Vice President of Omnichannel

• Nov 2021 - Present

Senior Director of Sales

• Feb 2021 - Nov 2021

Director of National Accounts

• Aug 2020 - Feb 2021

Director of Sales

• Jun 2019 - Aug 2020

Senior Regional Account Manager - East & Central

• Apr 2019 - Jun 2019

Responsible for the account, category, promotional strategy, distribution and broker management of all major east & central retailers; Key accounts include Wegmans, Harris Teeter, The Fresh Market, Food Lion, Wakefern, Hannaford, Market Basket, SEG, Ingles, Food City, Weis, Lowes Foods, HEB, Giant Eagle, Meijer, Fresh Thyme, Hy-Vee, Roundy’s, Brookshire, Heinen’s, etc.

Regional Account Manager - East

• Nov 2018 - Apr 2019

Responsible for the account, category and distribution management of all major east coast retailers. Key accounts include Wegmans, Harris Teeter, The Fresh Market, Food Lion, Wakefern, Hannaford, Market Basket, SEG, Ingles, etc.

Regional Sales Manager, Rocky Mountain & Southwest

• Dec 2017 - Nov 2018

• Responsible for distribution management and forecasting for regional DSD and national distribution partners throughout the Rocky Mountain and Southwest regions of the United States • Management of all field activations across various national and regional retailers through respective geography by leveraging both internal sales teams and external merchandising partners to successfully execute priorities based on seasonality, promotional periods and locations of high indexing markets •… Show more • Responsible for distribution management and forecasting for regional DSD and national distribution partners throughout the Rocky Mountain and Southwest regions of the United States • Management of all field activations across various national and regional retailers through respective geography by leveraging both internal sales teams and external merchandising partners to successfully execute priorities based on seasonality, promotional periods and locations of high indexing markets • Regional account management, broker management, promotional planning and relationship management of various retail chain business throughout respective regions

Regional Sales Manager, Rocky Mountain

• Apr 2017 - Dec 2017

Area Sales Manager, Southeast

• Jun 2016 - Apr 2017

• Responsible for managing and maintaining relationships with accounts throughout the Southeast part of the United States while developing areas for potential growth and distribution within territory • Accountable for driving sales while translating Heath-Ade’s philosophy and objectives to both retailers and customers • Execute overall sales priorities, objectives and goals while strategically using sales metrics to leverage sales velocity in respective accounts through POS exposure… Show more • Responsible for managing and maintaining relationships with accounts throughout the Southeast part of the United States while developing areas for potential growth and distribution within territory • Accountable for driving sales while translating Heath-Ade’s philosophy and objectives to both retailers and customers • Execute overall sales priorities, objectives and goals while strategically using sales metrics to leverage sales velocity in respective accounts through POS exposure, retail execution and relationship management

CEO + Co-Founder

• Oct 2014 - Dec 2016

• Business Development & Sales: Responsible for creation of branding, concept mapping, product sourcing, business decisions and sales execution; generated nearly 400% revenue growth in year 2 single handedly via eCommerce platform • Marketing: Lead in merchandise design, creating & publishing marketing collateral in various forms of digital media to represent brand & engage community; generated over 50K following on Instagram (@wagsandweights) in less than 24 months, utilize Google Analytics… Show more • Business Development & Sales: Responsible for creation of branding, concept mapping, product sourcing, business decisions and sales execution; generated nearly 400% revenue growth in year 2 single handedly via eCommerce platform • Marketing: Lead in merchandise design, creating & publishing marketing collateral in various forms of digital media to represent brand & engage community; generated over 50K following on Instagram (@wagsandweights) in less than 24 months, utilize Google Analytics and engagement trends Show less • Business Development & Sales: Responsible for creation of branding, concept mapping, product sourcing, business decisions and sales execution; generated nearly 400% revenue growth in year 2 single handedly via eCommerce platform • Marketing: Lead in merchandise design, creating & publishing marketing collateral in various forms of digital media to represent brand & engage community; generated over 50K following on Instagram (@wagsandweights) in less than 24 months, utilize Google Analytics… Show more • Business Development & Sales: Responsible for creation of branding, concept mapping, product sourcing, business decisions and sales execution; generated nearly 400% revenue growth in year 2 single handedly via eCommerce platform • Marketing: Lead in merchandise design, creating & publishing marketing collateral in various forms of digital media to represent brand & engage community; generated over 50K following on Instagram (@wagsandweights) in less than 24 months, utilize Google Analytics and engagement trends Show less

