Experience

Alnafae Foods Co.

• Trade Marketing Manager

  • Jan 2022 - Present

  •Handling the business of 65 Mn SAR which include 5 Categories (Rice, Dairy, Canned Foods, Beverages & Spices) •To align category wise yearly sales budget and TMI budget •Prepare the Trade plans & ensure the Implementation of Trade Activities across KSA. •Responsible to implement the trade plans with in the specified time & ensure its completion with in KPI’s. •Monitoring the In-Store sampling & evaluate the sampling activity. •Agency Management for POSM & Sampling activity. •Prepare sale analysis reports in detail to understand the Sales trends by Brands by channel to review with sales team. •Prepare Customer wise analysis to monitor & analyse the key account performance. •Monitoring the Brand performance by SKU's. •Identify the key performing SKU’s along with market facts. •Identify & communicate the findings from the market for necessary actions. •Ensure the Implementation of Trade offers & Consumer offers in Market. •Pro-active in Competitors activities & prepare necessary action plan along with Sales Team. •Work with Supply Chain for monthly forecasting to place order to Suppliers •Preparing monthly review presentation for top management. •Handling day to day operation category related tasks (head office). •Preparing daily and monthly reports + presentation for head office. •Closely monitoring of Trade Expense •To Develop the tactics using 4P Strategy of marketing (Price, Place, Promotion & Product) •Improving all KPIs related to Must stock list, on shelf availability, share of space, listings and flier compliance •Managing of TMI/CMI Budget by Category •Negotiate & Manage Customer Contracts. •Extensive data cleansing and analysis, using pivot tables, formulas, data validation, conditional formatting. Show less



IFFCO Group

• United Arab Emirates
• Food and Beverage Manufacturing
• 700 & Above Employee

• Executive-Trade Marketing & CRM Excellence Specialist

  • Jul 2020 - Dec 2021

  •Handling the business of 47 Mn SAR per year which include 3 Categories (Tiffany, Nabil & Wafer).•To align category wise yearly sales budget and TMI budget•Prepare the Trade plans & ensure the Implementation of Trade Activities across KSA.•Responsible to implement the trade plans with in the specified time & ensure its completion with in KPI’s.•Monitoring the In-Store sampling & evaluate the sampling activity.•Agency Management for POSM & Sampling activity.•Prepare sale analysis reports in detail to understand the Sales trends by Brands by channel to review with sales team.•Prepare Customer wise analysis to monitor & analyse the key account performance.•Monitoring the Brand performance by SKU's.•Identify the key performing SKU’s along with market facts.•Identify & communicate the findings from the market for necessary actions.•Ensure the Implementation of Trade offers & Consumer offers in Market.•Pro-active in Competitors activities & prepare necessary action plan along with Sales Team.•Work with Supply Chain for monthly forecasting to place order to BU’s•Preparing monthly review presentation for top management.•Handling day to day operation category related tasks (head office).•Preparing daily and monthly reports + presentation for head office.•Closely monitoring of Trade Expense•To Develop the tactics using 4P Strategy of marketing (Price, Place, Promotion & Product)•Improving all KPIs related to Must stock list, on shelf availability, share of space, listings and flier compliance•Managing and Updating of TMI Budget by Category and Brand in Seibel System.•Managing of TMI Spending’s Through Seibel ERP System of All Category’s•Creation and Actualization of Trade Schemes and Spending Deals in System as per actual spending.•Creation of Customer Contracts in Seibel System for the appropriate Spending as per sales. •Extensive data cleansing and analysis, using pivot tables, formulas, data validation, conditional formatting. Show less

• CRM Excellence Specialist

  • Aug 2016 - Jun 2020

  • Managing and Updating of Budget Category and Brand wise in CRM System.• Managing of Spending’s Through Siebel CRM System of All Categories• Creation and Processing of Sales Intervention Plan for the TDA-Trade Display/Activity Agreement for all Categories• Creation and Actualization of Trade Schemes and Spending Deals in System as per actual spending.• Creation & Managing of Orders in Order Management• Creation of Customer Contracts in Siebel System for the appropriate Spending as per sales.• Processing of Debit/Credit notes to Customers as per Spending Type. • Trouble Shooting in Hand Held Terminal Orders.• Analyzing of CODB Customer, Channel, Category and Brand wise. • Extensive data cleansing and analysis, using pivot tables, formulas (v-lookup and others), data validation, conditional formatting, and graph and chart manipulation. Facilitate program and project meetings.• Maintain Statement of Work and Resource Allocation Trackers. • Budget and forecast tracking and variance analysis; • Work with Finance on AIGS Claims for the Category’s.• Perform general back-office support for Trade Marketing Managers. • Prepare and facilitate weekly & monthly meetings for Trade Marketing of analysing CODB Customer & Channel wise, and Budget utilization as per Provisions. Show less



Techno I Systems

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Associate Data Analyst

  • Mar 2013 - Nov 2015

  • Extensive data cleansing and analysis, using pivot tables, formulas (v-lookup and others), data validation, conditional formatting, and graph and chart manipulation. facilitate program and project meetings; • Maintain Statement of Work and Resource Allocation Trackers. • Help remediate Vendor Statements of Work; • Submit Statements of Work into Contracts database; • Budget and forecast tracking and variance analysis; • Work with Finance on accruals; • Perform general back-office support for Project Managers. • Prepare and facilitate weekly PMO meetings; • Captured meeting decisions and content into Excel based tracking logs. • Conduct quality assurance activities regarding data migration and folder permissions. • Adhere to and communicate Records Management procedures to customers. Perform SharePoint administration for team. Show less



Tek-Wiz Ltd

• L1 Support Engineer

  • Sep 2010 - Sep 2012

  • Assisted in hardware installation and maintenance of workstations, servers, networking equipment, and other supporting hardware. • Configuring, Managing and Maintaining Networking Equipment’s, Servers, PC’s, Routers and Switch • Troubleshooting in LAN /wireless /remote connections /VPN Various printers setup in network • Performed user account creation, deletion, and configuration. • Applying operating system updates, patches, and configuration changes. • Installing new software • Training staff on new systems and planning future improvements. • Suggesting IT solutions to business problems and making sure all IT meets industry standards • Supervising helpdesk staff IT-HELPDESK Responsibilities: • Primary responsibility is user support and customer service. Be present and visible in the Help Desk and available to users requiring technical assistance with a strong ability to multitask. • Attend all Help Desk training sessions. • Become familiar with company’s policies, services, and staff. • Direct calls to appropriate IT staff as necessary. • Active Directory. • LAN. Show less