Abby Fraioli

UX Researcher & Designer at Motivate Design
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • United States
    • Research Services
    • 1 - 100 Employee
    • UX Researcher & Designer
      • Apr 2018 - Present

      Motivate Design empowers organizations to realize the potential of better customer experiences. As a consultant at Motivate Design, some of my responsibilities include: - Conducting stakeholder interviews, heuristic analysis, competitive analysis, user interviews, and field research studies to inform research approach. - Developing research materials including recruitment screeners, discussion guides, usability scenarios and tasks, and attitudinal surveys. - Moderating usability tests for web, mobile and physical prototypes. - Utilizing qualitative and quantitative research methods to develop and prioritize design recommendations. - Developing personas and journey maps to describe the user and their experience. - Designing and building wireframes and interactive prototypes. Show less

    • Netherlands
    • Technology, Information and Internet
    • 1 - 100 Employee
    • UX Consultant
      • Dec 2017 - Jan 2018

      Scapade is a new, mobile platform that connects travelers and locals based on location and shared interests. I worked with two other UX designers to provide Scapade with research insights and design recommendations. Together, we developed the following deliverables for the Scapade team: - A research report containing an assessment of the competitive landscape, insights from user interviews and surveys, and an evaluation of Scapade's current app experience - Wireframes and clickable prototype in InVision - A spec document outlining the design features and functionality Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • User Experience Design Immersive | UX Designer
      • Oct 2017 - Jan 2018

      The User Experience Design Immersive is a 10-week long full-time training program dedicated to preparing students to think like designers and approach problems creatively. Students produce five class projects targeting user research, ideation, rapid prototyping, user testing, design iteration, and effective communication of a solution. The course strengthened my UX design skills and provided me with a framework to assess and solve design problems. The User Experience Design Immersive is a 10-week long full-time training program dedicated to preparing students to think like designers and approach problems creatively. Students produce five class projects targeting user research, ideation, rapid prototyping, user testing, design iteration, and effective communication of a solution. The course strengthened my UX design skills and provided me with a framework to assess and solve design problems.

    • United States
    • Health, Wellness & Fitness
    • Co-Founder | User Experience
      • Oct 2016 - Sep 2017

      I co-founded a health tech startup focused on improving the pregnancy experience through individualized health insights. During my time there, I focused on understanding the user and designing an app to address their needs. I co-founded a health tech startup focused on improving the pregnancy experience through individualized health insights. During my time there, I focused on understanding the user and designing an app to address their needs.

    • United States
    • Business Consulting and Services
    • 100 - 200 Employee
    • Consultant
      • Jun 2012 - Sep 2016

      MRE Consulting full service professional services firm specialized in the development and implementation of enterprise systems. During my time at MRE, I functioned in a variety of roles across the software development lifecycle including business analyst, project manager, and QA. MRE Consulting full service professional services firm specialized in the development and implementation of enterprise systems. During my time at MRE, I functioned in a variety of roles across the software development lifecycle including business analyst, project manager, and QA.

Education

  • Tulane University
    Master's degree, Energy Finance and Trading
    2011 - 2012
  • Louisiana State University
    Bachelor's degree, International Trade and Finance
    2006 - 2010

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