Abby Cox
Marketing Automation Exec at Destination Great Lake Taupo- Claim this Profile
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Bio
LinkedIn User
Abby has been an incredible and frankly indispensable asset to the Love Taupō marketing team. She has picked up on systems and processes so quickly, and is constantly impressing us with her attention to detail and eagerness to learn. Not only is she constantly impressing us with her creative thinking, productivity, and unwavering positivity, but she also works extremely well under pressure. Often taking on large-scale campaigns as the sole marketing coordinator, and fulfilling responsibilities outside the scope of her role. Abby has spent the last year honing her marketing skills, attributing to her improved experience in (but not limited to): Hubspot training and workflows SEO and digital marketing Working directly with clients and operators Content writing Social media management No matter what tasks are thrown in Abby's direction she always approaches them with an open mind, great attitude, and infectious excitement. I can whole-heartedly recommend Abby as a skilled and helpful employee, but also as a friendly, bubbly personality that any office would be lucky to have as part of their team.
Valerie Wilton
I’ve never had the pleasure of managing someone who not only takes direction, but is not afraid to challenge your thinking to get the right outcomes. In the twelve months I managed Abby, I saw her flourish into an incredibly capable and passionate content & digital marketing specialist who always put her audience at the core of her approach. She is continuously learning and looking for opportunities to upskill – this includes having the discipline to train herself (and become certified) in marketing automation using Hubspot. Abby has a passion for life which comes through in her storytelling, has high attention to detail, and a strong drive to succeed – there are too many times to count where she would use her initiative to go above and beyond in her role. (And was often already a couple of steps ahead of me!) On a personal note, her humanity and infectious upbeat personality makes her an asset to any team. I would hire her again in a heartbeat, and I know that she will be successful throughout her career.
LinkedIn User
Abby has been an incredible and frankly indispensable asset to the Love Taupō marketing team. She has picked up on systems and processes so quickly, and is constantly impressing us with her attention to detail and eagerness to learn. Not only is she constantly impressing us with her creative thinking, productivity, and unwavering positivity, but she also works extremely well under pressure. Often taking on large-scale campaigns as the sole marketing coordinator, and fulfilling responsibilities outside the scope of her role. Abby has spent the last year honing her marketing skills, attributing to her improved experience in (but not limited to): Hubspot training and workflows SEO and digital marketing Working directly with clients and operators Content writing Social media management No matter what tasks are thrown in Abby's direction she always approaches them with an open mind, great attitude, and infectious excitement. I can whole-heartedly recommend Abby as a skilled and helpful employee, but also as a friendly, bubbly personality that any office would be lucky to have as part of their team.
Valerie Wilton
I’ve never had the pleasure of managing someone who not only takes direction, but is not afraid to challenge your thinking to get the right outcomes. In the twelve months I managed Abby, I saw her flourish into an incredibly capable and passionate content & digital marketing specialist who always put her audience at the core of her approach. She is continuously learning and looking for opportunities to upskill – this includes having the discipline to train herself (and become certified) in marketing automation using Hubspot. Abby has a passion for life which comes through in her storytelling, has high attention to detail, and a strong drive to succeed – there are too many times to count where she would use her initiative to go above and beyond in her role. (And was often already a couple of steps ahead of me!) On a personal note, her humanity and infectious upbeat personality makes her an asset to any team. I would hire her again in a heartbeat, and I know that she will be successful throughout her career.
LinkedIn User
Abby has been an incredible and frankly indispensable asset to the Love Taupō marketing team. She has picked up on systems and processes so quickly, and is constantly impressing us with her attention to detail and eagerness to learn. Not only is she constantly impressing us with her creative thinking, productivity, and unwavering positivity, but she also works extremely well under pressure. Often taking on large-scale campaigns as the sole marketing coordinator, and fulfilling responsibilities outside the scope of her role. Abby has spent the last year honing her marketing skills, attributing to her improved experience in (but not limited to): Hubspot training and workflows SEO and digital marketing Working directly with clients and operators Content writing Social media management No matter what tasks are thrown in Abby's direction she always approaches them with an open mind, great attitude, and infectious excitement. I can whole-heartedly recommend Abby as a skilled and helpful employee, but also as a friendly, bubbly personality that any office would be lucky to have as part of their team.
