Experience

Deel

• United States
• Human Resources Services
• 700 & Above Employee

• Senior Product Manager

  • Sep 2023 - Present

  United States



Instituto Fronteiras

• Brazil
• Non-profit Organization Management
• 1 - 100 Employee

• Volunteer (Product Manager - Artérias)

  • Apr 2023 - Present

  Cruzeiro do Sul, Acre, Brasil Product Manager for Artérias - digital product aimed at raising funds for indigenous populations in the Amazon Forest - in partnership with Instituto Fronteiras. Main activities: - Product Vision definition - Product Backlog prioritization - E-Commerce Development - Data Analysis to improve conversion - Continuous discovery and improvement Achievements: - Product building from scratch - Developed and deployed Artérias E-Commerce in less than 2 months -… Show more Product Manager for Artérias - digital product aimed at raising funds for indigenous populations in the Amazon Forest - in partnership with Instituto Fronteiras. Main activities: - Product Vision definition - Product Backlog prioritization - E-Commerce Development - Data Analysis to improve conversion - Continuous discovery and improvement Achievements: - Product building from scratch - Developed and deployed Artérias E-Commerce in less than 2 months - Product Launch campaigns Show less



Fretebras

• Brazil
• Internet Publishing
• 400 - 500 Employee

• Group Product Manager

  • Feb 2022 - Feb 2023

  São Paulo, Brasil On a leadership position, I was responsible for 4 Product Managers working on different products. My main responsibilities were: - Decide over what should be our Product Strategy with the upper management; - Make sure the product decisions were aligned with the company strategy; - Communicate clearly and objectively to other areas about ongoing product work; - Remove obstacles from the PMs I supported; - Develop the PMs in the field, including one PM that moved from… Show more On a leadership position, I was responsible for 4 Product Managers working on different products. My main responsibilities were: - Decide over what should be our Product Strategy with the upper management; - Make sure the product decisions were aligned with the company strategy; - Communicate clearly and objectively to other areas about ongoing product work; - Remove obstacles from the PMs I supported; - Develop the PMs in the field, including one PM that moved from another area and it was my personal goal to train her from the basics; - Coach and motivate PMs to create the best environment for good decision-making; The products I developed on this role were on the fields of: API Products, User Engagement and Logistics

• Senior Product Manager

  • Aug 2021 - May 2022

  São Paulo, Brasil As a PM, I led two different teams, each with a different goal. In both teams, I was responsible for the overseeing the whole Discovery and Delivery processes, doing constant market and user research, internal product communication and stakeholder management with the company Board, Product peers and areas such as Marketing, Customer Support, Legal and Engineering. My roles were: - PM of the "Lab" Squad, responsible for experimenting with new business models, bringing the… Show more As a PM, I led two different teams, each with a different goal. In both teams, I was responsible for the overseeing the whole Discovery and Delivery processes, doing constant market and user research, internal product communication and stakeholder management with the company Board, Product peers and areas such as Marketing, Customer Support, Legal and Engineering. My roles were: - PM of the "Lab" Squad, responsible for experimenting with new business models, bringing the culture of experimentation to the company and testing on how to create new revenue channels for the company. - PM of the "Chatbot" Squad, responsible for creating value from conversational interfaces with users and clients - In charge of National and internacional market research, including benchmarking in other countries (India, China and USA) with international contractors for the whole company, not restricted to the products I was responsible for.



Meta

• United States
• Software Development
• 700 & Above Employee

• International Product Growth

  • Aug 2020 - May 2021

  São Paulo, Brasil [Fixed period contract] Employed by Infotree Global Solutions as a contractor @ Facebook Working with Brazilian market. Responsible for: - Analyze in-market trends to inform and collaborate with product teams - Coordinate market understanding and product planning/development activities globally - Cooperate on design and usability studies to understand people problemas and product opportunities and identify possible solutions - Identify growth opportunities to Iterate… Show more [Fixed period contract] Employed by Infotree Global Solutions as a contractor @ Facebook Working with Brazilian market. Responsible for: - Analyze in-market trends to inform and collaborate with product teams - Coordinate market understanding and product planning/development activities globally - Cooperate on design and usability studies to understand people problemas and product opportunities and identify possible solutions - Identify growth opportunities to Iterate and optimize on current products - Develop a growth strategy for the market that aligns with company and product goals - Analyze data to take data-informed decisions Show less



Sympla

• Brazil
• Internet Publishing
• 200 - 300 Employee

• Growth Manager & Regional Manager

  • Jul 2018 - Apr 2020

  São Paulo e Região, Brasil Additionally to my Growth Manager duties, as a Regional Manager focused in São Paulo (Brazil's economic center), I was responsible for expanding Sympla's operations and reach in the region. My main resposibilities were: 1. Developing a Product Strategy based on the region's cultural needs, informing also the Sales and Customer Success areas; 2. Developing a Growth Strategy for the region, including not only acquisition plans but also relationship and retention projects; Besides… Show more Additionally to my Growth Manager duties, as a Regional Manager focused in São Paulo (Brazil's economic center), I was responsible for expanding Sympla's operations and reach in the region. My main resposibilities were: 1. Developing a Product Strategy based on the region's cultural needs, informing also the Sales and Customer Success areas; 2. Developing a Growth Strategy for the region, including not only acquisition plans but also relationship and retention projects; Besides that, my activities included: - Hiring; - Executing the Regional Strategy;; - Reporting to Board Members monthly; - Co-leadership of team members in my office with their vertical leaders; - Organizing and attending events for brand awareness; - Sales and business development with Key Players.

