Abby Woods
Chief Executive Officer at Quartermain Media- Claim this Profile
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Bio
Thomas Zellers
Working with Abby on our team was a true joy. She was able to step into an intense work environment and deliver on the strategic objectives without missing a beat and keeping a smile on her face. Her creative input proved to be invaluable in brainstorming and evaluating activations for key DC franchises as several of her ideas were implemented and will be rolled out in the coming year. Abby’s involvement with the creative direction of online social shorts for a key franchise in the DC portfolio yielded crucial KPI’s that helped drive the upcoming 2020 strategy. I cannot recommend Abby enough – her positive energy and passion is infectious. She is amazing and a real pleasure to work with on any project.
Michael Garrett Surh
I had the pleasure of working as a producer with Abby on WDW Best Day Ever, a 1.5 year-long branded digital media marketing initiative between Disney Parks and Maker Studios. As the Lead Project Manager on the initiative, Abby’s understanding of the digital space, as well as her strategic and organized leadership on the project was indispensable. We were always in good hands with Abby at the helm. The project involved adhering to Disney’s specific creative guidelines, multiple stakeholders, and multi-layered approval processes, all of which Abby navigated with grace, professionalism, and sensible judgement. It was through her leadership that we were able to not only meet the initiative’s viewership and subscriber goals, but exceed them. WDW Best Day Ever was one of the first major digital media marketing initiatives that The Walt Disney Company partnered with Maker Studios on after its acquisition of the company, and it went on to be one of its most successful and important projects. So, I can say with the utmost confidence that Abby’s in-depth understanding of digital media and marketing strategy will be an invaluable addition to any team, and I absolutely recommend her for any project!
Thomas Zellers
Working with Abby on our team was a true joy. She was able to step into an intense work environment and deliver on the strategic objectives without missing a beat and keeping a smile on her face. Her creative input proved to be invaluable in brainstorming and evaluating activations for key DC franchises as several of her ideas were implemented and will be rolled out in the coming year. Abby’s involvement with the creative direction of online social shorts for a key franchise in the DC portfolio yielded crucial KPI’s that helped drive the upcoming 2020 strategy. I cannot recommend Abby enough – her positive energy and passion is infectious. She is amazing and a real pleasure to work with on any project.
Michael Garrett Surh
I had the pleasure of working as a producer with Abby on WDW Best Day Ever, a 1.5 year-long branded digital media marketing initiative between Disney Parks and Maker Studios. As the Lead Project Manager on the initiative, Abby’s understanding of the digital space, as well as her strategic and organized leadership on the project was indispensable. We were always in good hands with Abby at the helm. The project involved adhering to Disney’s specific creative guidelines, multiple stakeholders, and multi-layered approval processes, all of which Abby navigated with grace, professionalism, and sensible judgement. It was through her leadership that we were able to not only meet the initiative’s viewership and subscriber goals, but exceed them. WDW Best Day Ever was one of the first major digital media marketing initiatives that The Walt Disney Company partnered with Maker Studios on after its acquisition of the company, and it went on to be one of its most successful and important projects. So, I can say with the utmost confidence that Abby’s in-depth understanding of digital media and marketing strategy will be an invaluable addition to any team, and I absolutely recommend her for any project!
Thomas Zellers
Working with Abby on our team was a true joy. She was able to step into an intense work environment and deliver on the strategic objectives without missing a beat and keeping a smile on her face. Her creative input proved to be invaluable in brainstorming and evaluating activations for key DC franchises as several of her ideas were implemented and will be rolled out in the coming year. Abby’s involvement with the creative direction of online social shorts for a key franchise in the DC portfolio yielded crucial KPI’s that helped drive the upcoming 2020 strategy. I cannot recommend Abby enough – her positive energy and passion is infectious. She is amazing and a real pleasure to work with on any project.
Michael Garrett Surh
I had the pleasure of working as a producer with Abby on WDW Best Day Ever, a 1.5 year-long branded digital media marketing initiative between Disney Parks and Maker Studios. As the Lead Project Manager on the initiative, Abby’s understanding of the digital space, as well as her strategic and organized leadership on the project was indispensable. We were always in good hands with Abby at the helm. The project involved adhering to Disney’s specific creative guidelines, multiple stakeholders, and multi-layered approval processes, all of which Abby navigated with grace, professionalism, and sensible judgement. It was through her leadership that we were able to not only meet the initiative’s viewership and subscriber goals, but exceed them. WDW Best Day Ever was one of the first major digital media marketing initiatives that The Walt Disney Company partnered with Maker Studios on after its acquisition of the company, and it went on to be one of its most successful and important projects. So, I can say with the utmost confidence that Abby’s in-depth understanding of digital media and marketing strategy will be an invaluable addition to any team, and I absolutely recommend her for any project!
Thomas Zellers
Working with Abby on our team was a true joy. She was able to step into an intense work environment and deliver on the strategic objectives without missing a beat and keeping a smile on her face. Her creative input proved to be invaluable in brainstorming and evaluating activations for key DC franchises as several of her ideas were implemented and will be rolled out in the coming year. Abby’s involvement with the creative direction of online social shorts for a key franchise in the DC portfolio yielded crucial KPI’s that helped drive the upcoming 2020 strategy. I cannot recommend Abby enough – her positive energy and passion is infectious. She is amazing and a real pleasure to work with on any project.
