Abby Hopper

On Premise Advisor for Diageo Hospitality Partnership at Enthuse Marketing Group, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Baltimore City County, Maryland, United States, US

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Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • On Premise Advisor for Diageo Hospitality Partnership
      • Apr 2022 - Present

      Actively coaching key on-premise accounts with the goal of increasing visibility, volume and menu share of Diageo brands. Developing and inacting meaningful strategies of growth by building relationships with on-premise decision makers. Serves as a vital liason between the distributor and supplier, offering insight into market trends, opportunities, event activation and competitive threats. Promotes brand growth and premiumization using educational opportunities and creative solutions. Executed custom trade events and implemented brand-specific educational intensives for key accounts. Continues to build relationships with some of the most important trend leaders in Baltimore, with an established reputation as a loyal and respected brand specialist.

    • United States
    • Beverage Manufacturing
    • 100 - 200 Employee
    • Wine & Spirits Consultant
      • Apr 2018 - Apr 2022

      Serviced over 120 accounts with a focus on luxury brands. Primary responsibilities included demonstrating extensive portfolio knowledge through in-store tastings, staff trainings, on-premise events, cocktail competitions, wine dinners, and trade intensives. Conceptualized and produced a monthly educational program in partnership with key on-premise accounts. Designed original POS for suppliers and accounts. Forecasted inventory for on-premise placements and managed all credit related responsiblities within account base. Achievements include the planning and execution of a neighborhood wine festival with over 300 attendees, maintaining +20% volume / LY in 2020 & 2021, and developing a bartender relief fund during the pandemic.

    • Fine Art
      • Jan 2008 - Apr 2022

      Artist working in the greater Baltimore area under the moniker Wild Limb. Work includes commissioned pieces, graphic consultation, menu design, web kit design, website design, hospitality industry consultation. Fluent in Adobe Suite, Bachelor of Fine Arts Degree from Virginia Commonwealth University with a focus in Painting. Artist working in the greater Baltimore area under the moniker Wild Limb. Work includes commissioned pieces, graphic consultation, menu design, web kit design, website design, hospitality industry consultation. Fluent in Adobe Suite, Bachelor of Fine Arts Degree from Virginia Commonwealth University with a focus in Painting.

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Craft Beverage Consultant
      • Mar 2017 - Apr 2018

      Portfolio consultant for a team of 6 general sales representatives. Performed in store tastings, presented new products, and provided educational materials for staff training. Managed a route in addition to craft team responsibilities. Portfolio consultant for a team of 6 general sales representatives. Performed in store tastings, presented new products, and provided educational materials for staff training. Managed a route in addition to craft team responsibilities.

    • Bar Manager
      • Jan 2016 - Mar 2017

      Wrote cocktail program and managed bar service for a neighborhood haunt. Responsibilities included managing inventory, organizing events, creating seasonal menus, writing training manuals, and staff education. Wrote cocktail program and managed bar service for a neighborhood haunt. Responsibilities included managing inventory, organizing events, creating seasonal menus, writing training manuals, and staff education.

    • Brand Ambassador
      • Oct 2014 - Aug 2016

      Regional brand ambassador, brand designer, and social media manager. Responsibilities were wide ranging and evolving. Accomplishments include design and execution of a new website, creation and management of all social media accounts, content ideation, brand presentation and training for distributing partners, identifying channel plans, on and off-premise events, and product development. Performed across a multi-market territory that included multiple distributors and control markets. Regional brand ambassador, brand designer, and social media manager. Responsibilities were wide ranging and evolving. Accomplishments include design and execution of a new website, creation and management of all social media accounts, content ideation, brand presentation and training for distributing partners, identifying channel plans, on and off-premise events, and product development. Performed across a multi-market territory that included multiple distributors and control markets.

    • Artist in Residence
      • Jun 2013 - Jun 2014

      One of four chosen artists for a year-long internship, during which I was paid to create work. One of four chosen artists for a year-long internship, during which I was paid to create work.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Lead Bartender
      • Aug 2009 - Aug 2013

Education

  • Virginia Commonwealth University
    Bachelor of Arts - BA, Painting
    2008 - 2012

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