Experience

Unmind

• United Kingdom
• Mental Health Care
• 100 - 200 Employee

• Senior Demand Generation Manager, ANZ

  • Mar 2021 - Present

  Reporting to the VP Brand & Marketing and focused on driving strategy and creation of all APAC demand generation campaigns to ensure pipeline and sales goals are met. Unmind is a cultural change platform for mental health and wellbeing. We help leaders create psychologically safe and engaged cultures, and empower employees to lead more fulfilling lives. Reporting to the VP Brand & Marketing and focused on driving strategy and creation of all APAC demand generation campaigns to ensure pipeline and sales goals are met. Unmind is a cultural change platform for mental health and wellbeing. We help leaders create psychologically safe and engaged cultures, and empower employees to lead more fulfilling lives.



Diligent

• United States
• Software Development
• 700 & Above Employee

• Demand Generation Manager, APAC

  • Jul 2020 - Mar 2021

  Reporting to Senior Director of Demand Generation, APAC to deliver on all key Commercial strategies for Diligent Boards. Scope of Role: • Working in partnership with the APAC sales and customer success teams on executing regional lead generation campaigns that contribute directly to pipeline growth and development • Primary project manager on campaigns and initiatives, working closely with all parties involved to meet deadlines and launch dates • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers) • Assists with pulling reporting metrics on relevant campaigns and activities to Director of Demand Generation on an ongoing basis • Collaboration with wider marketing team members and as a part of the larger sales team on projects and initiatives • Optimisation of marketing automation and lead nurturing processes • Establish, maintain and optimise scalable processes that ensure best practices in campaign and lead management, e.g. analysing landing page and email best practices • Track campaign ROI and influence the allocation of marketing spend based on past performance



DUAL Australia Pty Ltd

• Australia
• Insurance
• 100 - 200 Employee

• Senior Marketing and Digital Communications Specialist, APAC

  • Dec 2017 - Dec 2019

  Reported to Commercial Manager to deliver on all key Commercial / Business strategies including Driving WebRater (online trading platform) for DUAL Asia Pacific.Scope of Role:• Execution of all digital communications for APAC – website management, landing pages, blog / DUAL School (online education portal), social media marketing, advertising and video, database management / segmentation, email marketing (eDM) production via HubSpot CMS (including automation, workflows, Seventh Sense) for new product launches and integrated cross-channel campaigns for existing products, management of content / communications calendar • Website / Content projects for APAC – worked closely with partners and agencies to deliver effective marketing programs, making sure that their services were delivered in a quality, timely and on-budget manner• Developed / implemented cross-channel content strategies with relevant stakeholders across the business• Built brand awareness within the digital space; drove website traffic and acquired leads / customers via targeted and segmented campaigns• Researched and recommended new mediums, channels, opportunities to obtain new clients and contacts (WebRater and database), to build engagement with existing clients and increase ROI• Wistia platform management including Soapbox, video / multimedia production• Marketing and digital reporting overview for APAC – HubSpot, Google Analytics, online advertising (Adroll) and social networks• Worked closely with in-house Graphic Designer and Portfolio Analysts to deliver on all digital marketing communications campaigns• Worked closely with Product / Risk and Compliance teams to adhere to the legal requirements for all digital / communications campaigns• Trained / mentored the Marketing Assistant and Strategic Support team on marketing / communications projects. Trafficking team workload as required• Managing APAC marketing budget plus overall brand management and adherence to the brand guidelines

• Marketing and Communications Executive, APAC

  • Nov 2013 - Dec 2017

  Corporate marketing and branding for DUAL Australia, New Zealand and Asia. Involved in the management of both internal and external events within which DUAL participated and the development and implementation of communication and advertising strategies comprised a large portion of the role. Digital and social media marketing were a major focus.Worked closely with the product and underwriting teams to develop and deliver marketing and communication strategies for new products as well as maintaining the portfolio of existing products.Scope of Role: • Liaised with and managed partnerships with key stakeholders including internal departments and external agencies and suppliers• Brand and identity management - Coordinated marketing executions to ensure consistent application of the DUAL brand and adherence to DUAL centralised marketing processes• Managed key projects including brand development, identity and product launches • Development of suitable email acquisition strategies to be implemented via key events and digital marketing channels• Worked closely with graphic designer to produce collateral as well as the Adobe Creative Suite to rebrand documentation internally• Creation of workflow and schedule, budgeting and invoicing for all projects• Website management via CMS • Social media and community management on LinkedIn and Twitter along with YouTube channel uploads• Production of a cross section of above and below the line advertising campaigns featuring press and online adverts / display banners and video content• Roll out of marketing communications via e-newsletters and online webinars • End-to-end internal and external event planning and management ranging from broker events, to sponsored events and webinars• Promotion of charity partnerships and community engagement initiatives to all staff in the Asia Pacific region



McCorkell & Associates

• Australia
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Oct 2013 - Oct 2013

  Contracted to McCorkell & Associates to work on the vForum 2013 Defy Convention in Sydney. Throughout this project the focus was to work directly alongside a Senior Account Director to deliver on the client's (NetApp) stand at the event. The client was rewarded Best Stand at the event which was a great achievement for the team. Contracted to McCorkell & Associates to work on the vForum 2013 Defy Convention in Sydney. Throughout this project the focus was to work directly alongside a Senior Account Director to deliver on the client's (NetApp) stand at the event. The client was rewarded Best Stand at the event which was a great achievement for the team.



