 2020 - Apr 2022

  Stockholm, Stockholm County, Sweden



Boston Consulting Group (BCG)

• United States
• Business Consulting and Services
• 700 & Above Employee

• Social Media Worker

  • Nov 2019 - Oct 2020

  Stockholm, Sweden - Responsible for digital and social media marketing on Facebook, LinkedIn and Instagram - Responsible for creating, optimizing and monitoring social media ads on these platforms - Active involvement in paid social activities on all three channels - Active role in development of creatives and copywriting for social media platforms - Responsible for continuous monitoring and evaluation of results based on different social media KPIs - Active involvement in different campaigns run… Show more - Responsible for digital and social media marketing on Facebook, LinkedIn and Instagram - Responsible for creating, optimizing and monitoring social media ads on these platforms - Active involvement in paid social activities on all three channels - Active role in development of creatives and copywriting for social media platforms - Responsible for continuous monitoring and evaluation of results based on different social media KPIs - Active involvement in different campaigns run on social media platforms to target key demographics - Responsible for overlooking Facebook Business Manager Show less



Stockholm Academic Forum

• Guest Editor - Content creation

  • Mar 2019 - Jun 2019

  Stockholm, Sweden - Responsible for digital and social media marketing on various platforms (e.g. Facebook, Instagram) - Responsible for content creation on both website and social media platforms - Helped enhance the perception of Stockholm Academic life through creative and innovative consumer engagement



Marknadsakademien

• Sweden
• Business Consulting and Services
• 1 - 100 Employee

• Branding and PR Representative

  • Jan 2019 - Jun 2019

  Stockholm, Sweden - Responsible for website and social media management - Part of the re-branding process of organization to increase clientele - Helping plan, manage and execute both internal and external events - Responsible for content creation on website and social media accounts - Helped iZettle in conducting research on potential users - Provided report to iZettle to improve customer base, marketing campaigns and increase user base



Information Technology University

• Pakistan
• Higher Education
• 200 - 300 Employee

• Research Associate - Marketing

  • Aug 2017 - Jul 2018

  Lahore, Pakistan - Responsible for carrying out academic research in the domains of marketing and consumer behavior - Conducted qualitative marketing research such as ethnographic research and in-depth interviews - Administered qualitative iterative analysis to understand consumer trends - Co-authored an academic research paper published in the Journal of Marketing Management



TEACH - Educational HRD

• Pakistan
• Education Administration Programs
• 1 - 100 Employee

• Marketing Research Assistant

  • Feb 2016 - Jun 2017

  Lahore, Pakistan - Devised a marketing and financial plan for the company - Handled social media marketing - responsible for content creation, website management and social media management - Managed Branding and PR for the company - successfully managed to get clients on board for various workshops and projects - Provided necessary administrative support for company events - Conducted market research for the company including focus groups, surveys and interviews - Solely responsible for managing… Show more - Devised a marketing and financial plan for the company - Handled social media marketing - responsible for content creation, website management and social media management - Managed Branding and PR for the company - successfully managed to get clients on board for various workshops and projects - Provided necessary administrative support for company events - Conducted market research for the company including focus groups, surveys and interviews - Solely responsible for managing company accounts and finances Show less



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Intern

  • Jul 2015 - Aug 2015

  Lahore, Pakistan - Assisted in the audit of a national company - Verified data and financial statements to identify discrepancies present - Verified account payable, receivables and helped in account reconciliation - Created and verified depreciation schedules for company assets



ELAN VITAL GROUP LIMITED

• Intern

  • Jun 2012 - Jul 2012

  Lahore, Pakistan - Devised and launched a marketing campaign for the company targeting a different segment - Researched on consumer trends based on preceding fiscal years - Kept an inventory count/record on a daily basis