Valerie Wilton
I’ve never had the pleasure of managing someone who not only takes direction, but is not afraid to challenge your thinking to get the right outcomes. In the twelve months I managed Abby, I saw her flourish into an incredibly capable and passionate content & digital marketing specialist who always put her audience at the core of her approach. She is continuously learning and looking for opportunities to upskill – this includes having the discipline to train herself (and become certified) in marketing automation using Hubspot. Abby has a passion for life which comes through in her storytelling, has high attention to detail, and a strong drive to succeed – there are too many times to count where she would use her initiative to go above and beyond in her role. (And was often already a couple of steps ahead of me!) On a personal note, her humanity and infectious upbeat personality makes her an asset to any team. I would hire her again in a heartbeat, and I know that she will be successful throughout her career.
LinkedIn User
Abby has been an incredible and frankly indispensable asset to the Love Taupō marketing team. She has picked up on systems and processes so quickly, and is constantly impressing us with her attention to detail and eagerness to learn. Not only is she constantly impressing us with her creative thinking, productivity, and unwavering positivity, but she also works extremely well under pressure. Often taking on large-scale campaigns as the sole marketing coordinator, and fulfilling responsibilities outside the scope of her role. Abby has spent the last year honing her marketing skills, attributing to her improved experience in (but not limited to): Hubspot training and workflows SEO and digital marketing Working directly with clients and operators Content writing Social media management No matter what tasks are thrown in Abby's direction she always approaches them with an open mind, great attitude, and infectious excitement. I can whole-heartedly recommend Abby as a skilled and helpful employee, but also as a friendly, bubbly personality that any office would be lucky to have as part of their team.
Valerie Wilton
I’ve never had the pleasure of managing someone who not only takes direction, but is not afraid to challenge your thinking to get the right outcomes. In the twelve months I managed Abby, I saw her flourish into an incredibly capable and passionate content & digital marketing specialist who always put her audience at the core of her approach. She is continuously learning and looking for opportunities to upskill – this includes having the discipline to train herself (and become certified) in marketing automation using Hubspot. Abby has a passion for life which comes through in her storytelling, has high attention to detail, and a strong drive to succeed – there are too many times to count where she would use her initiative to go above and beyond in her role. (And was often already a couple of steps ahead of me!) On a personal note, her humanity and infectious upbeat personality makes her an asset to any team. I would hire her again in a heartbeat, and I know that she will be successful throughout her career.
Credentials
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HubSpot Marketing Software
HubSpot AcademyDec, 2022- Oct, 2024 -
Content Marketing Foundations
LinkedInJul, 2021- Oct, 2024 -
Digital Marketing Foundations
LinkedInJul, 2021- Oct, 2024 -
Email Marketing
HubSpot AcademyJan, 2023- Oct, 2024 -
Social Media Marketing
HubSpot AcademyOct, 2022- Oct, 2024 -
Content Marketing
HubSpot AcademyJul, 2022- Oct, 2024 -
Contextual Marketing
HubSpot AcademyMar, 2023- Oct, 2024
Experience
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Destination Great Lake Taupo
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Taupo, Waikato, New Zealand
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Marketing Automation Exec
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Jul 2021 - Present
Marketing Automation Exec leads engaging content creation, manages social media channels, drives nurture programmes and marketing automation, analyzes digital data, and drives effective digital marketing initiatives. Copywrites, create, and design over 40 plus blogs for niche persona groups. Promoted from Digital Content Coordinator, manages social media channels and email marketing for a database of over 40k contacts, to acquire and nurture visitors. Selected Achievements & Responsibilities Include: * Direct all aspects of content curation and management of the content & editorial calendar for Lovetaupo.com, including copywriting, editing, designing and uploading content to the website * Oversee social media channels, generating, editing, publishing and producing video & static content (organic and paid) to grow audience, increase engagement rates like saves and shares, and exceed those KPIs * Manage and sourced specialist contract writers, leading content to align with brand voice & long-term content strategy, adding 16 new website stories for the website, socials and emails in 2023 * Devised the social & email automation journeys for new subscribers, idealizing content themes, value opt-ins for long-term acquisition and wireframing the landing pages, pop-up forms and paid social. * Built marketing automation workflows to nurture leads, automate email campaigns, and personalize user experiences, including setting up triggers, actions, and nurturing sequences to guide users. * Formulated reports, utilizing AI to analyze data such as click-through rates, open rates, and engagement rate to drive content marketing strategy resulting in an increase in conversion rates. * A/B testing of emails and workflows to identify most effective approaches and optimize conversion. * Led the planning & execution of the annual campaign photoshoot, managing suppliers, operators, talent & team members & producing 40 campaign images, and social media and video footage. Show less
