Abby McBeth (She/Her)
SOCIAL MEDIA MANAGER at Eames Institute- Claim this Profile
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Topline Score
Bio
Ben Klau
Abby is one of those rare individuals who contributes as much to a company's culture as she does to its work product. I actually offered Abby a job right in the middle of her interview because I was won over by her curiosity, can-do spirit and eagerness to get down to work. Abby proved my hasty decision to be the right one -- during her time at Mortar she took on myriad assignments, from new business administrator to account coordinator with keen interest and aplomb. She especially excelled at building relationships with customers and colleagues alike, and could be counted on to put in the hours to make sure the work got done. We still miss Abby here at Mortar and recommend her as a strong contributor to any organization.
Nardus Oelofse
Abby has a wonderful way of dealing with problems and clients. I would recommend her for any role that suits her qualifications and experience in this regard.
Ben Klau
Abby is one of those rare individuals who contributes as much to a company's culture as she does to its work product. I actually offered Abby a job right in the middle of her interview because I was won over by her curiosity, can-do spirit and eagerness to get down to work. Abby proved my hasty decision to be the right one -- during her time at Mortar she took on myriad assignments, from new business administrator to account coordinator with keen interest and aplomb. She especially excelled at building relationships with customers and colleagues alike, and could be counted on to put in the hours to make sure the work got done. We still miss Abby here at Mortar and recommend her as a strong contributor to any organization.
Nardus Oelofse
Abby has a wonderful way of dealing with problems and clients. I would recommend her for any role that suits her qualifications and experience in this regard.
Ben Klau
Abby is one of those rare individuals who contributes as much to a company's culture as she does to its work product. I actually offered Abby a job right in the middle of her interview because I was won over by her curiosity, can-do spirit and eagerness to get down to work. Abby proved my hasty decision to be the right one -- during her time at Mortar she took on myriad assignments, from new business administrator to account coordinator with keen interest and aplomb. She especially excelled at building relationships with customers and colleagues alike, and could be counted on to put in the hours to make sure the work got done. We still miss Abby here at Mortar and recommend her as a strong contributor to any organization.
Nardus Oelofse
Abby has a wonderful way of dealing with problems and clients. I would recommend her for any role that suits her qualifications and experience in this regard.
Ben Klau
Abby is one of those rare individuals who contributes as much to a company's culture as she does to its work product. I actually offered Abby a job right in the middle of her interview because I was won over by her curiosity, can-do spirit and eagerness to get down to work. Abby proved my hasty decision to be the right one -- during her time at Mortar she took on myriad assignments, from new business administrator to account coordinator with keen interest and aplomb. She especially excelled at building relationships with customers and colleagues alike, and could be counted on to put in the hours to make sure the work got done. We still miss Abby here at Mortar and recommend her as a strong contributor to any organization.
Nardus Oelofse
Abby has a wonderful way of dealing with problems and clients. I would recommend her for any role that suits her qualifications and experience in this regard.
Experience
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Eames Institute
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United States
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Design
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1 - 100 Employee
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SOCIAL MEDIA MANAGER
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Sep 2022 - Present
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FREELANCE ASSOCIATE CREATIVE DIRECTOR // COPYWRITER
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Apr 2021 - Present
Previous clients include: Logitech, HubSpot, and Little Passports Previous clients include: Logitech, HubSpot, and Little Passports
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Pandora
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United States
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Software Development
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700 & Above Employee
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ASSOCIATE CREATIVE DIRECTOR (COPY) // CREATIVE STRATEGY
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May 2020 - Apr 2021
Lead a team of writers and shape, maintain, and grow the Pandora voice.Concept, write, and produce listener experiences big and small –– including brand campaigns, virtual events, sponsored programs, CRM, DR, and evergreen media.
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COPYWRITER // CREATIVE STRATEGY
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Apr 2018 - Apr 2020
Concept, produce, and execute engaging creative content for the Pandora brand on social, DR, CRM, and paid channels. Pitch and create custom on-platform content for strategic media partners in Automotive, CPG, Electronics, QSR, and Financial Services sectors. Evolve and maintain a consistent voice and tone while adapting for channel best practices.
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Pottery Barn Kids
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United States
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Retail
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200 - 300 Employee
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COPYWRITER
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Oct 2017 - May 2018
Responsible for crafting and proofreading all catalog and corresponding website editorial copy across the Pottery Barn Kids brand. Proof and edit freelance writers' content. Responsible for crafting and proofreading all catalog and corresponding website editorial copy across the Pottery Barn Kids brand. Proof and edit freelance writers' content.
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FCB Global
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United States
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Advertising Services
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700 & Above Employee
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JR. COPYWRITER
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Mar 2016 - Oct 2017
Clients: Ghirardelli, Eli Lilly, Clorox, Levi'sConcept, write and produce 360 campaigns and content for global industry leaders.
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ACCOUNT EXECUTIVE
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Sep 2015 - Feb 2016
Client: Electronic Arts Responsible for day-to-day client relationship, campaign development and project management for EA's PC gaming subscription, Origin Access.
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ASSISTANT ACCOUNT EXECUTIVE
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Jun 2014 - Sep 2015
Client: Electronic Arts- Day-to-day client/team support across EA's largest non-sports titles: Dragon Age Inquisition (Game of the Year 2014), The Sims 4, Battlefield Hardline, EA Access & Origin Access- Project management for digitally-focused deliverables including programmatic video and custom rich media.- Delivery of creative assets to cross-functional partners and global territories.Client: Levi's- Day-to-day client and team support across Levi's Women's/Men's product range.- Project management for global broadcast, OOH, digital and print assets. Show less
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Mortar
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San Francisco Bay Area
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BUSINESS DEVELOPMENT COORDINATOR
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Oct 2012 - Jun 2014
Part New Business, part Account, my responsibilities included client-facing pitch coordination, lead development, and project management of internal agency resources for all New Business pitches and project-based accounts. Clients included: Leerink Partners, Informatica, Stanford Graduate School of Business, Robert Half Technology and Lucile Packard Children’s Hospital. Part New Business, part Account, my responsibilities included client-facing pitch coordination, lead development, and project management of internal agency resources for all New Business pitches and project-based accounts. Clients included: Leerink Partners, Informatica, Stanford Graduate School of Business, Robert Half Technology and Lucile Packard Children’s Hospital.
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Boom Media ltd
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Auckland
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ACCOUNT MANAGER
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Nov 2010 - Nov 2011
- Sales outreach - Graphic design - Project management - Administration - Social media management - Sales outreach - Graphic design - Project management - Administration - Social media management
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Education
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2009 - 2011
Auckland University of Technology
Bachelor of Business, Advertising and Design -
Takapuna Grammar
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