UX/UI Designer

• Sep 2022 - Present

[In-house projects] My responsibilities include: • Planning and driving UX design activities, including user research, design review workshops, and usability testings • Leading responsive UI designs for two web apps (PWA) • Collaborating internally and externally to evaluate and design customers' self-service online journeys • Documenting for the Geeks2U customer archetypes and journey maps. As a result: • We delivered a happier and more efficient online booking portal for Geeks2U paying customers, starting from scratch. The Net Promoter Score (NPS) for online booking is 93.6, compared to 73.9 for phone bookings. [Data period: Feb-Jun 27th] In addition: • I created a new component library for Geeks2U developed from the Ionic front-end framework in a Figma file as projects progressed. • I facilitated informed decision-making and promoted organisational alignment. • I documented customer research approaches, results, and insights. • By applying 3 new AI plugins of Figma to the design workflow, I minimised communication gaps between design and development, and increased design productivity, resulting in saving approximately 10-15 hours per week. Show less

UX Consultant/UI Designer

• May 2022 - Aug 2022

[Client Project] • Worked closely with the client and end-users to identify pain points and potential opportunities to increase customer conversion & retention rate • Prioritized features and designed MVP screens with a hi-fi prototype for Treiner's website • Designed a new public landing page based on Treiner's new style guide [Client Project] • Worked closely with the client and end-users to identify pain points and potential opportunities to increase customer conversion & retention rate • Prioritized features and designed MVP screens with a hi-fi prototype for Treiner's website • Designed a new public landing page based on Treiner's new style guide

OzHarvest | UX/UI Designer

• Feb 2022 - Apr 2022

[Concept project] Delivered a hi-fidelity mobile prototype to encourage the public to get involved with the organization, and be motivated to reduce household food waste. [Concept project] Delivered a hi-fidelity mobile prototype to encourage the public to get involved with the organization, and be motivated to reduce household food waste.

Graphic | Landscape Designer

• Jul 2019 - Jan 2022