Experience

Bold Metrics Inc.

• United States
• Software Development
• 1 - 100 Employee

• Content Director

  • May 2023 - Present

  Oversees all content marketing initiatives, both internal and external, across multiple platforms and formats to drive awareness, engagement, sales and customer loyalty. Oversees all content marketing initiatives, both internal and external, across multiple platforms and formats to drive awareness, engagement, sales and customer loyalty.



Freelance

• AbbieMood.com

• Freelance Writer, Editor, Content Strategist

  • Oct 2009 - Present

  I have experience conceptualizing and writing content for a wide variety of audiences, including feature writing, copywriting, marketing and campaign copy, branding materials, newsletter copy, social media, B2B and B2C content, and SEO-optimized content. I've also ghostwritten and edited print publications, magazines, and e-books. I am also well-versed in a variety of topics, including travel, outdoors, sports (esp. running, rock climbing, yoga, soccer), health/wellness, special education, dogs and training/ behavior, social/environmental issues, and writing as a craft. Show less



Self Employed

• United States
• 700 & Above Employee

• Yoga Teacher

  • Aug 2018 - Present



NIP Group

• United States
• Insurance
• 100 - 200 Employee

• Content Marketing Manager

  • Oct 2022 - May 2023

  First to establish the content marketing manager role at NIP Group, requiring a complete operational strategy consisting of the customer journey, team building, design and execution of an editorial calendar, and content marketing budget. Lead a team of one direct report, two freelancers, and two external agency partners. ➥ Outlined, created, and designed content strategies that engaged target audiences across the full customer journey. ➥ Championed multiple email campaigns that resulted in revenue and net-new customers. ➥ Built exceptional content and social media posts to reach core businesses and maintained a scalable calendar to support contractor work completion, and availability. ➥ Published unique written and video content across key accounts/channels, with marketing automation. ➥ Boosted the company’s position as a thought leader in a competitive commercial insurance sector. ➥ Analyzed data and adjusted strategy as needed to meet or exceed goals. Show less



Mitratech

• United States
• Software Development
• 700 & Above Employee

• Content Marketing Manager

  • Nov 2021 - Oct 2022

  In this position, I directed a successful, data-driven content marketing program through social media and website management, CRM tools, SEO analysis, copywriting, and the creation of a content roadmap. Identified, researched, and developed case studies for relevant products, in collaboration with the executive teams for customer support, product, and sales. In corroboration with company leaders and relevant stakeholders, designed strategic plans for sales enablement success, product marketing, product launches, email campaigns, trade show attendance, and press releases. ➥ Owned the brand voice, and drove messaging and storytelling for the company. ➥ Developed and distributed thought-provoking content for both B2B & B2C audiences for an HRC solutions suite of products. ➥ Built extraordinary business narratives and messaging that supported the company’s lead demand generation process that resulted in 70% of the sales pipeline. ➥ Increased demand generation results through diversity in content types and formats. ➥ Collaborated with marketing, sales, product, and customer success teams to design intriguing communications to boost product launches, sales, trade shows attendance, campaigns, social presence, and corporate events. ➥ Worked with graphic designers and 3rd party video production teams to create visually compelling graphics, sales materials, and company videos. TalentReef was acquired by Mitratech in August 2022. While at TalentReef, I also ran our social media and publicity efforts. Show less



SB Nation

• United States
• Online Audio and Video Media
• 200 - 300 Employee

• Managing Editor of Burgundy Wave

  • Aug 2016 - Nov 2021

  As the managing editor for the Burgundy Wave, the number one source of news for the Colorado Rapids, I wore many hats. Besides writing content (everything from breaking news to more in-depth stories), interviewing team personnel, and managing a team of writers, I was also responsible for the site's social media (Twitter and Facebook). As the managing editor for the Burgundy Wave, the number one source of news for the Colorado Rapids, I wore many hats. Besides writing content (everything from breaking news to more in-depth stories), interviewing team personnel, and managing a team of writers, I was also responsible for the site's social media (Twitter and Facebook).



