Abdul U.
Senior Manager, Growth Marketing at Curbio- Claim this Profile
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Urdu -
Topline Score
Bio
Andy S.
Abdul Umer has always been a team favorite at AffinityX. If you ask anyone he worked with, they will tell you the same thing. Abdul has always been willing to do whatever it takes to launch new clients or develop marketing communications about products and new software, as well as educate others on new product status. As a project manager, I relied on Abdul for regular updates on deliverables for all of my clients. He always went the extra mile to communicate timing on deliverables as well as take the time to listen and learn about our clients and their specific needs. He directly had a positive influence on client onboarding and process execution and we all were thankful he was in the channel marketing position. Abdul is dedicated, a quick learn, and thinks of success in terms of a team, not just individual achievements.
Cleofe Betancourt
After working with Abdul for years on numerous projects, I can speak directly to his ability to execute different roles in an effective manner. He can comfortably switch from managing a team to being a core contributor on a project while maintaining a standard of excellence that any company can benefit from. From writing marketing copy, to social media, to data analysis, to sales & operations, Abdul is the rare marketing professional that can fill multiple roles on a team and deliver every time. A great colleague, Abdul will be an asset to any project.
Andy S.
Abdul Umer has always been a team favorite at AffinityX. If you ask anyone he worked with, they will tell you the same thing. Abdul has always been willing to do whatever it takes to launch new clients or develop marketing communications about products and new software, as well as educate others on new product status. As a project manager, I relied on Abdul for regular updates on deliverables for all of my clients. He always went the extra mile to communicate timing on deliverables as well as take the time to listen and learn about our clients and their specific needs. He directly had a positive influence on client onboarding and process execution and we all were thankful he was in the channel marketing position. Abdul is dedicated, a quick learn, and thinks of success in terms of a team, not just individual achievements.
Cleofe Betancourt
After working with Abdul for years on numerous projects, I can speak directly to his ability to execute different roles in an effective manner. He can comfortably switch from managing a team to being a core contributor on a project while maintaining a standard of excellence that any company can benefit from. From writing marketing copy, to social media, to data analysis, to sales & operations, Abdul is the rare marketing professional that can fill multiple roles on a team and deliver every time. A great colleague, Abdul will be an asset to any project.
Andy S.
Abdul Umer has always been a team favorite at AffinityX. If you ask anyone he worked with, they will tell you the same thing. Abdul has always been willing to do whatever it takes to launch new clients or develop marketing communications about products and new software, as well as educate others on new product status. As a project manager, I relied on Abdul for regular updates on deliverables for all of my clients. He always went the extra mile to communicate timing on deliverables as well as take the time to listen and learn about our clients and their specific needs. He directly had a positive influence on client onboarding and process execution and we all were thankful he was in the channel marketing position. Abdul is dedicated, a quick learn, and thinks of success in terms of a team, not just individual achievements.
Cleofe Betancourt
After working with Abdul for years on numerous projects, I can speak directly to his ability to execute different roles in an effective manner. He can comfortably switch from managing a team to being a core contributor on a project while maintaining a standard of excellence that any company can benefit from. From writing marketing copy, to social media, to data analysis, to sales & operations, Abdul is the rare marketing professional that can fill multiple roles on a team and deliver every time. A great colleague, Abdul will be an asset to any project.
Andy S.
Abdul Umer has always been a team favorite at AffinityX. If you ask anyone he worked with, they will tell you the same thing. Abdul has always been willing to do whatever it takes to launch new clients or develop marketing communications about products and new software, as well as educate others on new product status. As a project manager, I relied on Abdul for regular updates on deliverables for all of my clients. He always went the extra mile to communicate timing on deliverables as well as take the time to listen and learn about our clients and their specific needs. He directly had a positive influence on client onboarding and process execution and we all were thankful he was in the channel marketing position. Abdul is dedicated, a quick learn, and thinks of success in terms of a team, not just individual achievements.
Cleofe Betancourt
After working with Abdul for years on numerous projects, I can speak directly to his ability to execute different roles in an effective manner. He can comfortably switch from managing a team to being a core contributor on a project while maintaining a standard of excellence that any company can benefit from. From writing marketing copy, to social media, to data analysis, to sales & operations, Abdul is the rare marketing professional that can fill multiple roles on a team and deliver every time. A great colleague, Abdul will be an asset to any project.
