Experience

AJ+

• United States
• Media Production
• 200 - 300 Employee

• Executive Producer, Engagement & Planning

  • Mar 2023 - Present

• Executive Producer, Engagement

  • Oct 2021 - Mar 2023

• Acting Executive Producer of Editorial Engagement — AJ+ English

  • Aug 2019 - Oct 2021



Freelance

• Social Media Consultant

  • Mar 2019 - Aug 2019

  I work with influential news organizations, nonprofits, and agencies to revamp their branding on social media, reorient their social media platforms to better connect with core audiences, and better collect data to make informed, strategic decisions. Clients include: •HealthCorps, a nonprofit, founded by Dr. Oz, that gives teens tools to improve physical and mental health to help them live more productive and happier lives. •The Monday Campaigns, a non-profit public health initiative focused on ending chronic preventable disease by offering a weekly prompt that can support people in starting and sustaining healthy behaviors. I have: •Focused on increasing awareness of HealthCorps and the vital work its Coordinators perform in schools every day in advance of the 13th Annual Gala, live social media across all platforms during the Gala, and experiential branding on the day of the Gala •Implemented strategic data collection, including a quarterly presentation to Dr. Oz on progress. In only one month, I reported Facebook’s engagement rate at HealthCorps at nearly 2%. Show less



Metropolitan Public Strategies

• Greater New York City Area

• Senior Digital Manager

  • Jun 2018 - Jan 2019

  Metropolitan Public Strategies is a full-service communications firm that address clients’ immediate and long-term goals by crafting thoughtful and creative solutions to their most complex strategic problems. I executed all digital campaigns — including organic and paid social media, newsletter marketing, and website communications — for clients, including The Hotel Association of New York City; Broward County, Fla.; Americare; and the Florida Education Association •Created detailed organic and paid social media and digital campaigns for clients — including Hotel Workers For Stronger Communities and UNITE HERE Florida PAC — that ultimately won unanimous approval of regulations for Airbnb in New York City and the passage of Amendment 4 in Florida •Managed weekly email newsletter campaigns for dozens of clients that reached audiences of hundreds of thousands, turning them into dedicated voters or customers •Oversaw the extensive redesign of Metropolitan Public Strategies’ website Show less



A Plus (aplus.com)

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Editor, Social Media and Distribution Partnerships

  • Oct 2016 - Jun 2018

  A Plus is a news organization founded by Ashton Kutcher that believes in the power of positive thinking — and storytelling. I built the social media program at A Plus from the ground up. I was hired as the Lead Social Media Editor and was ultimately promoted to the Senior Editor of Social Media and Distribution Partnerships. While at A Plus, I managed Ashton Kutcher’s Facebook page, A Plus’ high-level partnerships, the brand’s social media content calendar, and strategy and the organization’s paid social media program•Created and executed strategy for A Plus’ 10+ social media accounts and managed a social team of 4 editors•Grew A Plus’ presence on social media through commissions and partnerships. I worked with artists who already had a following on Instagram to create original art for A Plus based on content funnels we knew were popular with our audience.•Managed A Plus’ partnerships program, including content sharing relationships with UN Women and Scribd.•Developed and operated a full Facebook video program, including guest editor videos, informative weekly series, and partnership videos that cumulatively topped 40 million views•Redesigned and oversaw A Plus’ paid traffic program Show less

• Lead Social Media Editor

  • Apr 2015 - Oct 2016

  •Full responsibility for overseeing A Plus’ social media presence, including Ashton Kutcher’s Facebook page, three A Plus Facebook pages, A Plus’ Twitter account, Instagram account, Tumblr and Medium account•Routinely challenged writers and editors to create stories that would be most compelling on social media•Sole responsibility for using A Plus’ content to help our influencers grow their presence on social media. I grew total reach on Ashton Kutcher’s Facebook page from 25 million to 49 million Show less



Fusion

• Greater New York City Area

• Social media editor

  • Jul 2014 - Mar 2015

  Fusion was a media partnership between ABC and Univision. It championed a young, diverse, and inclusive America with a unique mix of smart and irreverent original reporting, lifestyle, and comedic content. I split my time between reporting for the website, reporting for social media, and managing social media platforms. •Oversaw Fusion’s two main Facebook pages, various show Facebook pages, three Twitter accounts, and Tumblr, posting upwards of 50 updates a day •Covered stories important to a millennial women’s audience, including a woman’s right to choose and women’s impact in the midterm elections Show less