wemlo®

• United States
• Real Estate
• 1 - 100 Employee

• Copywriter

  • Nov 2020 - Oct 2021

  In this position, I strategized, authored, and published appealing copy for a wide variety of brand targets, including digital ads, print ads, social media posts, blogs, website content, internal communications, email campaigns, newsletters, white papers, case studies, product features, press releases, and event communications. ➥ Created internal and external marketing materials, and produced challenging, technical, and highly regulated language in laymen’s terms, focused on B2B and B2C audiences. ➥ Conducted interviews and designed engaging copy for the Motto Mortgage franchise network. ➥ Introduced fresh and robust drip and automated email campaigns to reach prospects through the sales funnel to drive brand awareness, lead generation opportunities, sales, and demonstrations. ➥ Collaborated with internal teams on the delivery of transparent communications that impacted content campaign strategies, and that included graphic and video elements. ➥Started as a temporary employee covering for someone on maternity leave, but quickly developed technical expertise and was hired full-time. Show less



Matcha

• United States
• Software Development

• Head of Content & Content Strategist

  • Dec 2016 - Feb 2019

  While at Matcha, I managed a team of writers and editors to assign, write, and edit/optimize articles for websites, blogs, and use in email marketing. I also worked with brand partners and DMOs to build relationships and develop content strategies and editorial calendars through content and industry analysis to meet their marketing goals. I also worked with the brand representatives on revisions, as needed, until they are completely satisfied with the final product. We conducted quarterly reviews in which I analyzed and presented client data (page views, time on page, bounce rate, engagement rate, etc.) to review for effectiveness of content strategy. The company was known as RootsRated Media until it rebranded to Matcha on November 1, 2018. Show less



Children's Therapy Services of Colorado

• Thornton, CO

• Early Childhood Developmental Interventionist

  • Nov 2013 - Dec 2016

  As an in-home teacher/therapist for children ages birth- 3 years old with special needs, I monitored developmental progress, wrote progress notes and reports, and participated in transition and IFSP meetings. I helped develop IFSP goals for families and children with a variety of needs, from seizure-related delays to autism. My specialty was successfully solving behavior issues by helping the parents understand the motives behind their children's behaviors. As an in-home teacher/therapist for children ages birth- 3 years old with special needs, I monitored developmental progress, wrote progress notes and reports, and participated in transition and IFSP meetings. I helped develop IFSP goals for families and children with a variety of needs, from seizure-related delays to autism. My specialty was successfully solving behavior issues by helping the parents understand the motives behind their children's behaviors.



Adams County School District 14

• United States
• Education Administration Programs
• 200 - 300 Employee

• Pre-K Teacher

  • Aug 2011 - 2013

  Responsibilities included: planning and implementing a daily schedule of activities using various academic and social/emotional curriculums, supervising 4 year olds of all ranges of abilities and backgrounds (mostly low income and learning English as a second language), directing and working with paraprofessionals, creating and implementing IEP goals, administering a variety of assessments, collaboration and consultation with other preschool and General Education teachers, service providers, and parents, attending professional development workshops, keeping classroom in compliance to Colorado Health Department standards. Show less



CORONA NORCO UNIFIED SCHOOL DISTRICT

• United States
• Education Administration Programs
• 1 - 100 Employee

• Pre-K Special Ed. teacher

  • Jun 2005 - Jun 2011

  Responsibilities included: planning and implementing a daily schedule of activities using the High/Scope curriculum, supervising children ages 3-5 of all ranges of abilities, directing and working with paraprofessionals, creating and implementing IEP goals, leading and organizing IEP meetings, providing parent information meetings monthly, administering the Desired Results Developmental Profiles assessment, collaboration and consultation with other preschool and General Education teachers, service providers, and parents, attending professional development workshops. Show less