Experience

Dancom Group

• Malaysia
• Technology, Information and Internet
• 1 - 100 Employee

• Sales & Marketing Manager

  • Nov 2021 - Present

  𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴• Focused on crafting and driving strategic relationship with one of Apple's largest carrier partners in Malaysia.• Present the value of Dancom to expand Apple’s footprint by growing business across all lines.• Collaborate with carrier partner to find opportunities and development growth plans resulting in delivering a phenomenal customer experience and expanded adoption of the Apple ecosystem in the carrier channel.• Working end-to-end with carrier partner and Apple starting from PO planning, shipment plan, demand generation programs to achieve both Apple sell-in and sell-out targets.𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁• Analyze and execute right merchandise fixture for selected stores with well define SKU focus and prioritization.• Propose and develop appropriate Below-The-Line (BTL) Point of Sale Materials (POSM) in related to store sell-out promotion and ensure all corporate identity and brand identity are aligned with Apple Marketing Guidelines.• The gatekeeper for design & display for Apple & Beats products. Ensuring the right adaption of communication assets, POSM and planograms.• Engaged with Apple’s Area Sales Manager to ensure all retail marketing BTL execution is implemented timely and flawlessly. • Work closely with Product & Sales Managers for Quarter Budget Planning in related to Strategic launch BTL and POSM activities with full overview of Marketing Activities calendar. Show less

• Assistant Marketing Manager

  • Feb 2019 - Oct 2021

  𝗢𝗳𝗳𝗹𝗶𝗻𝗲 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁• Focused on crafting and driving strategic relationship with Apple’s T2 & OC Partners .• Develop customize sell-in mechanics (trade offers) based with Product & Sales Managers for partners on selected SKUs.• Propose strategic launch plan and managing all regional marketing campaigns (e.g. Demand Generation Programs, Ad Hoc Programs). • Work closely with Product & Sales Managers to develop sell-in and sell-through packages partners. E.g. upselling program, promotion, gift with purchase.• Plan and manage the QBM set by Apple Regional and to ensure key objectives are achieved.• Collaborate with Apple Marketing Team to ensure all display segmentation, media communications are conformed to Apple Marketing Guidelines. 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 • Managed Beats by Dr Dre (MY) E-commerce account in Lazada.• Onboarding Beats to Lazada platform and oversee the overall store performance.• Managing Feed (social & content) through adaptation of image & video formats, promotion products listing and content publishing.• Proactively improve PDP product reviews and participation of mega/A+ campaigns to enhance Store's Rating & Review.• Store Homepage management; including product category navigation, banner, media and promotions. • Plan and develop assortment plan of SKUs to ensure the growth of Gross Merchandise Value (GMV) and business profitability.• Develop and maintain strong relationship with Lazada to strike win-win negotiations and execute collaborative strategic business plans.• Creating promotional offers and examining sales metrics through participating in Lazada’s key campaigns.• Monitor and analyze brand traffic and performance and provide reports and insights to Apple, for a greater brand value proposition in the Malaysia E-commerce's market. Show less



IDP Integrated Sdn Bhd

• Setia Alam, Selangor

• Event and Exhibition Manager

  • Jan 2017 - Jan 2019

  • Leadership & team management; managing a team of 6 sales representatives and designers. • Oversee the activities and performance of sales team by providing guidance and mentorship to achieve sales goals and team targets. • Lead the in-house 3D design team to create top mind recall materials. • Back-end support for tendered projects and key account activities. Eg: production cost verification, production and operation schedules, event license and permit applications. • Leadership & team management; managing a team of 6 sales representatives and designers. • Oversee the activities and performance of sales team by providing guidance and mentorship to achieve sales goals and team targets. • Lead the in-house 3D design team to create top mind recall materials. • Back-end support for tendered projects and key account activities. Eg: production cost verification, production and operation schedules, event license and permit applications.



Mieco Manufacturing Sdn Bhd

• Bangsar

• Marketing Communication Executive

  • Jan 2015 - Dec 2016

  • Propose effective promotional materials to nationwide distributors and key interior designers. Eg: catalogues, product sample, exhibitions, tender mock-up project, showroom display. • Organise exclusive B2B events for key partners to ensure a greater brand awareness, new pipelines and improved loyalty. • Coordinate with vendors to ensure consistent supply of all promotional materials. • Work alongside with Corporate Secretary Team to in organising Annual Report & Annual General Meeting. Show less



Touch Concept Sdn Bhd

• Malaysia
• Events Services
• 1 - 100 Employee

• Key Account Executive

  • Jan 2013 - Jan 2015

  • Promote one-stop-shop solution for event or exhibition stand owners. From design & space planning, material sourcing, build and construction. • Coordinating from stand designers to external vendors on project development. Promoting the event and organising the production of posters, catalogues and sales brochures. • Overseas travelling for supervising event set up and dismantling. • Promote one-stop-shop solution for event or exhibition stand owners. From design & space planning, material sourcing, build and construction. • Coordinating from stand designers to external vendors on project development. Promoting the event and organising the production of posters, catalogues and sales brochures. • Overseas travelling for supervising event set up and dismantling.