Abby Moffitt

Founder at Bright Ideas Only
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Contact Information
Location
Charleston

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Experience

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Founder
      • Jan 2021 - Present

      Charleston, South Carolina Metropolitan Area Bright Ideas Only is a hybrid creative agency fusing a decade in entertainment marketing, with a full-service design studio, specializing in VIP programs, merchandise and branding. Widely known for original, clever & budget-friendly ideas, BIO clients range from superstar music talent and national non-profits to major league sports teams and comedians. CLIENTS WE CAN’T BELIEVE WE WON: Oprah Dolly Parton Star Wars Park Opening Phil Collins HOW WE’VE IMPRESSED OUR… Show more Bright Ideas Only is a hybrid creative agency fusing a decade in entertainment marketing, with a full-service design studio, specializing in VIP programs, merchandise and branding. Widely known for original, clever & budget-friendly ideas, BIO clients range from superstar music talent and national non-profits to major league sports teams and comedians. CLIENTS WE CAN’T BELIEVE WE WON: Oprah Dolly Parton Star Wars Park Opening Phil Collins HOW WE’VE IMPRESSED OUR PARENTS: Guns ‘N Roses Paul McCartney Jimmy Buffett Bob Dylan EVENTS WE’VE BEEN WOWED BY: ACE Universe Disney Jr. Live WW (formerly Weight Watchers) Stagecoach Music Festival Show less

    • Entertainment
    • 1 - 100 Employee
    • Founding Member
      • Apr 2021 - Present

      Writing and contributing insights about fan engagement and experiences for Rolling Stone Culture Council, an invitation-only community for tastemakers and innovators in the world of entertainment, fashion and hospitality.

    • Graphic Designer
      • Jan 2006 - Present

      anywhere My freelance career has included work for Condé Nast, TEDx, Roper St. Francis, Yale University, College of Charleston, various entertainment and hospitality companies, charities, and a variety of professional firms. Recent highlight includes all design & art direction for Love Inc's first print magazine available nation wide in retailers the likes of Barnes & Noble, Publix, Harris Teeter, Walmart, etc. Capabilities (aka What I Like To Do): • Branding/Rebranding: I love… Show more My freelance career has included work for Condé Nast, TEDx, Roper St. Francis, Yale University, College of Charleston, various entertainment and hospitality companies, charities, and a variety of professional firms. Recent highlight includes all design & art direction for Love Inc's first print magazine available nation wide in retailers the likes of Barnes & Noble, Publix, Harris Teeter, Walmart, etc. Capabilities (aka What I Like To Do): • Branding/Rebranding: I love working with small, creative businesses & individuals on their personal brand. • Consulting & Creative Collabs • Design & Concepting for Physical Spaces ie. Pop-Up Shops, VIP lounges, etc. • Packaging & Merch Design • Print Work: Books & Magazines are my happy place. • Squarespace Websites Show less

    • Co-Founder
      • Jan 2017 - Present

      Durham, NC Struggling with a mental illness is hard. The Well-Being Project was created because loving someone with a mental illness can sometimes feel harder. The Project's resources are inspired by this real, messy life and are intended to support anyone loving someone with a mental illness.

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Creative Director & Partner
      • Feb 2011 - Oct 2020

      Greater New York City Area The Superfan Company (from the team that brought you ZinePak) is a collective of pop-culture enthusiasts creating marketing-driven merchandise, packaging, and live event strategies that engage Superfans. In nine years, our team has helped the world’s top entertainers and brands reach millions of fans. We've worked with entertainment properties across all genres and ages, from Frozen to Orange Is The New Black, to create programs and products that help drive revenue. As the… Show more The Superfan Company (from the team that brought you ZinePak) is a collective of pop-culture enthusiasts creating marketing-driven merchandise, packaging, and live event strategies that engage Superfans. In nine years, our team has helped the world’s top entertainers and brands reach millions of fans. We've worked with entertainment properties across all genres and ages, from Frozen to Orange Is The New Black, to create programs and products that help drive revenue. As the Creative Director (and designer), I have helped brands like American Express, Unilever, MillerCoors, and Amazon, along with musicians from all walks, World Series-winning baseball teams, and New York Times bestselling authors with a hands-on creative approach. Show less

    • United States
    • Media Production
    • 700 & Above Employee
    • Senior Promotion Designer, Brides Magazine
      • Oct 2010 - Apr 2011

      design and execution of publishing side collateral including sales tools, mailers, brochures, media kits, invitations, event signage, pop up shop, logos, packaging, posters, and ideation and design of advertorials and in-book promotional pages.

    • Promotion Designer, BRIDES Magazine
      • Sep 2008 - Oct 2010

      Design and execution of all publishing side collateral including sales tools, mailers, brochures, media kits, invitations, event signage, logos, packaging, posters, and ideation and design of all advertorials and in-book promotional pages.

    • United States
    • Architecture and Planning
    • 700 & Above Employee
    • Environmental Designer
      • Sep 2006 - Sep 2008

      Environmental design and creative direction for the physical spaces of national and worldwide clients: Adidas group, Fidelity Investment Centers, Gensler Boston, Wagamama restaurants, Webster Bank, etc. Work included way-finding plans, signage design, creative workspace graphics and conceptual design.

Education

  • University of North Carolina at Chapel Hill
    BA, Journalism, Advertising
    1999 - 2003
  • Miami Ad School Atlanta @ Portfolio Center
    Certificate, Design & Art Direction
    2003 - 2005
  • UNC School of Media and Journalism
    Bachelor’s Degree, Journalism and Mass Communication
    1999 - 2003

Community

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