Metro Marketing Field Team Leader - SoPac

• Aug 2015 - Apr 2016

• Coordinate all internal and external marketing and promotional efforts including merchandising, social media, community relations, PR, in-store sign collateral, information, events & demos • Content creation and publication for multiple social media channels and platforms for the company; maintain brand standards while communicating to team members, the public and stakeholders; support media relations, email marketing and other PR initiatives • Implementation of community partnerships… Show more • Coordinate all internal and external marketing and promotional efforts including merchandising, social media, community relations, PR, in-store sign collateral, information, events & demos • Content creation and publication for multiple social media channels and platforms for the company; maintain brand standards while communicating to team members, the public and stakeholders; support media relations, email marketing and other PR initiatives • Implementation of community partnerships, in-store events and external events to grow brand awareness; maintain budget, partnerships and donations to maximize win-win partnerships Show less • Coordinate all internal and external marketing and promotional efforts including merchandising, social media, community relations, PR, in-store sign collateral, information, events & demos • Content creation and publication for multiple social media channels and platforms for the company; maintain brand standards while communicating to team members, the public and stakeholders; support media relations, email marketing and other PR initiatives • Implementation of community partnerships… Show more • Coordinate all internal and external marketing and promotional efforts including merchandising, social media, community relations, PR, in-store sign collateral, information, events & demos • Content creation and publication for multiple social media channels and platforms for the company; maintain brand standards while communicating to team members, the public and stakeholders; support media relations, email marketing and other PR initiatives • Implementation of community partnerships, in-store events and external events to grow brand awareness; maintain budget, partnerships and donations to maximize win-win partnerships Show less

Marketing Coordinator

• Aug 2014 - Aug 2015

• Responsible for supporting internal & external marketing collateral for sales & field marketing teams • Sales Enablement: Facilitate, organize and run sales briefings to equip reps with useful sales collateral each quarter • Multimedia: Carry out creative efforts through print materials, digital media, podcasts, interactive PDFs and videos for North America Field Marketing • Event Planning: Assist with concept ideas to incorporate in company events and creation of visuals to support… Show more • Responsible for supporting internal & external marketing collateral for sales & field marketing teams • Sales Enablement: Facilitate, organize and run sales briefings to equip reps with useful sales collateral each quarter • Multimedia: Carry out creative efforts through print materials, digital media, podcasts, interactive PDFs and videos for North America Field Marketing • Event Planning: Assist with concept ideas to incorporate in company events and creation of visuals to support those concepts Show less • Responsible for supporting internal & external marketing collateral for sales & field marketing teams • Sales Enablement: Facilitate, organize and run sales briefings to equip reps with useful sales collateral each quarter • Multimedia: Carry out creative efforts through print materials, digital media, podcasts, interactive PDFs and videos for North America Field Marketing • Event Planning: Assist with concept ideas to incorporate in company events and creation of visuals to support… Show more • Responsible for supporting internal & external marketing collateral for sales & field marketing teams • Sales Enablement: Facilitate, organize and run sales briefings to equip reps with useful sales collateral each quarter • Multimedia: Carry out creative efforts through print materials, digital media, podcasts, interactive PDFs and videos for North America Field Marketing • Event Planning: Assist with concept ideas to incorporate in company events and creation of visuals to support those concepts Show less

Graphic Designer

• Apr 2008 - Aug 2014

Freelance graphic designer working and collaborating with marketing, sales and other departments as needed to create presentations, board presentations, videos, print ads, brochures, logos, social media campaigns, posters, flyers, and other collateral to enhance brand awareness. Freelance graphic designer working and collaborating with marketing, sales and other departments as needed to create presentations, board presentations, videos, print ads, brochures, logos, social media campaigns, posters, flyers, and other collateral to enhance brand awareness.