Credentials
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Advanced Growth Strategies Spring 2021 Cohort
ReforgeApr, 2021- Nov, 2024 -
PMC Level III
Pragmatic Institute (Pragmatic Marketing + TDI)Nov, 2019- Nov, 2024 -
IAB Advanced Programmatic Program
IABFeb, 2016- Nov, 2024 -
IAB Digital Media Sales Certification
IABMar, 2016- Nov, 2024
Experience
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Curbio
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United States
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Real Estate
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100 - 200 Employee
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Senior Manager, Growth Marketing
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Nov 2021 - Present
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Tristar Fulfillment Services
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United States
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Advertising Services
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1 - 100 Employee
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Advisor, Marketing
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Jun 2021 - Present
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DevHub
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United States
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Internet Publishing
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1 - 100 Employee
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Head of Marketing
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Oct 2020 - Jun 2021
Joined at a time of growth driven by a segment of partners finding success with the DevHub platform as a scalable store locator solution for multi-location brands. Partnered with internal leadership, customer success, and customer service on outcomes that:– satisfied current client needs – engaged dormant and prospective partners/clients– differentiated DevHub as competitive in the Local Pages space, targeting enterprise multi-location brandsConducted ongoing marketplace research with partners and prospects, examined wins/losses, and developed foundational product positioning that directly contributed to:– a content development cycle that generated high-quality repurposable content– an audience strategy that identified target audience segments and channels– centralized in an end-to-end playbook that consisted of product marketing collateral, go-to-market/sales/customer success resources, onboarding, and post-sale documentation.Results:– Grew qualified opportunity pipeline by 300% in 6 months with a research-backed, target-audience-driven content marketing program – Content marketing audiences were the most engaged, driving 5% of all unique page views and a 0% bounce rate in a 4-month period following the launch of the first campaign
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AffinityX
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United States
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Advertising Services
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700 & Above Employee
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Senior Channel Marketing Manager
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Jan 2020 - Oct 2020
Developed, launched, and continued to refine a partner onboarding experience that operates at scale and focused on delivering product knowledge and sales tools that enables partner sales teams to quickly and effectively make an impact in their local marketsPost-launch marketing consultant to leadership in partner organizations; focused on gathering actionable feedback to iterate and expand on the sales enablement toolset provided to the partner Authored, owned, researched, and delivered sales enablement tools and collateral via a custom partner portal built to house a library of sales collateral, sales tools, product knowledge resources, and training materialScaled channel marketing from 1 media client to over 15 in 4 years, supporting a sales force that grew from 50 sales reps in the US to over 2,300 in the US and Canada while reporting to the CMO, managing 2 direct reports, as well as maintaining agency relationships and participating as an active member of industry associations
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Channel Marketing Manager
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Jan 2016 - Oct 2020
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7Search
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Communications Specialist and Tradeshow Manager
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Jan 2011 - Nov 2015
Full-stack marketer at 7Search with the goal of continuously increasing conversions and engagement. I have a deep understanding of web analytics and tracking methodologies coupled with extensive experience in leveraging that data for growth.∙ Serving as first and last point of contact for all Marketing and PR related activities.∙ Embodying/developing the voice of the organization through effective copywriting across all major media channels by creating channel-specific and cross-channel campaigns for: social media, print, web, email and live events.∙ Lead on identifying and selecting opportunities/channels with the specific goals of strengthening the brand, maximizing reach, and optimizing conversion.∙ Coordinating between design, business development, customer service and operations to complete marketing initiatives, and in order to present a unified message to prospective, active, and inactive clients.∙ Creating customer profiles and identifying profitable opportunities within segments, then communicating through segment-specific campaigns to move clients through the sales funnel and complete desired actions.∙ Constantly performing multivariate tests to landing page copy and email copy to improve open rates, click-through rates, and conversions.Tradeshow Management - Point of contact for everything 7Search trade show related.
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Wed101
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Technology, Information and Internet
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1 - 100 Employee
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Director of Marketing
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May 2010 - Jan 2011
∙ Oversaw and supported a B2B business development team of 11 with the objective of driving them towards achieving consistent revenue goals.∙ Attended and networked at industry events to promote the startup. Acquired new leads via cold communication and referral.∙ Planned and implemented digital sales and marketing strategies and developed collateral (sales kit, homepage copy, and customer brochures) designed to build relationships.Statistics of note: Established profitable relationships with vendors, resulting in a 100+ new partnerships over a period of three months.
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National Account Manager
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Dec 2007 - Apr 2010
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Education
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DePaul University
English
