Experience

Techticks

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Manager

  • Feb 2022 - Present

  As a Brand Manager at Techticks, I am responsible for developing and executing strategic initiatives to drive brand growth and enhance market presence. I oversee all aspects of brand management, including brand strategy development, marketing campaigns, brand positioning, and customer engagement. Developed and implemented a brand revitalization strategy, resulting in a 30% increase in brand awareness and improved brand perception. Successfully launched innovative products, achieving a 25% increase in market share within targeted segments. Show less



Mag Instrument Inc (Maglite)

• United States
• Manufacturing
• 1 - 100 Employee

• Brand Management

  • Aug 2018 - Jan 2021

  As a Brand Management professional at Maglite from 2018 to 2021, I played a key role in developing and executing strategic initiatives to enhance the brand's presence and drive its success in the market. With a focus on building brand equity and fostering customer loyalty, I leveraged my expertise to create impactful marketing campaigns, manage brand positioning, and strengthen brand partnerships. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: Brand Strategy Development: Marketing Campaign Management: Performance Analysis and Reporting: Developed and executed a comprehensive rebranding strategy, resulting in a 20% increase in brand awareness and a significant improvement in brand perception. Successfully launched multiple innovative products, achieving a 15% increase in market share within targeted segments. Show less



KEENFOLKS

• Spain
• Technology, Information and Media
• 1 - 100 Employee

• Amazon PPC Specialist

  • Oct 2016 - Jan 2018

  During my time there, I managed Amazon PPC campaigns for a portfolio of over 100 brands. I developed and executed effective keyword strategies, optimized ad copy, and tracked campaign performance. As a result of my efforts, I was able to increase sales by 20% year-over-year through Amazon PPC campaigns and improve the company's Amazon ranking by 50%. I have a deep understanding of Amazon's advertising platform and how to use it to achieve the best results. I am also an effective communicator and have a proven ability to work crossfunctionally. Show less



Grayson HR

• United States
• Human Resources Services
• 1 - 100 Employee

• Supply Chain Specialist

  • Apr 2014 - Feb 2016

  During my time there, I managed the company's supply chain operations for a portfolio of over 500 products. I worked closely with a team of engineers, procurement specialists, and logistics professionals to ensure that products were delivered on time and within budget. As a result of my efforts, I was able to reduce the company's delivery time by 15% and save $100,000 annually. I have a deep understanding of supply chain management principles and am skilled in managing inventory, forecasting demand, and coordinating transportation. Show less



GTM Brands

• Canada
• Advertising Services
• 1 - 100 Employee

• Amazon PPC Specialist

  • Mar 2011 - Jun 2014

  I worked as an Amazon PPC Specialist at GTM Brands. During my time there, I was responsible for managing the company's Amazon PPC campaigns. I achieved this by developing and executing effective keyword strategies, optimizing ad copy, and tracking campaign performance. As a result of my efforts, I was able to increase sales by 15% year-over year and improve the company's Amazon ranking by 50%. I worked as an Amazon PPC Specialist at GTM Brands. During my time there, I was responsible for managing the company's Amazon PPC campaigns. I achieved this by developing and executing effective keyword strategies, optimizing ad copy, and tracking campaign performance. As a result of my efforts, I was able to increase sales by 15% year-over year and improve the company's Amazon ranking by 50%.



JP Ecommerce Inc

• United States
• Retail
• 1 - 100 Employee

• Catalog Manager

  • Mar 2008 - Jan 2010

  I worked as a Catalog Manager at JP Ecommerce Inc. During my time there, I was responsible for growing the company's catalog by 20% year-over-year. I achieved this by developing and executing a new catalog strategy that focused on increasing brand awareness and driving sales. I was managing the company's catalog of over 5,000 products. I also worked with a team of designers to create a new catalog layout that was more visually appealing I also worked with vendors to ensure that product information was accurate and up-to-date. I am confident that I can use my skills and experience to help your company achieve its e-commerce goals. Show less