Digital Manager

• Jun 2021 - Present

Paid Digital Executive

• Dec 2020 - Present

Paid Social Executive

• Feb 2020 - Jun 2020

Digital Performance Graduate

• Aug 2018 - Aug 2019

Working at OMD, my key role was within the biddable social team, with Barclays as my main client. Sitting in the performance team at OMD, we were responsible for all digital channels but my main focus was social channels across varying business units for the client. Client communications and strategic planning are essential within my day-to-day tasks, ensuring all campaigns are well managed and in-line to meet and exceed our KPI’s. With this in mind, risk planning is vital such as being aware of competitor activity in the marketplace early on and adjusting our strategy accordingly. Presenting to clients and stakeholders on a weekly basis and pulling reports, detailing performance and understanding the core performance metrics and key learns from our various campaigns also played a vital part of the role within the team. I was an instrumental team member to the implementation of reporting suites which resulted in an autonomous approach to minor yet time consuming tasks, giving myself and the team more time to spend on strategy, optimisation and researching betas/new mediums to target our consumers with. To demonstrate my drive to push myself, I took on a high level of responsibility for a graduate role which resulted in being awarded the social lead on Barclays Private Bank, allowing me to improve my strategic knowledge - giving me the opportunity to plan social campaigns on a quarterly and ad hoc basis. Overall, I took responsibility for campaigns seeing each through from brief to final performance reports on both an always on and ad hoc basis.

Junior Ideation Executive

• Jan 2018 - Apr 2018

I worked on brands such as Tanqueray, Baileys, Gordons, Fenty Beauty and Gore Wear, conducting research for new and fresh ideas, creating and assisting on pitches for campaigns and helping advise brands on their creative strategy.I also presented to the agency on a weekly basis, informing of them with new and current trends.I created and published a daily newsletter of industry news.I produced and distributed an opportunity calendar for the agency; to ensure content is reactive and current.I conducted and assisted in creative sessions for a variety of brands, curating and developing my personal ideas as well as helping others develop their own, ensuring that the ideas were as creative yet practical as possible.

Accounts Intern

• Sep 2017 - Dec 2017

I assisted on pitches for new business, helping create strategy for brands such as Kit Kat, Raising Canes and Maggi.I was responsible for managing channels and engaging with user base in a reactive and instantaneous manor for L’Oreal brands; YSL, Armani, Maybelline and Kiehls.I created brand calendars, writing brand appropraite copy and choosing appropriate assets. As part of this, I also planned, shot and created storyboards for Instagram.I aided the team on shoots, organising, setting up and interviewing people. Following this, I also assisted in editing and distributing content on social channels which helped me develop my flare for video and production.I also supported the team with insights roles, producing weekly reports for brands including MyDubai.

Waitress

• Mar 2014 - Jun 2017

I have worked for two companies within Mitchells and Butlers. I started at The Harrow Inn, Warlingham as Front of House staff, serving tables, taking bookings, working behind the bar and cashing up. I have since transferred to Miller and Carter Newcastle (September, 2016) where I am Front of House Waiting Staff. I have worked for two companies within Mitchells and Butlers. I started at The Harrow Inn, Warlingham as Front of House staff, serving tables, taking bookings, working behind the bar and cashing up. I have since transferred to Miller and Carter Newcastle (September, 2016) where I am Front of House Waiting Staff.

Frontline Coordinator

• Jul 2013 - Nov 2013

Sales Associate

• Apr 2013 - Sep 2013

Adult shoe Sales Assistant. Serving customers, refreshed stock levels and retail displays, cleaned and tidied shop floor and stock room. Adult shoe Sales Assistant. Serving customers, refreshed stock levels and retail displays, cleaned and tidied shop floor and stock room.

Assistant

• Sep 2012 - Apr 2013

Assistant

• Sep 2012 - Sep 2012

2 week placement - research and archive management for Flight Global web team. Within this placement I also managed social media accounts and produced articles for the Flight Global blog. 2 week placement - research and archive management for Flight Global web team. Within this placement I also managed social media accounts and produced articles for the Flight Global blog.