Manager and Lead of Partnerships and Hubs

• Aug 2021 - Present

Founder and Director of Marketing

• Dec 2017 - Present

• Management: P&L responsibility, cost control, vendor management, employee management, short term and long term business plan development, quality control/ quality assurance, business valuations, contracts review, gain legal consultation• Planning sales, networking, qualifying consultations, follow up on communications, build strategic alliances, gain referrals/ recommendations from past clients, update CRM system, foster social media relationships• Create marketing plans, place and design advertising campaigns, manage social media accounts, write blogs, website creation and management, brand development and promotion (logos, company colors/ themes), special events, email newsletters, creation of marketing materials (flyers, presentations), reputation marketing, speaking engagements• Payroll, recruitment, fair hiring practices, benefits administration, awareness of Federal and State regulations

Marketing Manager

• Oct 2019 - Mar 2021

• Developing brand strategies using strong competitive, product analysis and category insight.• Developing strategic brand plans including objective, strategy and tactics to ensure brand growth goals are met.• Managing the creation of marketing materials, collateral and sales support tools.• Developing social media marketing strategies to help brand the company, increase sales and generate loyalty.• Developing partnerships & relationships with third parties to meet strategic objectives.• Responsible for the Etihad Guest Brand and website (www.etihadguest.com)• Improve communication of the Etihad Guest Benefits across all channels and platforms.• Develop “persona groups” within the broader customer segments and design market-leading value propositions.• Responsible for tier strategy and associated lifecycle and tactical marketing plans including but not limited to:o All tier-based assets i.e. welcome packs, cards, content and benefitso Evolution and enhancements of tier producto Owner Customer Satisfaction & Net Promoter Score KPI’s• Working closely with the partnerships department to constantly seek exclusive benefits for members of the program.• Work closely with the analytics team to analyse the insights of all Etihad Guest activities and using that research to optimize existing strategies and building new strategies to optimize the results.• Increase awareness of tier engagement drivers in within the Etihad channels.• Act as a champion for tier and member reward activities.• Leading market research activities including benchmarking the program against key competitors in travel and other loyalty program.• Implement the function/department strategy to ensure alignment with Etihad’s strategy.• Engaging with the customers in the development of future product offerings ensuring strong customer uptake.

Senior Marketing Executive

• Mar 2017 - Oct 2017

-Plan to control day-to-day marketing initiatives, to attract potential consumers to DAFZA.- Managing the advertisments, brochures, participation in exibitions, visual aids and multimedia tools.-Strive to provide creative marketing ideas and concepts to promote dafz in both local and international markets.-Assis in performing market researches and studies, provide input on various industrial sectors.-Deal with internal and external entities such as external marketing suppliers-Resolve routine issues pertaining marketing objectives.-Prepare Routine or Special Reports & Data-Compiling reports and Data-Documentation of Marketing initiatives

Social Media and Content Marketing Executive

• Jan 2015 - Sep 2016

Managed the day-to-day social media activities, which resulted to exceed the social media yearly follower acquisition by 9.8 million followers across all media, & delivered over 169 million views on content created on Youtube alone.I supervised the creation of digital content from concept through to delivery.I produced over 400+ videos, photos and articles for Dubai Tourism.• Mapping out a content strategy that supports and extends marketing initiatives• Administer and control budgets for different strategic actions.• Administrator of social media accounts ensuring that all the content is organized and optimized.• Create strategies to build the fan base and to develop channels that strengthen engagement.• Define an SEO strategy.• Define content strategy, communication style, and control the execution of calendar content.• Identify and control: social media KPIs, conversions and ROI objectives• Training interns, new employees and agencies.• Create content for corporate needs from conception to delivery.• Campaign Designing & Planning.• Brand guardian: Ensuring all content is on-brand, consistent in terms of style, quality and tone• Establishing work flow for requesting, creating, editing, publishing, and retiring content.• Segment the user who the communication and marketing initiatives will be directed towards

Various Companies

• Jan 2012 - Dec 2014

Hired by multiple organizations private & corporate to create content for some of the largest events, launches and companies in the UAE including Emirates Literature Festival, Dubai International Film Festival, Chinese News Years, Red Bull and Eulogy a short film developed for the Cannes Film Festival (2010).Responsibilities included: • Directing the shoot from concept to delivery.• Managing a film crew to ensure delivery of task.• Editing the final content to ensure it is what is expected from my team

Senior Marketing Executive

• Mar 2012 - Sep 2014

Overseeing day to day marketing activities including, building efficient strategies that controlled the relationship between the service provided and the target audiences.• Preparing and delivering marketing plans within key objectives• Directing with in-house designers to produce materials of visual impact within brand guidelines.• Involving key stakeholders for product at each stage of campaign.• Generating marketing campaigns across social media platforms such as Twitter, Facebook, Instagram and YouTube.• Generating reports for digital marketing campaigns using data based analytics.• Sourcing advertising opportunities and placing adverts in the press, radio or TV.• Liaising with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters and new letters.• Liaising with events coordinators to maximize visibility at conferences, receptions and exhibitions.• Attending key conferences to manage booth, do customer interviews and focus groups• Monitoring competitor activity and generating leads for products and services.

Intern- Hollywood film Star Wars 7

• May 2014 - May 2014

Completed Internship in the Special Effects and Animatronics Department - I was given the responsibility of assisting producers and other executives with day to day activities. Providing input to help maintain success and productivity in sets. Pre, Production & Post ProductionI have the opportunity to see a production go from concept through to delivery.-Research-Filming and production co-ordination-Camera work-Editing Completed Internship in the Special Effects and Animatronics Department - I was given the responsibility of assisting producers and other executives with day to day activities. Providing input to help maintain success and productivity in sets. Pre, Production & Post ProductionI have the opportunity to see a production go from concept through to delivery.-Research-Filming and production co-ordination-Camera work-Editing