Leedham Creative

• Account Manager

  • Oct 2012 - Jun 2013

  Reported to Account Director working on key accounts: Jetset Travel Group (Harvey World Travel, Jetset Travel, Travelworld, Travelscene American Express), The Cruise Team, QBT, Toga Hospitality, Qantas Holidays, Viva Holidays. Managed multiple integrated campaigns across digital and print channels for fast paced retail travel brand clients. Campaign planning and execution including taking detailed client briefs and obtaining sign off on brief from key stakeholders before commencing work. Working in association with the Studio Manager to allocate studio resources. Creation of workflow and schedule, budgeting and invoicing for all clients. Liaised with 3rd party suppliers, media partners and vendors. Client service and day to day management including regular communication with key clients accompanied by weekly WIP meetings. Utilised Streamtime system for accurate financial reporting, profitability of jobs and invoicing. Managed key projects including brand development, identity, naming through to launch campaign. Production of a cross section of above and below the line advertising campaigns featuring press and online adverts/banners/page takeovers and TVCs. Roll out of marketing communications material including brochures, catalogues and point of sale collateral such as store posters and flyers as well as digital assets: eDM, website/microsite, online advertising and iPad adverts/applications.



The NRMA

• Australia
• Civic and Social Organizations
• 700 & Above Employee

• Brand Marketing Manager, NRMA Tourism & Travel

  • Sep 2009 - Sep 2012

  Reported directly to the General Manager, key accounts were NRMA Travel and Open Road. Managed NRMA Travel marketing budget for both above and below the line advertising, consumer events, prizes and sponsorship and executing cooperative advertising. Brand and identity management: Coordination of marketing executions to ensure consistent application of the NRMA Travel brand and adhere to NRMA centralised marketing processes, including brand and campaign sign-offs/approvals whilst also working with digital team to implement branding campaigns across the NRMA website. Managed partnerships with key stakeholders including internal departments and external agencies and suppliers. Reviewed research and liaised with NRMA Insights team to identify new trends within the database and their impact on the member specials included in campaigns. Monitored enquiry levels and reported on a monthly basis to General Manager and Marketing team. Trained and supervised the marketing coordinator on a range of marketing activities. Email marketing creation, coordination and management including content selection and reporting for multiple segment communications across the membership. Website management including uploading new content, editing existing deals and copywriting. Working alongside the SEO specialist on SEO strategy and management of SEM with external agency. Development of suitable email acquisition strategies to be implemented via key events and digital marketing channels. Managed advertising material for 8 pages for bi-monthly Open Road publication. Developed marketing communication briefs to support campaign executions; worked with external agencies on the development and creation of brochures, forms and various marketing collateral. Public relations and communications activity in association with media adviser and Event planning and management from concept to execution e.g. Motorfest, AGM, Road shows.



Appco UK

• United Kingdom
• Advertising Services
• 300 - 400 Employee

• Aquisition Marketing Representative

  • Aug 2007 - Jun 2009

  Whilst employed by Creation Marketing and Maximus Global reported directly to the Managing Directors of both companies. Customer acquisition and retention, delivering human commercials on a residential level for Npower, brand awareness, team management and training. Whilst employed by Creation Marketing and Maximus Global reported directly to the Managing Directors of both companies. Customer acquisition and retention, delivering human commercials on a residential level for Npower, brand awareness, team management and training.



Madzin Productions

• Events Project Assistant

  • Nov 2006 - Jun 2007

  Reported to the Managing Director and was involved in event planning and promotion for Big Sky Outdoor Cinema. Liaised with key stakeholders and prospective venues, invoice management, data entry and database management, filing and email, scheduling appointments and interstate travel arrangements. Reported to the Managing Director and was involved in event planning and promotion for Big Sky Outdoor Cinema. Liaised with key stakeholders and prospective venues, invoice management, data entry and database management, filing and email, scheduling appointments and interstate travel arrangements.



Destination Canada

• Canada
• Travel Arrangements
• 100 - 200 Employee

• Internship

  • Dec 2004 - Nov 2005

  The internship at Canadian Tourism Commission encompassed media quantification and tracking, event coordination and logistics, fielding and responding to consumer and trade enquiries, adhoc marketing and PR projects, data entry and database management, filing and mail-outs. The internship at Canadian Tourism Commission encompassed media quantification and tracking, event coordination and logistics, fielding and responding to consumer and trade enquiries, adhoc marketing and PR projects, data entry and database management, filing and mail-outs.



Adidas International Tennis Championship

• Media Assistant/Tournament Volunteer

  • Jan 2004 - Jan 2004

  During the Adidas International Tennis Championship liaised with media representatives, handled calls regarding games and match scores and conducted administration tasks. During the Adidas International Tennis Championship liaised with media representatives, handled calls regarding games and match scores and conducted administration tasks.