Michael Garrett Surh
I had the pleasure of working as a producer with Abby on WDW Best Day Ever, a 1.5 year-long branded digital media marketing initiative between Disney Parks and Maker Studios. As the Lead Project Manager on the initiative, Abby’s understanding of the digital space, as well as her strategic and organized leadership on the project was indispensable. We were always in good hands with Abby at the helm. The project involved adhering to Disney’s specific creative guidelines, multiple stakeholders, and multi-layered approval processes, all of which Abby navigated with grace, professionalism, and sensible judgement. It was through her leadership that we were able to not only meet the initiative’s viewership and subscriber goals, but exceed them. WDW Best Day Ever was one of the first major digital media marketing initiatives that The Walt Disney Company partnered with Maker Studios on after its acquisition of the company, and it went on to be one of its most successful and important projects. So, I can say with the utmost confidence that Abby’s in-depth understanding of digital media and marketing strategy will be an invaluable addition to any team, and I absolutely recommend her for any project!
Experience
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Quartermain Media
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United States
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Entertainment Providers
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1 - 100 Employee
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Chief Executive Officer
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Aug 2023 - Present
Quartermain Media is a Los Angeles-based, video production service provider that provides brands, advertisers, and storytellers a unique content creation solution to efficiently execute high-quality video without compromising the narrative. We are Black-owned and Woman-owned able to produce content throughout the United States. In addition to live action production, we also have live streaming capabilities.
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Editor In Chief for Cue The Culture Magazine
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Apr 2020 - Present
It's very important for creatives to have a passion project. Cue The Culture Magazine is a print publication designed to support, celebrate, honor, acknowledge and encourage Black Influence and Black Influencers who are setting trends and leading social media conversations. We are currently transitioning to become a video-first editorial space celebrating Black Influence(rs).
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Co-Founder/Producer
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Oct 2014 - Aug 2023
My skills and qualifications allow me to successfully lead the development and execution of various digital marketing initiatives, commercials, and branded-content productions for top brands including Sephora, Skechers, Ford, Toyota, Essence, and Kevin Hart’s Laugh Out Loud Network. * A voracious consumer of scripted, unscripted, and short-form branded video content;* Lead client-facing solution-oriented Producer* Create, develop, and produce creative concepts and strategies based on client needs;* Recommend, hire, and train influencer talent, production crew, and event staff;* Work efficiently with cross-functional teams from inception through evaluation;* Monitor post-production processes to ensure accurate completion of project deliverables and lead post-mortems to ascertain key learnings for the future. Show less
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Director of Marketing for Consumer Products (Randstad Senior Executive Consultant)
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Mar 2017 - Jun 2018
I worked with the department VP, Director, and Senior Managers for DC Comic franchises including DC TV, feature animated films, feature live action films, animated/stop-motion projects, and digital and social media programs. Specific franchises included: Batman, Superman, Justice League, Wonder Woman, Teen Titans Go!, DC Super Her Girls, Shazam!, and Aquaman. * Managed vendor activations for strategic in-store and digital interactive programs designed to increase sales and awareness for top manufacturers and retailers; * Provided creative ideas for 2019 and 2020 strategic plans for marketing consumer products (fashion, home, toys) for placement and sales with key retailers including Walmart, Toys R Us, and Amazon; * Designed and executed cross-promotional partnerships and digital experiences specifically for dedicated franchise websites, YouTube, Facebook, Snapchat, and Instagram for key manufacturers including FUNKO, Mattel, and Lego. Show less
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BSIDE Agency
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Entertainment Providers
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Marketing Manager
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Aug 2016 - Mar 2017
BSIDE Agency is a service provider connecting African American and multicultural influencers to brands and advertisers for branded entertainment opportunities and social media campaigns. In my role as Creative Director, I was responsible for developing strategy, producing, and executing branded YouTube content and short-form entertainment for beauty, retail, and lifestyle clients including Sony Pictures, Sephora, Candy People USA, Disney/Marvel, KRSHairGroup, and more. I also consulted with influencers of color on enhancing their social media footprint. Show less
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Maker Studios Inc
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United States
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Entertainment Providers
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1 - 100 Employee
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Manager, Brand Entertainment & Integration
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Feb 2015 - Jul 2016
Maker Studios is the world’s largest network of short-form online video—bringing together a diverse community of YouTube creators, established talent across mediums and global franchises as part of The Walt Disney Company. In my role, I was the lead project manager for developing strategy, producing, and executing unique short form custom content for clients including Walt Disney World Disney Parks, JCPenney, NVIDIA, Universal Pictures, Loot Crate, Hasbro/BackFlip Studios, and more. Maker Studios is the world’s largest network of short-form online video—bringing together a diverse community of YouTube creators, established talent across mediums and global franchises as part of The Walt Disney Company. In my role, I was the lead project manager for developing strategy, producing, and executing unique short form custom content for clients including Walt Disney World Disney Parks, JCPenney, NVIDIA, Universal Pictures, Loot Crate, Hasbro/BackFlip Studios, and more.
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Education
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1999 - 2002
University of Southern California - Marshall School of Business
Master of Business Administration (MBA) -
1998 - 2002
USC Gould School of Law
JD, Law -
1994 - 1998
Cornell University
BS, Industrial & Labor Relations -
1988 - 1994
Harvard-Westlake School
High School, Middle School and High School
Community
