Abdallah Usama

Marketing Team Leader at Elevate Holding
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Contact Information
Location
Cairo, Egypt, EG
Languages
  • Arabic Native or bilingual proficiency
  • English Full professional proficiency

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Credentials

  • Powerful Social Media Marketing for Beginners.
    Skillshare
    Jul, 2023
    - Sep, 2024
  • Learning How to Learn: Powerful mental tools to help you master tough subjects
    Coursera
    Aug, 2022
    - Sep, 2024
  • Social Media Marketing
    HubSpot Academy
    Jun, 2023
    - Sep, 2024
  • Inbound Marketing
    HubSpot Academy
    Dec, 2022
    - Sep, 2024

Experience

    • Egypt
    • Outsourcing and Offshoring Consulting
    • 1 - 100 Employee
    • Marketing Team Leader
      • Oct 2023 - Present

      In my elevated role as Marketing Team Leader at Elevate Holding, I have been instrumental in planning, implementing, and managing comprehensive digital marketing strategies that significantly contribute to the company's online presence and business objectives. My responsibilities included:- Digital Marketing Strategy: Developed and executed all-encompassing digital marketing strategies, ensuring alignment with the company’s business goals and target audience needs.- PPC Campaigns Management: Led and optimized Pay-Per-Click (PPC) campaigns, meticulously monitoring performance and ROI to drive quality traffic and leads, while efficiently managing the budget.- Email Marketing Initiatives: Designed and implemented effective email marketing campaigns with compelling content and visuals, enhancing engagement, customer retention, and conversion rates.- Social Media Advertising: Oversaw the creation and management of impactful social media advertisements, targeting specific audience segments to increase brand awareness and generate leads.- SEO Strategies: Developed and executed SEO strategies, improving the company’s search engine ranking and visibility, thereby driving organic traffic to the website.- Team Leadership & Development: Provided leadership and direction to the marketing team, fostering a collaborative environment that encouraged innovation and accountability. Guided team members towards achieving outstanding results through continuous support and professional development opportunities.Key Achievements:- Successfully managed and led a dynamic marketing team, ensuring efficient execution of marketing activities and achievement of set objectives.- Enhanced the company’s digital presence and engagement through the implementation of targeted marketing strategies and campaigns.- Consistently monitored and analyzed campaign performance and metrics, making data-driven decisions to optimize and improve overall marketing effectiveness. Show less

    • Social Media Specialist
      • Jul 2023 - Oct 2023

      As a dedicated Social Media Specialist at Elevate Holding, a dynamic outsourcing company based in Egypt with a focus on serving clients in the US, I played a pivotal role in steering the company's social media presence and engagement. My responsibilities encompassed:- Social Media Management: Oversaw and managed seven distinct social media channels for the company, taking charge of crafting and disseminating engaging content tailored to our diverse audience.- Content Creation & Calendar Planning: Developed and implemented a comprehensive content calendar, brainstorming and bringing to life post ideas that resonate with the US market, driving both brand visibility and engagement.- Employee Engagement: Boosted employee satisfaction by creating and sharing content that fosters a positive and inclusive work environment, showcased on our dedicated employee channel. Show less

    • Marketing Intern
      • May 2023 - Jul 2023

      As a Marketing Intern at Elevate Holding, I gained valuable hands-on experience in various aspects of content marketing, graphic design, and social media management. Through a comprehensive learning program, I developed proficiency in utilizing marketing and creative tools to create compelling and engaging content.During my internship, I actively applied the skills I acquired to contribute to multiple projects. I collaborated with the marketing team to develop and execute content marketing strategies, creating impactful visuals and written materials. To gain a comprehensive overview of my internship projects, I invite you to watch this video that summarizes my experiences and showcases the results achieved: https://bit.ly/3NCsnDw Show less

    • Customer Service Representative
      • Feb 2023 - Jul 2023

      As a Customer Service Representative at Elevate Holding, I played a key role in managing a high-profile project for Green Dot Bank. I expertly handled a significant volume of calls, averaging over 60 interactions per day. Through effective problem-solving and a customer-centric approach, I resolved customer issues and provided accurate information to address their inquiries in a timely manner. Notably, I maintained Average Handling Time (AHT) between 3-6 minutes while ensuring the utmost customer satisfaction. By successfully balancing efficiency and empathy, I contributed to a positive customer experience and upheld the reputation of both Elevate Holding and Green Dot Bank. Show less

Education

  • Ain Shams University
    Bachelor of Arts - BA, Sociology
    2021 - 2025

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