Merchandising, Marketing & Event Intern

• Mar 2013 - Jul 2013

Responsible for assisting with the day-to-day tasks with the Corporate Partners program including servicing the current partners, assisting in sales efforts, creative requests, operations, scheduling, and task lists. • On-Site Promotions: Assist with the approval process and on-site logistics for the vendor/partner activities at the U.S. Open. • Merchandise Management: Assist with the full-time merchandise staff in running the Merchandise Pavilion and Satellite Tent for the Open… Show more Responsible for assisting with the day-to-day tasks with the Corporate Partners program including servicing the current partners, assisting in sales efforts, creative requests, operations, scheduling, and task lists. • On-Site Promotions: Assist with the approval process and on-site logistics for the vendor/partner activities at the U.S. Open. • Merchandise Management: Assist with the full-time merchandise staff in running the Merchandise Pavilion and Satellite Tent for the Open Championships Directing over 1,600 volunteers in various areas of the merchandise operation and assisting vendors • Visual Marketing Program Campaign: assist with creating and implanting all visual marketing material. Organize and support all creative and campaign promotions. Show less Responsible for assisting with the day-to-day tasks with the Corporate Partners program including servicing the current partners, assisting in sales efforts, creative requests, operations, scheduling, and task lists. • On-Site Promotions: Assist with the approval process and on-site logistics for the vendor/partner activities at the U.S. Open. • Merchandise Management: Assist with the full-time merchandise staff in running the Merchandise Pavilion and Satellite Tent for the Open… Show more Responsible for assisting with the day-to-day tasks with the Corporate Partners program including servicing the current partners, assisting in sales efforts, creative requests, operations, scheduling, and task lists. • On-Site Promotions: Assist with the approval process and on-site logistics for the vendor/partner activities at the U.S. Open. • Merchandise Management: Assist with the full-time merchandise staff in running the Merchandise Pavilion and Satellite Tent for the Open Championships Directing over 1,600 volunteers in various areas of the merchandise operation and assisting vendors • Visual Marketing Program Campaign: assist with creating and implanting all visual marketing material. Organize and support all creative and campaign promotions. Show less

Media Intern

• May 2011 - Aug 2012

Video Production Company focused on delivering visually creative, cutting edge and powerful products. Responsible for assisting in creating, shooting, editing and producing short films, music videos, corporate commercials. • Project manager for clients from onset to completion of creative solution • Developed scripts and creative storyboard concepts • Utilize word of mouth marketing, Internet marketing, and Internet marketing techniques to increase traffic… Show more Video Production Company focused on delivering visually creative, cutting edge and powerful products. Responsible for assisting in creating, shooting, editing and producing short films, music videos, corporate commercials. • Project manager for clients from onset to completion of creative solution • Developed scripts and creative storyboard concepts • Utilize word of mouth marketing, Internet marketing, and Internet marketing techniques to increase traffic, brand awareness based on client’s requests Show less Video Production Company focused on delivering visually creative, cutting edge and powerful products. Responsible for assisting in creating, shooting, editing and producing short films, music videos, corporate commercials. • Project manager for clients from onset to completion of creative solution • Developed scripts and creative storyboard concepts • Utilize word of mouth marketing, Internet marketing, and Internet marketing techniques to increase traffic… Show more Video Production Company focused on delivering visually creative, cutting edge and powerful products. Responsible for assisting in creating, shooting, editing and producing short films, music videos, corporate commercials. • Project manager for clients from onset to completion of creative solution • Developed scripts and creative storyboard concepts • Utilize word of mouth marketing, Internet marketing, and Internet marketing techniques to increase traffic, brand awareness based on client’s requests Show less