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BetterWorldCopy
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Remote
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Freelance Copywriter
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Feb 2020 - Jul 2021
As a copywriter, I specialize in inbound marketing and digital communications for nonprofits and sustainable businesses. I developed engaging content strategies while managing editorial and social media calendars for multiple simultaneous clients. I wrote blogs, social media, email campaigns, and website copy to help organizations elevate their brand voice and make their impact on the world greater. Selected Achievements Include: *Devised and implemented a marketing plan to promote a major virtual event including writing the primary copy to advertise the online event *Boosted audience engagement and click-through-rate for a client through monthly e-newsletters *Created lead generation for a client through designing graphics and copy on a downloadable opt-in PDF *Optimized social media copy and graphics for each platform: Facebook, Instagram, Twitter, LinkedIn using Coschedule, Asana, and Canva as tools *Wrote blogs and promotional social media to continually funnel audience to client website Show less
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Huka Lodge
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Taupo, Waikato, New Zealand
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Chef de Range
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Nov 2018 - Feb 2021
Huka Lodge is ranked one of the best luxury lodges in New Zealand. The commitment of the staff is above all to create memorable experiences near one of New Zealand’s most beautiful surroundings on the Waikato River. Selected Responsibilities Include: *Supervised a team to provide the best service and trained new staff to meet company standards *Anticipated guests needs/requests to provide quality customer service in a high, dynamic level of hospitality *Orchestrated culinary experiences for over 40 guests daily with restaurant staff and chefs Show less
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Center for Transforming Lives
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Fort Worth, Texas
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Volunteer & Community Relations Coordinator
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Dec 2016 - Dec 2017
I was promoted to this position from a volunteer with this incredible non-profit which offers women and their families childcare, housing, and financial education. I served as a communications ambassador and built relationships with individuals, groups, corporations to raise awareness of and community participation in the work of the organization. Selected Achievements Include: *Managed social media calendar daily to increase donor engagement and awareness online *Launched a volunteer onboarding and training process with multiple departments and volunteer positions *Coordinated with the development team to host an annual fundraiser for over 500 guests, resulting in thousands of dollars donated and multi-year sponsors gained *Corresponded in person and online daily with volunteers and prospective donors through organization voice Show less
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Mano a Mano International
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Cochabamba, Bolivia
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Field Intern
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May 2014 - Dec 2014
Mano a Mano is an international nonprofit that builds community projects such as schools, clinics, and transportation infrastructures in rural communities of Bolivia. I interned in Saint Paul, Minnesota, and in the field in Bolivia while I studied abroad. I assisted in volunteer and collaboration projects with donors, organized the warehouse in Saint Paul, translated research for the organization, organized data collection, worked at the Center for Ecological Agriculture in Cochabamba, researched and presented on the impact of agricultural education in communities near Cochabamba. Selected Achievements Include: *Served as the go-to intern in collaborative funding and volunteer projects with donors such as Medtronic in Minnesota *Interviewed and surveyed community members in the field on the effectiveness of transportation, health, and infrastructure in Bolivia *Advocated on better practices through a report on sustainability and impacts of agricultural education in Cochabamba Show less
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Education
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2012 - 2016
Macalester College
Bachelor of Arts - BA, International/Global Studies & Political Science -
2015 - 2015
School for International Training
Multiculturalism, Globalization, & Social Change
Community
