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Abby S.

Digital Media Manager at Primm Advertising

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Contact Information

us****@****om

(386) 825-5501

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Location

Hampton Roads, Virginia Metropolitan Area

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Bio

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Katherine Leidy

Abby Smith is an excellent writer and has superb skills in social media strategy and content management. She is also highly organized and possesses a polished, professional demeanor. She works very well independently and as part of a team. She has gained solid experience through her writing, blogging, social media, communications, and broadcast media freelance work and internships. She is also a good source for new and fresh ideas. Definite leadership material. She would be a valuable asset in any organization.

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Credentials

Semrush for Digital Agencies Certification

Semrush

Sep, 2022
- Nov, 2024
Content Marketing Certified

HubSpot Academy

Jan, 2020
- Nov, 2024
Hubspot Email Marketing Certified

HubSpot Academy

Jan, 2020
- Nov, 2024

Experience

Primm Advertising

United States
Advertising Services
1 - 100 Employee

Digital Media Manager
- Oct 2021 - Present
- Oversees the development and execution of digital marketing campaigns, advertisements, video productions, social media campaigns for clients in a variety of industries including: maritime, industrial, personal injury law, nonprofit, and more. - Assists on the creative production of radio, video, and social media content which includes script writing, creative direction, project management, and client management. - Acts as a business development representative in the community, attending various networking and community events to foster news and existing relationships. - Develops and manages outreach for the agency which includes creating case studies, sharing project recaps on social media, and developing blog content for the agency website. Show less

Port & Starboard

United States
Information Technology & Services
1 - 100 Employee

Content Marketing Coordinator
- Feb 2020 - Sep 2021
- Managing the online digital presence and inbound strategy of Port & Starboard LLC. - Developing and writing original articles regarding Salesforce, WordPress, website development, cloud based systems, data migration, and technology best practices. - Developing and creating social media content for Facebook, Instagram, LinkedIn, and Twitter. - Developing and executing a quarterly email newsletter for partners, clients, and peers. - Creating internal and external digital marketing materials for discovery calls, presentations, and sales calls. - Developing and coordinating a digital marketing plan to increase overall brand awareness and help establish Port & Starboard as an industry expert within technology consulting. Show less

Fathom Coffee

United States
Food and Beverage Services
1 - 100 Employee

Content Marketing Coordinator
- Feb 2020 - Sep 2021
- Developing and creating content for Facebook, Instagram, and TikTok. - Developing and creating a monthly content calendar, caption writing, and regular hashtag research. - Writing creative and engaging coffee label descriptions for web and product. - Researching and coordinating creation of branded drinkware and apparel. - Managing wholesale B2B partnerships. - Developing and creating educational coffee articles for fathomcoffee.com. - Developing and creating regular email campaigns. Show less

Systems by Susie LLC

Annapolis, Maryland

Social Media Coordinator
- Feb 2019 - Mar 2020
- Developed and executed monthly social media calendar which included: content creation, photography, copywriting, and hashtag research. - Local partnership research managing these B2B relationships. - Regular promotion for digital and in-person events. - Consulted on organic social media growth best practices and how to target your niche. - Developed and executed monthly social media calendar which included: content creation, photography, copywriting, and hashtag research. - Local partnership research managing these B2B relationships. - Regular promotion for digital and in-person events. - Consulted on organic social media growth best practices and how to target your niche.

Toast Media Group

United States
Advertising Services
1 - 100 Employee

Digital Marketing Intern - Remote
- Feb 2019 - Aug 2019
- Created social media content for a range of clients within the lifestyle, restaurant, and wellness industries. - Created and edited monthly social media calendars utilizing Airtable and Later. - Created lifestyle brand photography for food and beverage clients. - Developed and created social media content for Toast Media Group. - Sourced and executed outreach to digital creators for organic partnerships. - Created social media content for a range of clients within the lifestyle, restaurant, and wellness industries. - Created and edited monthly social media calendars utilizing Airtable and Later. - Created lifestyle brand photography for food and beverage clients. - Developed and created social media content for Toast Media Group. - Sourced and executed outreach to digital creators for organic partnerships.