Abdala Bermúdez
Marketing Manager at Subli Inc.- Claim this Profile
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English Professional working proficiency
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Spanish Native or bilingual proficiency
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Bio
Enrique González
Un colaborador realmente comprometido y apasionado con su trabajo; elabora propuestas y aporta una visión diferente que genera un valor agregado a su trabajo. Abdala es un profesional en su área y su deseo de aprender y prepararse con nuevas habilidades y conocimientos es lo que lo lleva a buscar, proponer y hacer cosas nuevas en su trabajo.
LinkedIn User
Abdala es un creativo completo, capaz de captar rápidamente los gustos y necesidades del cliente así como orientar sus estrategias de marketing al logro de objetivos.
Enrique González
Un colaborador realmente comprometido y apasionado con su trabajo; elabora propuestas y aporta una visión diferente que genera un valor agregado a su trabajo. Abdala es un profesional en su área y su deseo de aprender y prepararse con nuevas habilidades y conocimientos es lo que lo lleva a buscar, proponer y hacer cosas nuevas en su trabajo.
LinkedIn User
Abdala es un creativo completo, capaz de captar rápidamente los gustos y necesidades del cliente así como orientar sus estrategias de marketing al logro de objetivos.
Enrique González
Un colaborador realmente comprometido y apasionado con su trabajo; elabora propuestas y aporta una visión diferente que genera un valor agregado a su trabajo. Abdala es un profesional en su área y su deseo de aprender y prepararse con nuevas habilidades y conocimientos es lo que lo lleva a buscar, proponer y hacer cosas nuevas en su trabajo.
LinkedIn User
Abdala es un creativo completo, capaz de captar rápidamente los gustos y necesidades del cliente así como orientar sus estrategias de marketing al logro de objetivos.
Enrique González
Un colaborador realmente comprometido y apasionado con su trabajo; elabora propuestas y aporta una visión diferente que genera un valor agregado a su trabajo. Abdala es un profesional en su área y su deseo de aprender y prepararse con nuevas habilidades y conocimientos es lo que lo lleva a buscar, proponer y hacer cosas nuevas en su trabajo.
LinkedIn User
Abdala es un creativo completo, capaz de captar rápidamente los gustos y necesidades del cliente así como orientar sus estrategias de marketing al logro de objetivos.
Credentials
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Development of Management Skills
Canacintra TorreónOct, 2021- Nov, 2024
Experience
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Subli Inc.
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Marketing Manager
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Jan 2022 - Present
Marketing main purpose is to generate revenue for Subli through the execution of strategic digital activities that drive traffic, qualified leads, and sales, in direct collaboration with their sales team. Some of our goals are to grow brand awareness, expand market share, enter new markets and territories to reach new audiences. Marketing main purpose is to generate revenue for Subli through the execution of strategic digital activities that drive traffic, qualified leads, and sales, in direct collaboration with their sales team. Some of our goals are to grow brand awareness, expand market share, enter new markets and territories to reach new audiences.
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Grupo MP Laguna
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Mexico
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Strategic Management Services
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1 - 100 Employee
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Marketing Manager
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Jan 2022 - Present
Collaborating with Grupo MP Laguna's management team we create strategies to enhance brands' awareness internationally. Currently working on the marketing department development to serve companies such as Subli Apparel Packaging Solutions, Be Transfer and Sierra Real Hotels; they are looking to increase their ROI & ROAS more objectively. Collaborating with Grupo MP Laguna's management team we create strategies to enhance brands' awareness internationally. Currently working on the marketing department development to serve companies such as Subli Apparel Packaging Solutions, Be Transfer and Sierra Real Hotels; they are looking to increase their ROI & ROAS more objectively.
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AR Médica Laguna
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Mexico
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Hospitals and Health Care
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1 - 100 Employee
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Marketing Manager
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Dec 2020 - Dec 2021
Managed to renew business partners' alliances with business partners such as Club Santos®, Algodoneros Unión Laguna®, and CANACINTRA (among others), working together to develop brand awareness projects that benefited those involved. Likewise, we created, managed, and followed up on BTL/ATL campaigns by product/service with both B2B and B2C approaches. We collaborated in the negotiation, media planning, exchange scheme, and agreements for some other projects. Managed to renew business partners' alliances with business partners such as Club Santos®, Algodoneros Unión Laguna®, and CANACINTRA (among others), working together to develop brand awareness projects that benefited those involved. Likewise, we created, managed, and followed up on BTL/ATL campaigns by product/service with both B2B and B2C approaches. We collaborated in the negotiation, media planning, exchange scheme, and agreements for some other projects.
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Caltic Consultores
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Mexico
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Business Consulting and Services
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1 - 100 Employee
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Marketing Executive
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Aug 2017 - Dec 2020
Increased digital sales through Google Ads by 40% annual average growth. Likewise, we achieved top leads acquirement of top leads such as Home Depot®️, Lego®️ Operaciones de México, Banco de México and Grupo México (mining). Improved our strategies through keywords analysis, web traffic, and behavior flow. This information allowed us to focus on SEM, SEA campaign optimization, and SEO efforts. Increased digital sales through Google Ads by 40% annual average growth. Likewise, we achieved top leads acquirement of top leads such as Home Depot®️, Lego®️ Operaciones de México, Banco de México and Grupo México (mining). Improved our strategies through keywords analysis, web traffic, and behavior flow. This information allowed us to focus on SEM, SEA campaign optimization, and SEO efforts.
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Carmona Impresores Oficial
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Mexico
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Printing Services
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1 - 100 Employee
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Creative
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Jan 2017 - Aug 2017
As part of the brand-new marketing team, we worked on improving brand awareness (Google Ads, RRSS, billboards, magazines, and website, among others), as well as on the redesign of the website; thanks to this, we managed to increase the number of leads and visits in the first quarter. On the other hand, we collaborate to link operations marketing with HR department. This effort helped us to develop and manage brand's internal-external communication through advertising campaigns. As part of the brand-new marketing team, we worked on improving brand awareness (Google Ads, RRSS, billboards, magazines, and website, among others), as well as on the redesign of the website; thanks to this, we managed to increase the number of leads and visits in the first quarter. On the other hand, we collaborate to link operations marketing with HR department. This effort helped us to develop and manage brand's internal-external communication through advertising campaigns.
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SocialClick MKT
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Mexico
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Advertising Services
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1 - 100 Employee
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Diseñador gráfico
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Apr 2014 - Jan 2017
Our creative team was in charge of digital marketing's administration and management of digital marketing for more than 18 different brands. This caused an increase in profitability and sales of customers (Local restaurants such as Wingstorietas, Green Gourmet, Barrio Morelos, El Chamuco, among others). Through this information, we develop advertising briefs for B2B and B2C markets. With this approach, we work on the design of digital art, corporate video, institutional photography and corporate identity.
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Education
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2012 - 2016
Universidad Autónoma del Noreste, A.C.
Bachelor's degree, Graphic Design
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