Experience

Calhoun & Company Communications LLC

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • May 2023 - Present

• Account Coordinator

  • Sep 2022 - May 2023

  - Coordinate wine and spirits scoring submissions, calendars, and shipments to 11 major wine publications- Generate, monitor, optimize, and report Google Search Ads bolstering a 20% increase in link clicks- Creatively pitch journalists to secure local and national media coverage garnering a 15-20% average response rate- Develop organic social media content across Facebook, Twitter, and Instagram increasing follwers by 10% Y/Y- Spearhead client event planning, venue research, invitation design, contract negotiation, and print collateral- Support strategic public relations plans for ten wine and spirits clients through media engagement, clip reports, yearly reviews, and pitching- Compile targeted media lists for pitches and press releases utilizing Muck Rack, Cision, and personal contacts Show less



Ingenio

• Côte d'Ivoire
• IT Services and IT Consulting

• Associate Performance Marketing Manager

  • Jan 2022 - Sep 2022

  - Worked closely with engineering and product team to develop localized currency landing pages and new user flows to test on SEM campaigns - Generated annual budgets and forecasting for KPIs including ad spend, new user conversions, and CPA - Managed paid media agency to drive conversion of high-quality users through Search, Display, and Paid Social - Produced on brand ad creatives and copyediting to increase brand awareness, website visits and ROAS - Strategized with Influencer Marketing agency, resulting in a 50% increased conversion rate Show less



Livingly Media

• United States
• Media Production
• 1 - 100 Employee

• Senior Marketing Associate & Partner Manager

  • 2019 - Dec 2021

  - Launched, scaled, and managed new paid social channel, Snap, driving 38% lift in Y/Y revenue - Conducted new channel, product, and audience testing across seven paid social platforms - Created and expanded digital ad server deals through Adx, Rubicon and Index Exchange - Focused on high-level strategy for mobile and digital marketing campaigns, daily campaign optimizations, and in depth analysis to improve CTR, page views and time on site - Produced ad creatives and copyediting for digital marketing campaigns Show less



Free People

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Manager in Training

  • Aug 2018 - Jan 2019

  Facilitate company-wide goals and objective to sale associates Assist with visual displays, standards, and store layout Ensure excellent customer service Provide in-depth understanding of company brand Facilitate company-wide goals and objective to sale associates Assist with visual displays, standards, and store layout Ensure excellent customer service Provide in-depth understanding of company brand



Anthropologie

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Sales Associate

  • Jun 2017 - May 2018

  Assisted customers with transactions Returns, and exchanges of merchandise Maintained store standards Represent company image and brand Provide exceptional and hands on customer service Styled customers with special events or specific taste Keep up with currently style and lifestyle trends Assisted customers with transactions Returns, and exchanges of merchandise Maintained store standards Represent company image and brand Provide exceptional and hands on customer service Styled customers with special events or specific taste Keep up with currently style and lifestyle trends



31 Bits

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Public Relations and Marketing Intern

  • May 2017 - Aug 2017

  Product Production, in person, online, and social media, Instagram, Blog, Facebook, and Pinterest Customer sales at large events such as conferences Promoted company brand/products by connecting with local businesses and influencers Research on company's and competitors' products to achieve attractive market position Product Production, in person, online, and social media, Instagram, Blog, Facebook, and Pinterest Customer sales at large events such as conferences Promoted company brand/products by connecting with local businesses and influencers Research on company's and competitors' products to achieve attractive market position



Valley Christian Schools (San Jose)

• United States
• Education Administration Programs
• 100 - 200 Employee

• Music Director

  • May 2016 - Jul 2016

  Taught and mentored children on musicality and vocal technique Collaborated with artistic team to execute a full production Taught and mentored children on musicality and vocal technique Collaborated with artistic team to execute a full production



Live Salted

• United States
• Religious Institutions
• 1 - 100 Employee

• Event Coordinator and Campus Outreach

  • Oct 2015 - Mar 2016

  Live Salted is a Women's Christian Ministry and Conference founded by a group of women from Chapman University. Now currently located in Portland this non-profit is geared towards uplifting and bringing together college women who are in pursuit of God and finding their God given purpose and identity. Live Salted is a Women's Christian Ministry and Conference founded by a group of women from Chapman University. Now currently located in Portland this non-profit is geared towards uplifting and bringing together college women who are in pursuit of God and finding their God given purpose and identity.