Abby R.
Social Media Manager at Wilderness Agency- Claim this Profile
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Bio
Ben Ross
Abby was a hardworking and dedicated member of our team during her internship. Able to learn independently, work within a team and take on board feedback to further improve on her skill sets and broaden her knowledge. Whilst completing her internship at Go Dine Digital, Abby was able to build and expand on her digital marketing skills with a number of clients. Being able to be given tasks, provide feedback, further options and evidence any successes. With a fresh pair of eyes on clients work, she was able to bring to the table - new ideas, a different perspective to advertising campaigns and who is targeted, as well as design fresh ad imagery in line with clients branding.
Ben Ross
Abby was a hardworking and dedicated member of our team during her internship. Able to learn independently, work within a team and take on board feedback to further improve on her skill sets and broaden her knowledge. Whilst completing her internship at Go Dine Digital, Abby was able to build and expand on her digital marketing skills with a number of clients. Being able to be given tasks, provide feedback, further options and evidence any successes. With a fresh pair of eyes on clients work, she was able to bring to the table - new ideas, a different perspective to advertising campaigns and who is targeted, as well as design fresh ad imagery in line with clients branding.
Ben Ross
Abby was a hardworking and dedicated member of our team during her internship. Able to learn independently, work within a team and take on board feedback to further improve on her skill sets and broaden her knowledge. Whilst completing her internship at Go Dine Digital, Abby was able to build and expand on her digital marketing skills with a number of clients. Being able to be given tasks, provide feedback, further options and evidence any successes. With a fresh pair of eyes on clients work, she was able to bring to the table - new ideas, a different perspective to advertising campaigns and who is targeted, as well as design fresh ad imagery in line with clients branding.
Ben Ross
Abby was a hardworking and dedicated member of our team during her internship. Able to learn independently, work within a team and take on board feedback to further improve on her skill sets and broaden her knowledge. Whilst completing her internship at Go Dine Digital, Abby was able to build and expand on her digital marketing skills with a number of clients. Being able to be given tasks, provide feedback, further options and evidence any successes. With a fresh pair of eyes on clients work, she was able to bring to the table - new ideas, a different perspective to advertising campaigns and who is targeted, as well as design fresh ad imagery in line with clients branding.
Credentials
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Meta Certified Creative Strategy Professional
MetaJun, 2023- Sep, 2024
Experience
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Wilderness Agency
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Advertising Services
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1 - 100 Employee
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Social Media Manager
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Sep 2022 - Present
Including part-time secondment in the Disney+ EMEA team. Including part-time secondment in the Disney+ EMEA team.
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Makalu
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Serbia
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IT Services and IT Consulting
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1 - 100 Employee
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Social Media Manager
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Apr 2022 - Sep 2022
• Account management across a key account, working closely with Account and Client Services Director to deliver strategic and successful marketing campaigns across several channels - from social media through to on-trade POS and TV. • Leading client-facing meetings and presenting creative confidently and with strategic insight. Also briefing graphic designers and creatives on execution of successful campaigns, keeping client objectives in mind. Ensuring all key client and campaign objectives are met and exceeded – with all projects running efficiently, aligning to timelines and maintaining high quality.• Social media management from content ideas through to scheduling, both organic and paid. Highly competent with Facebook Ads Manager / Twitter Ads Manager and their nuances. • Working across huge client partnerships to maximise ROI across social: namely working on a key on-going partner of Love Island.• Trusted with influencer campaigns - from initial research through to completion. Supporting business pitches and producing presentations.• Understanding and reporting on key social media metrics and putting this at the forefront of future strategy. • Involved in every step of the social content and influencer process - creative thought, contract negotiation, agent discussion, contract writing, attending shoots, raising invoices and scheduling and producing social media content, reporting on ROI and KPI wins.• Constantly developing in-house reactive content processes and sharing knowledge that can optimise campaigns and bring fresh thought to the wider team. Proactive research into client competitors and social platform changes and developments that can be integrated into strategy. • Raising invoices against out costs and agency profit through FreeAgent, taking park in weekly finance and production meetings. Travelling to visit clients and external stakeholders in a punctual and professional manner.• Community management among client social channels. Show less
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Social Media Content Executive
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Apr 2021 - Apr 2022
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Walls and Floors
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United Kingdom
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Retail
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1 - 100 Employee
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Content and Email Marketing Coordinator
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Aug 2020 - Apr 2021
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ClockedIn Limited
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United Kingdom
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Software Development
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1 - 100 Employee
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Digital Marketing / Sales Assistant
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May 2020 - Aug 2020
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Education
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2020 - 2022
University of Aberdeen
PGCert, Digital Marketing Leadership -
2017 - 2020
Nottingham Trent University
Bachelor of Arts - BA, English -
2015 - 2017
Brooke Weston Academy
A-Level, BBC -
2010 - 2015
Corby Business Academy
GCSE, Various
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