Senior SEO Manager

• Mar 2022 - Present

• Work with clients across industries to create and implement data-driven content strategies. • Conduct competitive keyword analyses to assess the competitive search landscape. • Create content calendars and content briefs based on keyword and competitive research. • Edit clients' blogs for grammar, structure, accuracy, and SEO best practices. • Analyze CRO using heatmaps and Analytics to identify opportunities for testing. • Create mockups and wireframes for web designers based on SEO best practices and CRO analyses. • Conduct competitive backlink audits, internal linking audits, content audits, local citation audits, and more. • Optimize Google Business Profiles. • Report on content performance using Data/Looker Studio dashboards.

Freelance Writer

• Jun 2016 - Present

• Develop web content strategies for clients to effectively transform their websites. • Write short- and long-form content for blogs, about us pages, etc. following SEO best practices. Services: • Custom web content development (e.g. homepage content, ad copy, landing pages, etc.) • Existing content optimization • Content audits • Content strategy development • Copyediting and proofreading • Develop web content strategies for clients to effectively transform their websites. • Write short- and long-form content for blogs, about us pages, etc. following SEO best practices. Services: • Custom web content development (e.g. homepage content, ad copy, landing pages, etc.) • Existing content optimization • Content audits • Content strategy development • Copyediting and proofreading

Content Marketing Manager

• Oct 2020 - Feb 2022

• Developed the majority of new copy for total content overhaul and two redesigns, including landing pages, ads, web content, direct mail, and more. • Conducted a content audit to refresh outdated blogs, optimize all content for SEO best practices, and flag technical issues. • Copyedited majority of copy and web content before publishing. • Reduced CPC for "summer camp" by ~$4 by optimizing web pages for keywords/relevancy. • Acted as point person for SEO agency. • Developed the majority of new copy for total content overhaul and two redesigns, including landing pages, ads, web content, direct mail, and more. • Conducted a content audit to refresh outdated blogs, optimize all content for SEO best practices, and flag technical issues. • Copyedited majority of copy and web content before publishing. • Reduced CPC for "summer camp" by ~$4 by optimizing web pages for keywords/relevancy. • Acted as point person for SEO agency.

Content Strategist

• Jan 2020 - Oct 2020

• Conducted an ongoing audit of the content set for UX and SEO and optimize content across the site — over 600 pages of content were improved and updated. Prior to the onset of the content audit, an average of 58% of users filled out our registration completely. In just four months’ time, we saw 65%+ of users completing the form each day, sometimes as high as 80%.• Developed core strategy statement and oversaw the development of a brand style guide, submission guidelines, and other marketing materials to streamline editorial processes.• Led weekly team meetings to continuously collaborate on building an integrated content plan.• Wrote, edited, and curated content that answers user questions, informs, and solves problems across each audience segment, effectively increasing daily visitors by 15.19% and organic acquisition by 5.90%.

SEO Copywriter

• Oct 2018 - Dec 2019

• Developed long- and short-form web content for ~40 higher education clients, including program pages, blogs, and landing pages with consistently quick turnaround times.• Led SEO client calls to update on progress, explain best practices, and answer client questions.• Developed ad copy for web personalization (in-line, pop-up modules, etc.) that regularly saw upwards of a 4.17% views/conversions ratio.• Improved keyword rankings up to +89 spots, improving organic presence on pages one and twoof the SERP.• Stood in for the Director of SEO for three months, taking over all SEO content editing and landing page development, streamlined several processes, and improved team collaboration.

Property-wide Community Animal Welfare Specialist

• May 2018 - Oct 2018

Community Animal Welfare Specialist

• Oct 2017 - May 2018

Marketing Assistant

• Feb 2015 - Jun 2016

• Developed and edited content for the firm’s website, blog, and social media accounts. • Managed Google My Business property and monitored and organized web inquiries. • Developed and edited content for the firm’s website, blog, and social media accounts. • Managed Google My Business property and monitored and organized web inquiries.

Social Media Marketing Intern

• Feb 2015 - Apr 2015

• Utilized social media management tools such as Hootsuite to organize and schedule social media posts. • Contributed and edited content for the website's blog, including recipes, how-to's, and more. • Monitored site and social performance and created Google Analytics reports. • Utilized social media management tools such as Hootsuite to organize and schedule social media posts. • Contributed and edited content for the website's blog, including recipes, how-to's, and more. • Monitored site and social performance and created Google Analytics reports.