Al Jazeera America

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Social Media Producer

  • Aug 2013 - Jul 2014

  Al Jazeera America was the American extension of the Al Jazeera media corporation. It launched on August 20, 2013, as a cable channel and news website. I ran all of the social media team’s live blogs, as well as managed the various social media feeds. •Covered breaking news around the globe on social media for an American audience •Won a Shorty Award for Best News Twitter account Al Jazeera America was the American extension of the Al Jazeera media corporation. It launched on August 20, 2013, as a cable channel and news website. I ran all of the social media team’s live blogs, as well as managed the various social media feeds. •Covered breaking news around the globe on social media for an American audience •Won a Shorty Award for Best News Twitter account



February Media

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Feb 2013 - Jun 2013

  February Partners — now spun off into February Media — is a publicity and marketing firm that builds awareness for authors, documentarians, journalists, and experts. •I created and ran social media campaigns for upcoming titles, was the voice behind February Partners' social media accounts, and executed publicity campaigns on behalf of authors' new books. February Partners — now spun off into February Media — is a publicity and marketing firm that builds awareness for authors, documentarians, journalists, and experts. •I created and ran social media campaigns for upcoming titles, was the voice behind February Partners' social media accounts, and executed publicity campaigns on behalf of authors' new books.



Business Insider

• Law & Order Reporter

  • May 2012 - Feb 2013

  Business Insider, which launched in 2007, is a fast-growing business site with deep financial, media, tech, and other industry verticals. I held multiple roles at Business Insider. As the Lists & Rankings Editor, I produced data-driven, viral lists on everything from the FBI’s annual crime reports to restaurants in New York City. As the Law & Order Reporter, I covered Obamacare arguments before the Supreme Court and breaking news such as the Sandy Hook school shooting.•Extensively covered the Obamacare arguments before the Supreme Court, previewing possible outcomes for our readers and breaking news of the decision•Covered how the recession affected the law school industry and law school graduates’ efforts to get a job, as well breaking news such as the Sandy Hook shooting Show less

• Lists and Rankings Editor

  • 2011 - Sep 2012

  •Created researched lists and rankings for the various verticals at Business Insider



The Union Democrat

• Sonora, California

• Reporter

  • May 2011 - Aug 2011

  The Union Democrat is a hyper-local newspaper that has been serving Sonora and Calaveras counties in California since 1854. I covered city and county government as well as fire, cops and courts beats for two counties. The Union Democrat is a hyper-local newspaper that has been serving Sonora and Calaveras counties in California since 1854. I covered city and county government as well as fire, cops and courts beats for two counties.



Franklin Center for Government and Public Integrity

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Reporting Fellow

  • Jan 2011 - Apr 2011

  The Franklin Center for Government and Public Integrity is an online nonprofit news organization. I covered the Maryland State House in Annapolis at the beginning of session in January. The company then transferred me to Virginia Statehouse News to cover politics in Northern Virginia and Washington D.C. The Franklin Center for Government and Public Integrity is an online nonprofit news organization. I covered the Maryland State House in Annapolis at the beginning of session in January. The company then transferred me to Virginia Statehouse News to cover politics in Northern Virginia and Washington D.C.



Columbia Missourian

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Assistant City Editor

  • Aug 2010 - Dec 2010

  The Columbia Missourian is a digital-first newspaper based in Columbia, Mo. Students of the University of Missouri-Columbia worked as daily reporters and editors at The Missourian to gain real-world experience and clips.•I edited daily stories and helped Managing Editor Jeanne Abbott with the downtown beat.

• Advanced Reporter

  • May 2010 - Aug 2010

  As an investigative reporter, I spent seven weeks researching undisclosed negotiations between IBM and the City of Columbia



Columbia Business Times

• Reporting Intern

  • Aug 2009 - Dec 2009

  The Columbia Business Times is Columbia, Mo.'s only B2B magazine that provides an in-depth analysis of business issues and the key personalities who impact the community. I researched and wrote features detailing the housing market collapse and localized the national recession. The Columbia Business Times is Columbia, Mo.'s only B2B magazine that provides an in-depth analysis of business issues and the key personalities who impact the community. I researched and wrote features detailing the housing market collapse and localized the national recession.



Columbia Missourian

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Reporter

  • May 2009 - Aug 2009

  I wrote a series of stories about the monetary issues and inflated crowd counts of a popular festival in Columbia, Mo. I simultaneously covered the city and county’s budget preparations I wrote a series of stories about the monetary issues and inflated crowd counts of a popular festival in Columbia, Mo. I simultaneously covered the city and county’s budget preparations



Maneater Student Newspaper

• Crime Editor

  • Dec 2008 - May 2009

  The Maneater is the official, editorially independent student news publication of the University of Missouri. As the Crime Editor, I specialized in covering breaking news, managing the section’s reporters and updating the crime blog. The Maneater is the official, editorially independent student news publication of the University of Missouri. As the Crime Editor, I specialized in covering breaking news, managing the section’s reporters and updating the crime blog.