Digital Marketing Manager

• Oct 2019 - Present

-Plan and execute all digital marketing, including email, social media and display advertising campaigns -Design, build and maintain our social media presence -Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) -Identify trends and insights, and optimize spend and performance based on the insights -Brainstorm new and creative growth strategies -Plan, execute, and measure experiments and conversion tests -Collaborate with internal teams to create landing pages and optimize user experience -Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points -Instrument conversion points and optimize user funnels -Collaborate with agencies and other vendor partners -Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Show less

Senior Marketing Executive

• May 2017 - Nov 2018

Assists in the development and implementation of marketing strategies and promotions to enhance the image and create awareness of the company and its projectsOrganizes and conducts a market researchFollow all promotional means that Company deal with.Follow-up stages of production tools and media with suppliers.Booking and purchase advertising with various means of promoting.Monitor the performance of marketing campaigns.

Marketing Executive

• May 2017 - Jan 2018

Develop and execute marketing programs to promote the company’s brandPerform lead generationFollow-up stages of production tools and media with suppliers.Booking and purchase advertising with various means of promoting.Monitor the performance of marketing campaigns.The implementation of outdoors booking and buying.Participate in Events management.Follow all promotional means that Company deal with.Develop activities for the CSR plan.Search different prices for different media in order to obtain marketing opportunities and reduce the intensity of competition to a minimum.Implementation of advertising and promotion activation plan developed based on the recommendations of the direct manager and based on the action plan.Communicate with external advertising agencies to implement advertising campaigns.Ensure effective control over marketing activities.Submit periodic reports on the marketing activities.ATL & BTL execution (Media buying& Production, Outdoors, Newspaper, Radio, TV, Printing, Events, Booths)Monitors competitor media activity.Advertorial Writing Show less

Ass.Marketing Director

• Feb 2016 - May 2017

* Assists in the development and implementation of marketing strategies and promotions to enhance the image and create awareness of the company and its projects * Updates the company's social media platforms * Helps with the company's designs, such as print ads and newsletters * Organizes and conducts a market research * Hosts presentations and customer visits * Assists in the development and implementation of marketing strategies and promotions to enhance the image and create awareness of the company and its projects * Updates the company's social media platforms * Helps with the company's designs, such as print ads and newsletters * Organizes and conducts a market research * Hosts presentations and customer visits

Marketing Executive

• Mar 2015 - Feb 2016

Planning, developing and implementing effective marketing communication campaigns for conferences and exhibitions for Diet house restaurants . Using the full marketing mix for the restaurant's marketing communications Writing copy for all marketing collateral, including brochures, letters, emails and websites. Understanding the product and customer profile and write thorough specs for each conference/exhibition . Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur. Producing an accurate summary of total spend at the end of a marketing campaign. Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met. Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion for each conference and exhibition. Show less

Senior Account Executive

• Sep 2014 - Feb 2015

Meet with clients to discuss goals, objectives, and needs. Identify public relations requirements and possible audiences. Devise PR campaign. Set deadlines. Kick off campaign. Present campaign ideas to client. Get budgets and ideas approved. Brief media, creative, and research staff. Formulate marketing strategies. Maintain regular contact with both PR staff and clients. Negotiate fees and hourly rates. Get approval for promotional work. Handle budgets and manage campaign costs. Invoice clients. Write detailed reports. Create focus groups. Identify new clients. Participate in creating and presenting pitches. Communicate and build marketing campaigns with business owners. Prospect, negotiate and close agreements. Sell multi-media advertising. Create marketing plans. Schedule advertisements for publications. Ensure revenue goals are met. Show less

Online Manager

• Sep 2014 - Feb 2015

- Plans site design by clarifying goals; designing functionality. - Develops site navigation by categorizing content; funneling traffic through content. - Develops site content and graphics by coordinating with copywriters and graphic artists; designing images, icons, banners, audio enhancements, etc. - Prepares site by installing and configuring server software; installing programming language using authoring and formatting tools; ensuring cross-platform compatibility; establishing links. - Establishes locatability by registering with search engines. - Upgrades site by updating content and graphics; monitoring performance and results; identifying and evaluating improvement options; introducing new technology; maintaining links. - Protects site by designing and installing security precautions. - Maintains site appearance by developing and enforcing content and display standards; editing submissions. - Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. - Provides information by collecting, analyzing, and summarizing data and trends. - Keeps equipment operating by following operating instructions; troubleshooting breakdowns; maintaining supplies; performing preventive maintenance; calling for repairs. - Accomplishes information systems and organization mission by completing related results as needed. Show less

Digital Marketing Consultant

• Mar 2014 - Dec 2014

- Devising strategies to drive online traffic to the company website. - Tracking conversion rates and making improvements to the website. - Developing and managing digital marketing campaigns - Utilising a range of techniques including paid search, SEO and PPC. - Overseeing the social media strategy for the company. - Managing online brand and product campaigns to raise brand awareness. - Managing the redesign of the company website. - Improving the usability, design, content and conversion of the company website - Responsibility for planning and budgetary control of all digital marketing - Evaluating customer research, market conditions and competitor data. - Review new technologies and keep the company at the forefront of developments in digital marketing. Show less

Online Dep. Manager

• Oct 2007 - Aug 2014

- Plans site design by clarifying goals; designing functionality. - Develops site navigation by categorizing content; funneling traffic through content. - Develops site content and graphics by coordinating with copywriters and graphic artists; designing images, icons, banners, audio enhancements, etc. - Prepares site by installing and configuring server software; installing programming language using authoring and formatting tools; ensuring cross-platform compatibility; establishing links. - Establishes locatability by registering with search engines. - Upgrades site by updating content and graphics; monitoring performance and results; identifying and evaluating improvement options; introducing new technology; maintaining links. - Protects site by designing and installing security precautions. - Maintains site appearance by developing and enforcing content and display standards; editing submissions. - Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. - Provides information by collecting, analyzing, and summarizing data and trends. - Keeps equipment operating by following operating instructions; troubleshooting breakdowns; maintaining supplies; performing preventive maintenance; calling for repairs. - Accomplishes information systems and organization mission by completing related results as needed. Show less

Graphic and Web Designer

• Jan 2007 - Nov 2007