Account Director

• Jun 2022 - Present

Marketing Manager

• Feb 2018 - Present

• Supervise two marketing team positions, including the Digital Engagement Specialist and Graphic Designer • Manage multi-channel digital marketing campaigns, including integrated design of a variety of web, email, and social channel content • Manage the WRA WordPress website, including creating, auditing, and maintaining content, tracking visitor engagement, and ensuring best practices for SEO • Oversee processes to support database health and growth, including contact and account enrichment, data hygiene, data quality, data governance and compliance with data privacy regulations (such as CCPA, GDPR) • Create and manage a ladder of engagement across web, email and ad channels that integrates with an offline donor continuum • Work closely with the development team to develop and manage online fundraising strategies • Develop and evaluate strategies for online lead generation and cultivation, including various digital advertising platforms • Manage contracts and associate budget for consultants and vendors as needed • Manage WRA’s brand standards to ensure consistency across the organization • Create dashboards to evaluate overall program success and KPIs across multiple marketing channels • Operationalize use of marketing CRM and the use of marketing tools and tactics across the organization Show less

Communications & Marketing Manager

• Jun 2015 - Feb 2018

• Develop and implement an integrated content marketing strategy to promote advocacy initiatives, educational events and workshops, and citizen science programs to build organizational supporter base while advancing policy measures aligned with protecting local waters • Create and curate web content on Wordpress and Squarespace • Develop and implement organization’s social media strategy via multiple social media managers • Analyze web traffic, SEO rankings, and user experience of organization’s website using a combination of Google Analytics, Search Console, and Google Tag Manager • Draft, edit, and design regularly scheduled emails, print newsletters, and fundraising campaigns • Coordinated communications and civic engagement across a coalition of 10+ local, state, and regional organizations to oppose the city of Waukesha’s request to divert Great Lakes water, garnering more than 11,000 public comments, 96% of which explicitly opposed the request • Manage lists in 501©3 Voter Action Network (VAN) to help target, recruit, and engage supporters to develop pathways for leadership • Develop and foster relations with local and state media • Managed one direct report for one year Show less

2017 New Leaders Council Fellow - Milwaukee

• Jan 2017 - Jun 2017

NEW LEADERS COUNCIL (NLC) is the leading training program for progressive Millennials. NLC equips our leaders with the skills to run for office, manage campaigns, create starts ups and networks of thought leaders. NLC leaders take their activism back into their communities and workplaces to impact progressive change. NLC currently has 43 chapters across the country in red and blue states with 4,000 alumni. NLC is a true reflection of the Millennial generation with 57% of our NLC community as non-white and 53% women. NLC is one of the few organizations focused on building a new governing coalition. Show less

Southeast Wisconsin Education Affiliate

• Mar 2015 - Jun 2015

• Assisted in educator communication, field trip preparation and coordination, volunteer recruitment and coordination, planning trainings, and facilitating a stewardship day for Great Lakes place-based education for schools in Racine, Milwaukee, & Sheboygan • Led 10-15 students in authentic inquiry into beach conditions using a station rotation model • Implemented Great Lakes in My World classroom lessons for Milwaukee and Racine schools • Assisted with the evaluation of Great Lakes education and stewardship programs, including developing survey and assessment packets, coordinating the dissemination and retrieval of packets, scoring rubrics and data entry • Coordinated service-learning students from local universities Show less

Graduate Student Assistant-Education and Outreach Group

• May 2014 - Feb 2015

• Marketed Climate Literacy & Energy Awareness Network (CLEAN) collection by connecting national science education organizations and groups to the collection as resource users or developers • Streamlined and semi-automated the marketing process through Salesforce • Marketed Climate Literacy & Energy Awareness Network (CLEAN) collection by connecting national science education organizations and groups to the collection as resource users or developers • Streamlined and semi-automated the marketing process through Salesforce

Graduate Student Research Member

• Aug 2012 - Aug 2014

• Analyzed and evaluated the institutional arrangements surrounding the planning and implementation of Colorado’s statewide Instream Flow Program, “Multi-level Governance of Colorado’s Instream Flow Program” (2014), MS Thesis • Analyzed and evaluated the institutional arrangements surrounding the planning and implementation of Colorado’s statewide Instream Flow Program, “Multi-level Governance of Colorado’s Instream Flow Program” (2014), MS Thesis

Graduate Teaching Assistant-Department of Geography

• Jan 2014 - May 2014

• Three 2-hour Climate & Vegetation weekly laboratory sections (26 students each)

Graduate Grading Assistant-Department of Political Science

• Aug 2013 - Dec 2013

Writing Consultant

• Aug 2013 - Dec 2013

• Specialized in science writing consultations with writers of all skill-levels at Writing Center • Consulted on 10 1-hour writing sessions per week during Fall 2013 Semester

