Experience

YouScribe

• France
• Technology, Information and Internet
• 1 - 100 Employee

• Business Development Export (consultant)

  • Nov 2021 - Jun 2022

  Paris, Île-de-France, France - Work with local marketing, technical and editorial teams to develop and execute a development plan in targeted countries in the MENA region with a focus on the Algerian market. - Promote YouScribe service offerings by developing brand awareness and ensuring maximum market coverage and visibility through the implementation of B2B sales and partnership with mobile operators. - Build pipeline and develop engagement strategies with B2B2C enterprises partnerships to create last mile delivery… Show more - Work with local marketing, technical and editorial teams to develop and execute a development plan in targeted countries in the MENA region with a focus on the Algerian market. - Promote YouScribe service offerings by developing brand awareness and ensuring maximum market coverage and visibility through the implementation of B2B sales and partnership with mobile operators. - Build pipeline and develop engagement strategies with B2B2C enterprises partnerships to create last mile delivery solutions. - Manage an implementation project and ensure that the appropriate processes and execution plans are delivered. Show less



AXA

• Italy
• Glass, Ceramics and Concrete Manufacturing
• 1 - 100 Employee

• Chief Marketing & Digital Officer

  • Feb 2018 - Aug 2021

  I served as Executive Committee member of AXA Algeria and deliver effective strategies to boost the company's reputation. I developed and administered marketing budget on a quarterly and annual basis and delivered reports to CEO for informed decision-making. I reviewed and approved marketing material including, content creation, press releases, presentations, brochures, newsletters, website enhancements, digital, video creation, advertising, and social media strategy. I analysed and reported on… Show more I served as Executive Committee member of AXA Algeria and deliver effective strategies to boost the company's reputation. I developed and administered marketing budget on a quarterly and annual basis and delivered reports to CEO for informed decision-making. I reviewed and approved marketing material including, content creation, press releases, presentations, brochures, newsletters, website enhancements, digital, video creation, advertising, and social media strategy. I analysed and reported on the performance of marketing campaigns, gain insight and assess against goals. I established positioning, identify target audiences, and cultivate marketing plans with specific objectives across different channels and segments. I managed marketing programs from start to finish, leveraging internal support and driving collaboration. I identify customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Selected Contributions: - Managed marketing and communication operations while administrating marketing budget. - Established marketing organization oriented Digital and Customer Experience, moving from one to eight collaborators in two years. - Designed and launched innovative products and promotional plans to enhance retail sales, market and customer studies, reporting and analysis. - Enhanced customer experience (customer journey) by reviewing customer touch-point and processes, while serving social networks to support claims. Show less



Samsung Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Head of Mobile division (Algeria sales & marketing)

  • Feb 2015 - Jan 2018

  I served as MENA team member and Head of Samsung Mobile Algeria to drive robust sales in a highly competitive market. I administered an annual budget of $9M and executed all marketing and communication programs. I managed overall operations, including sales, distributors, mobile operator's business growth, retail management and merchandising, products life-cycle, marketing events, PR and communication aimed at growing business in the region. I developed global channel marketing program… Show more I served as MENA team member and Head of Samsung Mobile Algeria to drive robust sales in a highly competitive market. I administered an annual budget of $9M and executed all marketing and communication programs. I managed overall operations, including sales, distributors, mobile operator's business growth, retail management and merchandising, products life-cycle, marketing events, PR and communication aimed at growing business in the region. I developed global channel marketing program strategies and promotional campaigns, including content for campaigns and products promotions. I supervised 10 direct reports and 38 external (retail promoters) to plan and conduct campaigns, trade shows and other promotional events. Managed marketing founds & investments based on high return on investment (sales revenues, brand image). Selected Contributions: - Achieved the highest growth rate among Samsung subsidiaries (over 90% G/R in 2014) for handsets sales. - Accomplished sales delivery targets based on product offers & co-branded marketing action plan. - Enhanced retail management by data driven approach (achieved 100% collected data quality in 2017). - Introduced the first interactive retail incentive program in Algeria based on sales data collection for retailers. - Maintained first Mobile OEM rank by increasing Smartphone penetration in retail market (45% ~ 70% M/S). - Established and maintained strong partnership with Telco partners aimed at achieving organizational goals.

• Business development | Marketing & Communication Manager - Mobile division

  • Feb 2011 - Jan 2015

  I provided products portfolio, trade marketing, marketing founds, communication plans and campaigns, activations and events, retail marketing and training. I monitored progress, budget, and ensured execution of strategic plans and programs. I recognised business opportunities in close collaboration with Mobile Operators by executing commercial and marketing offers. I evaluated and delivered key quantitative metrics to partners as well as implemented best practices to mitigate conflicts. I… Show more I provided products portfolio, trade marketing, marketing founds, communication plans and campaigns, activations and events, retail marketing and training. I monitored progress, budget, and ensured execution of strategic plans and programs. I recognised business opportunities in close collaboration with Mobile Operators by executing commercial and marketing offers. I evaluated and delivered key quantitative metrics to partners as well as implemented best practices to mitigate conflicts. I supported carrier (Telecom partners) with sales team trainings to over 400 employees and technical support staff (before & after sales). I built and strengthened relationships with international sales team, partners and customers to achieve organisational goals. Selected Contributions: - Augmented sell-out by 129% Growth-Rate in 3 years by developing effective business strategies for mobile operators. - Managed the launching of all Samsung flagship Smartphone in the market from Portfolio management, marketing plan and activation, pricing strategy. - Identified the need of skills improvement and delivered effective training and mentoring to sales teams with a keen focus on increasing overall sales.



Shell

• Oil and Gas
• 1 - 100 Employee

• Marketing & Communication Manager

  • Jan 2007 - Nov 2010

  I enhanced products availability and visibility at independent store retailers, cars OEM partnership development and increased B2B market penetration. I managed overall products lifecycle and pricing, performed sales, and operational planning & data analyses. Selected Contributions: - Enhanced growth rate by 278% in lubricants sales within three years. - Conducted ATL & BTL campaigns as well as developed and executed local communication plans for products and corporate.



Orascom Telecom

• Egypt
• Telecommunications
• 700 & Above Employee

• Communication Manager (Information Development Manager)

  • Jan 2005 - Jan 2007

  - Managed digital team for web mastering, mailing campaigns, corporate identity..., and internal communication team for staff events, internal campaigns, intranet portal management, newsletters, employees welcome packs... - Supervised several projects like external events, press conferences, institutional campaigns, professional fairs.

• Digital Development Senior Supervisor / Supervisor

  • Apr 2003 - Dec 2004

  - Managed and supervised the first company website development. Worked on contents and design creation. Implement customers Mailing campaigns. - Managed internal communications. Developed company Intranet. Worked on internal Events.

• Sales Support Specialist

  • Jan 2003 - Apr 2003

  - Sales data consolidation, reporting & analyses. Create and produce with sales managers reporting templates for direct retail shops. - Sales support: delivered necessary support to own shops in terms of POS advertising, sales support & network expansion.

• National Sales Coordinator

  • Nov 2001 - Dec 2002

  National Sales Coordinator (July 2002 - December 2002) - Sales projects implementation - Own retail shops network development Sales Advisor (November 2001 - July 2002) - B2C sales representative, support distributors in B2B sales.