Abby Listerman
Account Supervisor, Digital at Curley Company- Claim this Profile
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English Native or bilingual proficiency
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Bio
Jeremy Martin
Abby and I worked together at the University of Cincinnati when she was a student employee who managed the social media strategy and execution for the university's marketing and communications office. She is one of the most affable and professional student employees that I've had the pleasure to work with. She is tirelessly creative, unapologetically authentic and an enthusiastic communicator; a tremendous asset to any team she is on. I'm lucky to have worked with Abby and hope to again cross professional paths with her.
Jeremy Martin
Abby and I worked together at the University of Cincinnati when she was a student employee who managed the social media strategy and execution for the university's marketing and communications office. She is one of the most affable and professional student employees that I've had the pleasure to work with. She is tirelessly creative, unapologetically authentic and an enthusiastic communicator; a tremendous asset to any team she is on. I'm lucky to have worked with Abby and hope to again cross professional paths with her.
Jeremy Martin
Abby and I worked together at the University of Cincinnati when she was a student employee who managed the social media strategy and execution for the university's marketing and communications office. She is one of the most affable and professional student employees that I've had the pleasure to work with. She is tirelessly creative, unapologetically authentic and an enthusiastic communicator; a tremendous asset to any team she is on. I'm lucky to have worked with Abby and hope to again cross professional paths with her.
Jeremy Martin
Abby and I worked together at the University of Cincinnati when she was a student employee who managed the social media strategy and execution for the university's marketing and communications office. She is one of the most affable and professional student employees that I've had the pleasure to work with. She is tirelessly creative, unapologetically authentic and an enthusiastic communicator; a tremendous asset to any team she is on. I'm lucky to have worked with Abby and hope to again cross professional paths with her.
Credentials
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Grow and Report on Your Advocate Base
Phone2Action Product & EngineeringMar, 2023- Nov, 2024 -
Introduction to Campaigns
Phone2Action Product & EngineeringMar, 2023- Nov, 2024 -
Diversity and Inclusion in Marketing: Inclusive Language for Marketers
LinkedInOct, 2021- Nov, 2024 -
Social Media Marketing Foundations
LinkedInJun, 2021- Nov, 2024 -
Unconscious Bias
LinkedInMay, 2021- Nov, 2024 -
Certified barre3 Instructor
barre3Oct, 2020- Nov, 2024 -
Leading Productive Meetings
LinkedInMar, 2020- Nov, 2024 -
Time Management Fundamentals
LinkedInMar, 2020- Nov, 2024 -
Excel 2019 Essential Training
LinkedInJan, 2020- Nov, 2024 -
Project Management Foundations: Communication
LinkedInJan, 2020- Nov, 2024 -
Public Relations Foundations
LinkedInMar, 2019- Nov, 2024 -
Apple Teacher
AppleJun, 2017- Nov, 2024 -
Safe Zone
University of Cincinnati LGBTQ CenterMay, 2014- Nov, 2024
Experience
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Curley Company
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Supervisor, Digital
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Jul 2022 - Present
Provide strategic guidance to clients by anticipating and addressing client needs and challenges. Plan anddevelop integrated digital programs that exceed client objectives on platforms including social media. Research, write, edit and present strategy, communications plans, POVs, Q&A's, proposals, digital and social content. Manage financials and hours, ensuring programs and projects are profitable.Continually optimize team processes to optimize efforts and deliver best work to client teams. Facilitate internal and external trainings to stay up to date on the ever changing digital media landscape and facilitate solution seeking discussions for clients. Manage and mentor two direct reports and co-lead bi-weekly junior staff working group as ongoing training program. Show less
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Senior Account Manager, Digital
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Jul 2021 - Jul 2022
Conceptualize and execute innovative and data driven campaigns to help clients establish and grow their digital media presence through community engagement, impactful storytelling, brand development and reputation management. Engage key audiences and drive policy outcomes by sharing the right messages on the right platforms through paid and organic, digital and social media campaigns.Collaborate with a wide variety of large and small vendors in the digital and policy space to activate unique paid digital campaigns for non-profit, public policy, advocacy and association clients. Show less
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barre3
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Wellness and Fitness Services
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300 - 400 Employee
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Instructor, Freelance Social Media Manager
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Sep 2020 - Present
Social Media Manager: - Plan, implement, manage and monitor studio's organic and paid social media strategy in order to increase brand awareness, influence engagement, improve Marketing efforts and increase memberships. - Collaborate to create engaging and inspiring studio wide marketing campaigns - Graphic design using Canva and curated user generated content - Increased post engagement by 57%, profile link clicks by 32% and impressions by 88% Instructor: - Curate and choreograph 60 minute fitness classes that help clients find balance and feel empowered. Show less
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Empower Media
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United States
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Advertising Services
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100 - 200 Employee
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Buying Operations Specialist
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Apr 2021 - Jul 2021
Through this departmental rebranding and a promotion, I created and implemented agency wide creative trafficking processes including digital, social, broadcast and out of home.