Fall 2013 Intern

• Aug 2013 - Dec 2013

• Published blog content, solicited donations for and attended annual Sustaining Colorado Watersheds Conference, researched and created decision-maker database for the Public Education, Participation & Outreach (PEPO) Workgroup of the Interbasin Compact Committee, and completed initial indexing and database development to manage content for CFWE publications • Published blog content, solicited donations for and attended annual Sustaining Colorado Watersheds Conference, researched and created decision-maker database for the Public Education, Participation & Outreach (PEPO) Workgroup of the Interbasin Compact Committee, and completed initial indexing and database development to manage content for CFWE publications

Graduate Research Assistant

• May 2013 - Aug 2013

• Conducted a content analysis on print newspaper articles within the Colorado River Basin to assess media’s treatment of climate change and drought • Resulted in “Media Treatment of ‘Climate Change’ in Shaping Colorado River Problems and Solutions” (2014), Western Water Assessment whitepaper (http://wwa.colorado.edu/publications/reports/WWA_Kenney_Kuranz_Media_Treatment_2014.pdf) • Conducted a content analysis on print newspaper articles within the Colorado River Basin to assess media’s treatment of climate change and drought • Resulted in “Media Treatment of ‘Climate Change’ in Shaping Colorado River Problems and Solutions” (2014), Western Water Assessment whitepaper (http://wwa.colorado.edu/publications/reports/WWA_Kenney_Kuranz_Media_Treatment_2014.pdf)

Outreach and Program Associate

• Aug 2011 - Aug 2012

• Developed and researched funding opportunities for program needs and expansion plans, including grant writing (receiving $10,000+) and cultivating relationships with potential corporate sponsors and job partners • Worked with Regional Director and Development Officer to generate online content specific to regional office • Worked with local Outreach Coordinators to expand outreach and education efforts with community groups and prospective program participants • Facilitated homeowner qualification under the Single Family Affordable Solar Homes Program though the California Solar Initiative: qualifications include income, energy utility provider, and an affordable housing requirement • Streamlined permit application process between state agencies, energy utility companies, and internal departments • Facilitated 1+ volunteer orientations every month for 30+ job trainees, community members and corporate sponsors • Developed and implemented homeowner workshops on using solar systems in combination with energy saving measures • Streamlined and managed office operations including energy efficiency, waste reduction, and carbon emission tracking Show less

Co-Founder and Education Coordinator

• Oct 2010 - Aug 2011

• Founded a new program of the Metrocenter YMCA aiming to empower and mobilize young leaders to create positive change through social dialogue, artistic expression and community engagement. • Coordinated 5 youth arts showcases for over 20 youth artists, volunteered over 650 hours • Raised $13,000+ of unrestricted funding through grants and donations for program operations in under 6 months • Founded a new program of the Metrocenter YMCA aiming to empower and mobilize young leaders to create positive change through social dialogue, artistic expression and community engagement. • Coordinated 5 youth arts showcases for over 20 youth artists, volunteered over 650 hours • Raised $13,000+ of unrestricted funding through grants and donations for program operations in under 6 months

Education Coordinator

• Sep 2009 - Aug 2011

• Developed, managed, and received a $17,500 grant for a summer day camp for grades 6-12, focusing on environmental science and outreach to local communities • Developed curriculum and evaluation tools for K-12 classroom lessons and field trips • Conducted grant writing and research to further program development and expansion • Taught over 37 K-12 classrooms through year-long grant-funded programs and contracts with local government agencies • Led over 26 K-12 fieldtrips (conducting water quality testing & planting native trees and shrubs along salmon-bearing waterways) • Organized community Earth Day event with participation from 10 partnering organizations and over 165 volunteers • Created educational outreach materials for landowners adjacent to restoration project sites • Solicited material donations and monetary support from local businesses for volunteer events and annual fundraisers • Coordinated volunteers for 10+ events • Coordinated outreach booth program at local parks to inform water recreationists about simple environmental behavior change Show less

General Biology Field Trip Leader

• Sep 2010 - Jun 2011

• Developed and led 9 field trips for students enrolled in an introductory biology course focusing on water quality and native plants in the Northwest U.S. • Developed and led 9 field trips for students enrolled in an introductory biology course focusing on water quality and native plants in the Northwest U.S.

Biocore Outreach Ambassadors Co-Chair

• Sep 2007 - May 2009

• Traveled to rural community elementary schools biweekly to create hands-on, interactive learning environments • Organized 5 ‘Family Fun Science Nights’ in rural communities by collaborating with other campus outreach organizations • Assessed the organization’s impact on elementary science education

Watters Undergraduate Research Lab Assistant

• Sep 2007 - Jan 2009