Experience

IDEAPLUS

• Morocco
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Sales Business Development Manger at IDEA+

  • Nov 2020 - Present

  Casablanca-Maroc Key contact with Supplier Market potential evaluation Intoduction and Launch of brands and products within trade partners network (Breville, Foodsaver, Oster, Polaroid, Lexar, Sonos...) In charge of categories annual business planning, margin and P&L ( Domestic appliances, Healthy living and Multimedia) Product planning, pricing, distribution and communication strategy definition Customer lifewire, retail concept and trade marketing strategy Full analysis of current market… Show more Key contact with Supplier Market potential evaluation Intoduction and Launch of brands and products within trade partners network (Breville, Foodsaver, Oster, Polaroid, Lexar, Sonos...) In charge of categories annual business planning, margin and P&L ( Domestic appliances, Healthy living and Multimedia) Product planning, pricing, distribution and communication strategy definition Customer lifewire, retail concept and trade marketing strategy Full analysis of current market situation, Customers profiling & segmentation Show less



Whirlpool Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Senior Channel Sales Manager chez Whirlpool EMEA

  • Jun 2019 - Nov 2020

  Casablanca, Casablanca-Settat, Maroc

• Senior Channel Sales Manager

  • Sep 2017 - Nov 2020

  Maroc

• KEY Account manager

  • Apr 2014 - Nov 2020

  Préfecture de Casablanca, Morocco - Management of Electroplanet account (20 stores in the whole countr - Sales follow up and analysis - Development of promotions and packs offer - Product Launch - Management of distribution channels with 4 brands package - Sales team Management (Objectives set up- daily follow up-financial and non financial motivation-Training)

• Product Manager

  • Jun 2011 - Apr 2014

  Préfecture de Casablanca, Morocco - Development of new products for the Moroccan and Tunisian markets - Involved in the development of the range and phase-in/phase-out - Price positioning - Benchmarking and competitive vigilance - Sales team product training



Electrolux Group

• Sweden
• Manufacturing
• 700 & Above Employee

• Trade Marketing and Brand Manager

  • Jan 2018 - Jun 2019

  Casablanca



PRIMUS UK Ltd, Marketing direct Agency

• Event Manager

  • Jun 2009 - Jul 2010

  London, Royaume-Uni - Rebranding stores 'Argos' (Hyper retail market) to the spirit of the World Cup: (Recommendation of actions, Budgeting, implementation, and field deployment) - Opening new stores of « Morissons» (Supermarket chain) in Manchester and Leeds (Recommendation of actions, Budgeting, implementation, and field deployment)



BMCI Groupe BNP Paribas

• Morocco
• Banking
• 700 & Above Employee

• Marketing Specialist

  • Jan 2007 - Jan 2009

  Préfecture de Casablanca, Morocco - Proposing corrective actions of the selling approach.. - Monitoring the compliance of the branches with the marketing department instructions - Reporting and presenting to the PMRO