Experience

FeelNzuri (Maven Global Limited)

• Kenya
• Cosmetology and Barber Schools
• 1 - 100 Employee

• Social Media Manager/ Digital Marketer/ Web Admin

  • Jul 2022 - Present

  -Deep understanding of Google Analytics, leveraging the data acquired to come up with new strategies to increase sales. -Curating and segmenting editorial content to increase engagement and channel growth. -Preparing detailed campaign reports and digital marketing strategies, communicating key findings to senior management. -Devising content calendar and creating social media content across multiple platforms. -Masterminding highly successful digital strategies for various platforms to attract customer engagement. -Owning, engaging, and growing the social channels of Maven Global using both scheduled daily content and spontaneous trending content, analyzing performance metrics, and adjusting the social media strategy to conform with consistent growth. -Analyzing and reporting social media and online marketing campaign results. -Managing social media profiles across Instagram and Facebook. -Identifying target audience and critical segments through in-depth analysis of markets and related trends. -Driving digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement. -Developing marketing strategies and creating a clear road map to support and achieve the client’s business objectives. -Strategizing, executing, and managing a variety of Facebook ad campaigns from conception to creative to execution to analysis. -Continuously measuring and optimizing campaign performance while also establishing benchmarks and recommendations for the future of the brand. -Contributing analysis and recommendations to the monthly reports and coming up with reasonable ideas and better strategies that will be of positive impact on the brand. -Identifying strategies, techniques, and tactics to increase the number of visitors to the website and obtain a high-ranking placement on the results page of search engines hence generating more leads for the business resulting in new opportunities for driving growth and profit.



Social Nuts

• India
• Advertising Services

• Freelance Digital Marketing Specialist & Social Media Manager

  • Mar 2020 - May 2022

  -Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management. -Mastermind highly successful digital strategies for various platforms to attract customer engagement. -Spearhead client meetings to determine project needs and professional requirements and identify the correct course of action to enhance client success. -Collaborate with internal departments to build digital experiences and achieve marketing goals. -Manage marketing campaigns to cultivate brand awareness and drive website traffic. -Drive email acquisition and marketing campaigns to support key business initiatives across account management, new business development, and customer experience. -Monitor the online presence of the company's brand to engage with users and strengthen customer relationships.



DiGiSPICE Technologies

• India
• Telecommunications
• 400 - 500 Employee

• Digital Marketing Specialist /Social Media Manager

  • Jul 2019 - Feb 2020

  Social Media Marketing and Management. -Marketing Fundamentals, Google Ads, Content Marketing, Facebook Marketing, E-mail Marketing, SEO, E-commerce, Google Analytics, Digital Creative, Building Digital Branding. -Enhance brand awareness in the digital space. -Working with CMS, all Adobe Creative Cloud programs mainly Illustrator, Photoshop, InDesign and After Effects. -Develop, implement, and manage marketing campaigns that promote the products and services of a company. -Enhance brand awareness in the digital space. -Drive website traffic and acquire leads. -Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.



May House Consults Limit

• Social Media Marketing Manager/ Digital marketing manager

  • Feb 2017 - May 2019

  -Provided campaign performance reporting and analysis to senior managers and clients. -Maximized Hootsuite, Buffer, Zapier, ManyChat, and Trello to automate around 80% of the day-to-day social media posting while not sacrificing quality. -Learned Photoshop to create custom banners and other images for use in campaigns, resulting in a 33% boost in engagement. -Supported all aspects of the planning and management of digital marketing campaigns through a range of online channels. -Provided campaign performance reporting and analysis to senior managers and clients. -Maximized Hootsuite, Buffer, Zapier, ManyChat, and Trello to automate around 80% of the day-to-day social media posting while not sacrificing quality. -Learned Photoshop to create custom banners and other images for use in campaigns, resulting in a 33% boost in engagement. -Supported all aspects of the planning and management of digital marketing campaigns through a range of online channels.



Velos Photography

• United Kingdom
• Photography

• Intern

  • Mar 2016 - Nov 2016

  -Created a social media marketing campaign to promote special events; achieved an average of 1100 followers. -Took part in the content strategy and development of 3 websites. -Created more than 25+ PowerPoint presentations as well as monthly reports for social media pages -Created a social media marketing campaign to promote special events; achieved an average of 1100 followers. -Took part in the content strategy and development of 3 websites. -Created more than 25+ PowerPoint presentations as well as monthly reports for social media pages