• Growth Manager

  • Jul 2017 - Apr 2020

  São Paulo e Região, Brasil Responsible for analysing growth levers and managing how to invest on them. Activities include: - Design and execution of processes for Hypothesis Creation and Test Development on a lean methodology; - Managing cross-area projects, intersectioning with the following areas: Product/Technology, Design, Data Intelligence, Sales, Customer Support and Marketing; - Strategic planning aligned with company board and investors goals; - Developing strategies to increase organic Acquisition… Show more Responsible for analysing growth levers and managing how to invest on them. Activities include: - Design and execution of processes for Hypothesis Creation and Test Development on a lean methodology; - Managing cross-area projects, intersectioning with the following areas: Product/Technology, Design, Data Intelligence, Sales, Customer Support and Marketing; - Strategic planning aligned with company board and investors goals; - Developing strategies to increase organic Acquisition, Activation and Retention. Still as Growth Manager, I also became Head of Sales Planning, which included: - Creating recurrent Sales Strategies with the Head of Sales to support the Sales team; - Managing a team of SDRs responsible for proactive prospection and inbound lead development; - Sales Pipeline management; - Defining and measuring KPI and Metrics to support decisions; - Developing data visualizations with a Data Analyst to create the basis for data driven actions.



Eventick

• Brazil
• Events Services

• CEO

  • Feb 2014 - Jun 2017

  São Paulo Area, Brazil As CEO, I was responsible of defining the main strategies for the company, leading the team and keeping the culture alive. 1. Creating and executing a Growth and Product Strategy, mainly focused on: a. Business Development to drive Product roadmap b. Content and Performance Marketing; c. Automated acquisition through different channels; d. Community building. 2. Sales 3. Relationship with investors 4. PR

• Co-founder and CMO

  • Nov 2011 - Feb 2014

  Recife Being one of the founders and Head of Communications at Eventick, where we strive to build the main Events Intelligence Platform, my activities were: - Online and Offline Brand Management - Social Media Management and Content Creation - Relationship with journalists and writing Press Releases - Creating presentation and Speaking on events - Sales Also, at the beginning of the company, as a co-founder, I did a lot of Software Development to create the core of the… Show more Being one of the founders and Head of Communications at Eventick, where we strive to build the main Events Intelligence Platform, my activities were: - Online and Offline Brand Management - Social Media Management and Content Creation - Relationship with journalists and writing Press Releases - Creating presentation and Speaking on events - Sales Also, at the beginning of the company, as a co-founder, I did a lot of Software Development to create the core of the platform itself.



Agenda Recife

• Media Production

• Founder

  • Mar 2010 - Jan 2014

  Recife, Pernambuco Founder of the main and more complete entertainment events publishing platform in the NE region of Brazil. It was the first and only collaborative tool in the region, with a really broad audience. Besides being localized for each town, it was built to expand to other cities, such as João Pessoa. I was in charge of the following areas: - Sales - Partnerships - Team management Besides business-oriented taks, which took the biggest part of my time at some point, I… Show more Founder of the main and more complete entertainment events publishing platform in the NE region of Brazil. It was the first and only collaborative tool in the region, with a really broad audience. Besides being localized for each town, it was built to expand to other cities, such as João Pessoa. I was in charge of the following areas: - Sales - Partnerships - Team management Besides business-oriented taks, which took the biggest part of my time at some point, I was also involved with a lot of programming activities, from the creation of Rede Agenda to its end. Show less



Atela

• Brazil
• Entertainment Providers
• 1 - 100 Employee

• Founder

  • Mar 2009 - Apr 2012

  Websites and applications development for a wide range of clients' segments. Our team was constantly developing our own methodology for dealing with clients, prospecting and developing high-quality products, from design to functionality.



PLANA Soluções

• Director of Technology

  • 2008 - May 2011

  In charge of setting technological directives and guide the development and conception of products.



Capsula Inovação em TI

• Software Engineer

  • Aug 2009 - May 2010

  I was part of the development team of a hitchikers social network, called Bigoo. Besides we also build software on demand.



Nokia/INdT Open Source Digital Artifact Design Lab

• Researcher

  • Oct 2008 - Apr 2009

  Product conception & design, alternatives generation techniques, social research and prototype building. Aim was to conceive innovative digital products for brazilian C and D social classes.



Partec

• Trainee

  • Mar 2008 - Aug 2008

  Sotware enginnering and product conception activities



Centro Integrado de Tecnologia da Informação

• Human Resources Assistant

  • Aug 2006 - Feb 2007

  I assisted the Human Resources director, learning how to apply and develop methodologies.