Experience

ASICS Digital (formerly Runkeeper)
• Marketing Manager

  • Aug 2021 - Present


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Marketing Consultant

  • Aug 2020 - Jul 2021

  As a Marketing Consultant, I managed content and digital development for a range of small businesses in Canada and Australia including website creation, email marketing development and social media strategy. As a Marketing Consultant, I managed content and digital development for a range of small businesses in Canada and Australia including website creation, email marketing development and social media strategy.



Emco Corporation: Plumbing, HVAC, Waterworks, Industrial, Irrigation, Fire Protection

• Canada
• Wholesale
• 700 & Above Employee

• Internal Communications (Contract Role)

  • Apr 2019 - Jun 2020

  As the Internal Communications Specialist, I was responsible for leading the communications strategy for a national, decentralized business with 3,000 employees. Over the 15 months I worked at Emco, I focused on large projects including a national ERP system upgrade, multi-factor authentication and diversity & inclusion programs. Key Results I was recognized for leading a Mental Health Month at Emco, including organizing activities, sourcing resources, and promoting the Employee Family Assistance Program (EFAP). In comparison to other wellbeing programs, this initiative achieved a 94% increase in engagement on the dedicated intranet webpage. Additionally, I increased national engagement on monthly, company-wide webinars by 9.5%. This helped employees to understand the significant changes that were being made as part of the ERP system upgrade. Key Achievements I was selected to serve on the COVID-19 Business Support and Continuity team where my responsibilities included leading weekly meetings, hosting webinars, developing educational materials and resources, as well as communicating updates to the field.



News Corp Australia

• Australia
• Technology, Information and Media
• 700 & Above Employee

• Marketing Executive - Customer Engagement

  • Nov 2017 - Dec 2018

  In my role as Marketing Executive - Customer Engagement, I focused on the development and optimisation of the early tenure communication strategy and lifecycle journey for digital and bundled subscriptions across News Corp Australia's newspaper titles nationally. I coordinated Customer Engagement campaigns, including brief writing, liaising with external suppliers, partners and agencies, plus internal key stakeholders to ensure that deadlines and targets were achieved. I managed campaigns across all channels including email, telemarketing and SMS, contributing to campaign development, delivery, reporting and analysis of News Corp’s “best in class” subscriber retention strategy. Key Results The 'First 100 Days' onboarding communication program achieved an increase in website usage by 25%, app usage by 22% and rewards redeemed by 13.5% demonstrating subscriber engagement with the communications. To further support the success of this campaign, across all emails the average open rate was 42%, with a CTR of 21%. Key Achievements Winner of the CRM Fast Start initiative for the 'First 100 Days' communication strategy.



G&C Mutual Bank

• Australia
• Banking
• 1 - 100 Employee

• Marketing Officer - Strategic Initiatives

  • May 2016 - Oct 2017

  After just over a year as a Marketing Assistant for G&C Mutual Bank, I was promoted to the role of Marketing Officer – Strategic Initiatives. This role entailed assisting the Executive Management Team and Head of Marketing - Digital Channels, with the development of marketing support materials for merger request for proposals. I was highly involved in the development of merger communications, as well as managing the monthly statement process for both G&C Mutual Bank and Quay Mutual Bank. Other aspects of the role included the creative development of the Annual Report, maintaining social media including Facebook, Twitter and LinkedIn accounts and providing marketing support as required by the CEO and Deputy CEO. Key ResultsI provided leadership to an 'update your details' campaign in preparation for the ‘New Payments Platform’ (NPP) launch in Australia, encouraging members to update or check their contact details. The campaign ran across multiple channels including email, online banking and inbound telecommunication and resulted in 48% of the G&C Mutual Bank membership base checking or updating their details over a 4 week period.Key AchievementsRepresented G&C Mutual Bank in Northern Ireland at the 2016 World Credit Union Conference in the Young Leaders Program.

• Marketing Assistant

  • Mar 2015 - May 2016

  In my role as a Marketing Assistant for G&C Mutual Bank, I was highly involved in the roll-out of member campaigns, developing print and digital materials across Service Centres in New South Wales and Victoria. In addition to this, I coordinated monthly and quarterly statements, as well as providing promotional materials for each run. Another aspect of my role was to maintain the local marketing toolkit and collateral for Local Business Managers and Mobile Lenders, including assisting in the activation of local sponsorships. In 2015, I helped to launch and manage all Social Media platforms including, Facebook, Twitter and LinkedIn.



International Student Volunteers

• United States
• International Affairs
• 1 - 100 Employee

• Marketing Coordinator

  • Mar 2014 - Mar 2015

  As a Marketing Coordinator for ISV, I worked closely with the international executive team, spending 4 months in the California office. During this time, I delivered comprehensive and personalised support to our Marketing sector through managing eDMs, scheduling and coordinating travel, preparing weekly status reports, and developing promotional material. My responsibilities in this role further extended into recruiting promotional staff, scheduling and conducting interviews and establishing an effective direct marketing plan. I thoroughly enjoyed this work, as I was constantly challenged and therefore continued to grow within my role. Key Achievements Selected to lead and support the USA direct marketing team, based in Orange County USA.



Ginger and Smart Pty Ltd

• Australia
• Apparel & Fashion
• 1 - 100 Employee

• Marketing Intern

  • Nov 2013 - Feb 2014

  As an intern for Ginger & Smart, I was involved in supporting the sales and marketing team. I worked closely with the Sales Director, attaining parts of her role whilst she was away on annual leave. Some of my tasks included updating database administration, amending spreadsheets and reports, and ensuring samples were returned PR organisations. As an intern for Ginger & Smart, I was involved in supporting the sales and marketing team. I worked closely with the Sales Director, attaining parts of her role whilst she was away on annual leave. Some of my tasks included updating database administration, amending spreadsheets and reports, and ensuring samples were returned PR organisations.



The Annex Concept Store

• Designer

  • Mar 2011 - Jun 2013

  As a Junior Designer for The Annex I worked closely with the Managing Director, where I developed pattern and print work for The Annex 2012 Summer Collection. As an extension of the collection I created in-store signage, neck labels and swing tags. I was also highly involved in establishing digital promotional materials such as online posters, EDMs, Facebook advertisements, deep etching images for annex.com.au and other website imagery. As a Junior Designer for The Annex I worked closely with the Managing Director, where I developed pattern and print work for The Annex 2012 Summer Collection. As an extension of the collection I created in-store signage, neck labels and swing tags. I was also highly involved in establishing digital promotional materials such as online posters, EDMs, Facebook advertisements, deep etching images for annex.com.au and other website imagery.



Oxfam Australia

• Australia
• Non-profit Organizations
• 200 - 300 Employee

• Junior Designer

  • Dec 2012 - Mar 2013

  As a volunteer Junior Designer for Oxfam Australia, I worked with the University Program Co-ordinator where I assisted in creating PowerPoint presentations, information brochures and developing ways to target university students. I also took part in the Design for Change competition, in which I produced concepts and campaign ideas to combat food waste. As a volunteer Junior Designer for Oxfam Australia, I worked with the University Program Co-ordinator where I assisted in creating PowerPoint presentations, information brochures and developing ways to target university students. I also took part in the Design for Change competition, in which I produced concepts and campaign ideas to combat food waste.