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Associate Creative Manager, Program Management
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Jul 2019 - Apr 2021
Managed all creative traffic for company's largest client and the associated licensees. Collaborated with internal teams at Empower to ensure creative assets are received and trafficked to the correct channels. Coordinated with client contacts to provide on going asset lists, receive and QA content and answer questions related to creative assets. Maintained asset flowcharts and promotional calendars in collaboration with Program Management team. Fostered daily effective communication with VPs of Marketing, graphic designers, digital marketing and communication specialists on the client teams. Show less
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Social Blue
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Netherlands
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Advertising Services
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1 - 100 Employee
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Marketing Specialist
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Jun 2018 - May 2019
Created and managed Facebook and Instagram lead generation campaigns for Non-Profit and NGO clients. Analyzed campaigns to efficiently monetize and innovate to create best performing campaigns over target margins. Organized campaign from start to finish in conjunction with sales, campaign management, developers, designers and the rest of the marketing team. Proactively identified threats and opportunities within each campaign to deliver results. Chosen by team lead and CMO to supervise team intern. This included participating in resume and cover letter vetting, interview processes, hiring as well as day to day supervision and goal setting. Social Blue is now Leads.io Show less
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University of Amsterdam
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Netherlands
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Research Services
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700 & Above Employee
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Masters Student
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Aug 2017 - Jul 2018
Masters of Arts in New Media and Digital Culture Thesis: The synthesis of social movements online featuring a case study on the #bodypositive movement on Instagram Masters of Arts in New Media and Digital Culture Thesis: The synthesis of social movements online featuring a case study on the #bodypositive movement on Instagram
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University of Cincinnati
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United States
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Higher Education
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700 & Above Employee
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University Communications Community Manager
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Jun 2015 - May 2017
Monitored University of Cincinnati official Twitter (60,000 followers), Instagram (25,000+ followers), and Facebook (55,000 followers) accounts. Created content, corresponded with followers, and shared information via the various social media networks to maintain connection between University departments, services, faculty, past, present and future students and the community. Collaborated with branding and communication staff to plan events such as Social Media Week and to create short and long term plans for University digital presence. Show less
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Interpersonal Communications Teaching Assistant
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Aug 2016 - Dec 2016
Selected by Professor Steven Fuller as stellar student from previous semester. Motivated, encouraged and supported 72 students. Assisted with classroom instruction, assignment grading and keeping attendance. Acted as mentor to students earlier in same academic program.
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International Programs Student Worker
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Aug 2014 - Apr 2016
Compile, write, edit and distribute weekly newsletter over a Listserv reaching over 14,000 students and faculty. Conceptualize and organize new marketing ventures for the university’s study abroad program through research, corresponding and communicating with the rest of campus and my supervisor. Run the Twitter, Facebook and Instagram accounts for the office and launched social media initiatives as promotional tools.
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International Programs Orientation Outreach Intern
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Apr 2015 - Aug 2015
Present daily study abroad presentation to the parents of the over 6,000 students attending new student orientation at the University of Cincinnati throughout the summer. Coordinate and train student volunteers for outreach table during orientation. Create handouts, displays and presentations for student volunteers and Student Orientation Leader training and general office study abroad outreach use.
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Student Orientation Leader
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Apr 2014 - Aug 2014
Engaged in extensive five week training process that included lectures from prominent leaders on campus, team building activities, and training in public speaking and damage control. Prepared, organized, and presented orientation activities, materials and programs. Collaborated with team of 30 Student Orientation Leaders to provide top customer service to over 4,500 students and over 7,000 parents and guardians.
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Student Leader and Founder
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Aug 2015 - Apr 2017
Recruited by University staff member to create program to help the 3,500 international students adjust to life at the University of Cincinnati. Encouraged and guided group of 40+ students to form and uphold a daily help desk and to initiate planning their own events. Researched and created content for social media pages and groups. "Abby is an exceptionally connected student on campus. She used her connections to spread the word about the importance of the IPALs program and helped it to get the attention it deserves. Without her creativity and connections, this program would be just another social organization on campus. I am thankful for her volunteerism and grateful for her creativity and drive." -Nicole Jenkins, UC International Services Program Manager Show less
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St. Charles Community
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Covington, Kentucky
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Receptionist
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Aug 2011 - Aug 2013
Greeted and answered phone calls from an average of 20 doctors, residents, and visitors per hour. Implemented crisis management strategies and privacy regulations while maintaining a positive environment for residents and co-workers. Personally trained 4 new employees on procedures of center including clerical skills, laws and policies, crisis management and other tasks required of position Greeted and answered phone calls from an average of 20 doctors, residents, and visitors per hour. Implemented crisis management strategies and privacy regulations while maintaining a positive environment for residents and co-workers. Personally trained 4 new employees on procedures of center including clerical skills, laws and policies, crisis management and other tasks required of position
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Education
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University of Amsterdam
Master of Arts - MA, New Media and Digital Culture -
University of Cincinnati
Bachelor’s Degree, Communication -
SciencesCom - Audencia Group
Master’s Degree, Communication and Media Studies -
National University of Ireland, Galway
Children's Media -
Notre Dame Academy
High School
Community
