Experience

GlobalDWS Corporation

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Communications Manager

  • Sep 2021 - Present



Boudz & Grain

• Cairo, Egypt

• Founder & Managing Director

  • Jan 2017 - Aug 2021

  Focusing on expanding the public audience knowledge about the company and its services, with one target in mind that is attracting new leads to the agency. - Planning and preparing potential projects proposals with comprehensive and impressive presentation. - Handling new clients during the kick-off phase, until the new accounts are stable and managed in an adequate way by our communication management team. - Handling day to day activities or requests from potential clients with the agency different departments. - Handling the digital marketing department. - Studying the possible and potential penetration for each service sector B&G can be engaged in. - Adding to the creative output of the agency - Adding to the processes of the agency to facilitate higher productivity and efficiency. - Expanding the agency scope and business services. - Managing and own the business development department at the agency. Show less



The School Of Research Sience

• Dubai, UAE

• Operation Manager

  • Oct 2015 - Jun 2016

  •Achieve and sustain an outstanding judgment in overall effectiveness in relation to the KHDA and BSO inspection criteria and other international benchmarks. •Monitor, assess and review contractual obligations for outsourced school maintenance services. •Ensure the school buildings and facilities meet all Municipality and KHDA requirements at all times and the yearly licence renewal standards will be met. •Participate in developing in-school learning materials. •Inspect routinely all areas of responsibilities and equipment operation for safety and implement corrective action when necessary. •Oversee the school’s Health & Safety through the Coordinator/Fire officer. •Assist in the development training programs for maintenance –sub contractor-. •Ensure systems are in place for effective monitoring, measuring and reporting of health and safety issues to the senior team, governors and where appropriate the health and safety executive. •Ensure the maximum level of security consistent with the ethos of the school. Show less



CONSULTATIONS

• Dubai, United Arab Emirates

• Marketing Manager

  • May 2013 - Aug 2015

  -Conduct and execute strategic marketing plans. - Outsourced business development for marketing and sales activities. - Generate new business from existing contacts. - Generate new business contact which will lead to further business. - Full responsibility of market research projects. Handled client contacts, project design and reporting while operational matters are handled by the project management team. - Conduct presentations and workshops on managerial level - Assure clients satisfaction through projects and intermediate contacts - Managerial and marketing consultancy for numerous industries. - Responsible for project management process and related methodologies. - Monitor and analyze market trends. - Study competitors’ products and services. - Explore ways of improving existing products and services, and increase profit. - Identify target markets and develop strategies to communicate with them. - Conduct market researches (Qualitative – Quantitative) and produce reports. - Analyze and evaluate data from researches. - Find new and creative solutions and ideas for clients to have a competitive edge. - Ensure effective, branded marketing communications including the company website, print communication, and advertising. -Develop Brand Plans and activity calendar; and liaise with Country/Cluster for execution under the guidance of the Managing Director. -Execute brand plan in both ATL execution plans in conjunction with the agency, BTL activities with assigned team or agency and plan and execute channel plans with sales team; -Launch new products in the market; -Track and monitor performance KPIs versus targets, -Ensure coordination and compliance with the Brand Plan of all Brand related activities. Show less



Misr El Kheir Foundation MEK

• Egypt
• Non-profit Organizations
• 300 - 400 Employee

• Brand Communication Manager

  • Jan 2012 - Apr 2013

  • Involved in developing annual marketing plans and prepare strategies for scopes positioning. • Prepared annual budget for the scopes that I am responsible for. • Worked with Marketing director to design and implement launch plans for the scopes. • Wrote detailed briefs to the advertising agency regarding TV ad, press ad, banner design, and logo. • Analyzed brand requirements and recommend changes in strategies if required. • Managed and ensured timely delivery of all materials required from the agency. • Monitored marketing expenditures and ensure compliance to all budgetary guidelines. • Worked closely with BTL manager regarding venue, set design, and overall look of all events. • Responsible for all the advertising activities of the organization. • Oversaw the advertising activity of a business, publicizing their services. • Worked closely with marketing director and marketing manager to identify company's target market, outline goals, and set budgets for ad campaign as well as annual budget development. • Selected the agency, explaining our organization ideas to agency account managers, and supervised the advertising agencies' handling of the account. • Gathered and organized information to help with decision-making regarding media placement, campaign length, featured products and services, and technical details. • Ensured that Misr El Kheir needs is being met and that any concerns are addressed. • Prepared advertising budgets, calendars and project schedules. Met with the creative team during strategy sessions, and recommend creative concept revisions according to the organization needs and preferences. Negotiated contracts. • Formed and directed the business strategy of advertising and implement advertising campaigns. • Gathered and organized information to plan advertising campaigns. Show less



Back2Back (TV & Radio) Production

• Egypt

• Executive Producer/ Client Service Head

  • Jan 2002 - Jan 2012

  • Worked with multinational advertising agencies including JWT, Y&R, FP7, Leo burnet, Saatchi & Saatchi, JWT, and local agencies. • Collaboratively conceptualized multidisciplinary television commercial advertisements for high-profile $MM clients including Orange, Cadbury, PepsiCo, Nestlé, Nissan and HSBC. • Participated in product and brand development meetings, working closely with clients and creative director to determine best approach & presentation, captivating slogans and incorporating current lifestyle and industry trends. • Coordinated the full spectrum of production components across talent wrangling, set-design, crew assembly, sourcing out freelancers for various commercial elements including costumes, music, voice-overs, scripting and all post-production decisions across color quality, and editing. • Supervised and coordinated a 100 person, top-performing, multidisciplinary production team and regularly employed and liaised with freelance industry professionals. • Successfully and accurately managed production budgets ranging from $350K-$1.5M and high-pressure deadlines to ensure all deliverables on-time and on-budget. • Calculated accurate cost of production analysis to provide clients with detailed quotations. • Performed market analysis and research by staging, supervising and review various focus groups to gather feedback and response for completed commercials. • Travelled internationally to film and supervise on-location commercials in Dubai and London, coordinating off-site resources by researching and acquiring cost effective studio space & equipment rentals, freelance on-screen and production talent and filming locations. • Participated in shooting a longer commercial for Dannon Company Inc., the famous dairy brand, featuring the French soccer player, Zein El Din Zidane. Also filmed many Egyptian celebrities in commercials to promote several products. Show less



Gulf Express

• Truck Transportation
• 1 - 100 Employee

• Logistics Coordinator

  • Jul 1999 - Oct 2001

  Engaged by this import/export company of used, domestic and international passenger vehicle to manage the operational and shipping logistics, ensuring cost-effective policies & procedures and optimal client satisfaction. Engaged by this import/export company of used, domestic and international passenger vehicle to manage the operational and shipping logistics, ensuring cost-effective policies & procedures and optimal client satisfaction.