Abbie Kate Hancock
Communications Manager at Huntsville Area Association of REALTORS®- Claim this Profile
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Bio
Rachel Shumaker Bragg
Abbie Kate and I have shared experiences in several Communication and Public Relations classes together. She is a great representative of the Department of Communication and has served it as well as the whole university in many capacities throughout her time at MSU. She is a dedicated student with great attention to detail and excellent interpersonal and professional communication skills. Abbie Kate has diverse internship experiences and I have seen firsthand that she applies the knowledge learned in those things incredibly well to her work as a student. She will make an excellent employee.
Rachel Shumaker Bragg
Abbie Kate and I have shared experiences in several Communication and Public Relations classes together. She is a great representative of the Department of Communication and has served it as well as the whole university in many capacities throughout her time at MSU. She is a dedicated student with great attention to detail and excellent interpersonal and professional communication skills. Abbie Kate has diverse internship experiences and I have seen firsthand that she applies the knowledge learned in those things incredibly well to her work as a student. She will make an excellent employee.
Rachel Shumaker Bragg
Abbie Kate and I have shared experiences in several Communication and Public Relations classes together. She is a great representative of the Department of Communication and has served it as well as the whole university in many capacities throughout her time at MSU. She is a dedicated student with great attention to detail and excellent interpersonal and professional communication skills. Abbie Kate has diverse internship experiences and I have seen firsthand that she applies the knowledge learned in those things incredibly well to her work as a student. She will make an excellent employee.
Rachel Shumaker Bragg
Abbie Kate and I have shared experiences in several Communication and Public Relations classes together. She is a great representative of the Department of Communication and has served it as well as the whole university in many capacities throughout her time at MSU. She is a dedicated student with great attention to detail and excellent interpersonal and professional communication skills. Abbie Kate has diverse internship experiences and I have seen firsthand that she applies the knowledge learned in those things incredibly well to her work as a student. She will make an excellent employee.
Credentials
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SEO for Social Media
LinkedInMay, 2021- Oct, 2024 -
Certificate in Principles of Public Relations
Public Relations Society of America (PRSA)Mar, 2021- Oct, 2024
Experience
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Huntsville Area Association of REALTORS®
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United States
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Real Estate
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1 - 100 Employee
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Communications Manager
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May 2022 - Present
- Responsible for the planning, development and implementation of marketing strategies, marketing communications, public relations, and advocacy, both external and internal, for the Huntsville Area Association of REALTORS®and ValleyMLS.com, servicing over 4,000 REALTOR® members - Manages projects related to public-facing graphics design and videos - Oversees the creation and dissemination of all external communications for HAAR & ValleyMLS - Coordinates at the strategic and tactical levels with other functions of the association and ValleyMLS.com. - Coordinates the appearance of all association print and electronic materials such as letterhead, use of logo, brochures, etc., and assists councils and societies in the marketing, communications, and positioning of their activities. - Ensure that the association regularly conducts relevant market research while coordinating and overseeing this activity. Monitoring trends consistently. - Leads projects as assigned, such as cause-related marketing and special events, to include: newsletters, social media, video production, etc. - Serves as the on-camera as host of monthly update videos, writes script and collaborates with outside marketing firm on editing the video. - Collaborates with outside event planners and vendors to execute annual events like the REALTOR® Expo and Installation Gala. - Manages social media accounts, frequently with the assistance of a communications intern - Manages projects related to web development of HAAR.realtor and ValleyMLS.com - Delegates volunteer leaders for events such as the Realtor® Expo and Installation Gala - Leads the diverse marketing budget and campaign for ValleyMLS.com (Multiple Listing Service covering nine counties in North Alabama), focusing on robust marketing opportunities, such as digital billboards, You-Tube pre-roll ads, community-based sponsorships, google ads and OTT Show less
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Make-A-Wish Mississippi
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Development Director
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Aug 2021 - May 2022
- Managed 25 counties over the north and delta regions of MS by coordinating and strengthening all corporate relations and revenue planning; maintaining a portfolio of over 100 constituents and serving as the liaison and point of contact between organizations and donors to guarantee open lines of communication regarding the financials needs of Make-A-Wish MS - Coordinated four internal chapter special events through out the year, including the Starkville Evening of Wishes gala - Oversaw the planning and fundraising for the gala, including creating all print and promotional materials, recruiting a gala committee (who exceeded set personal fundraising goals), securing event-vendors, and managing pre-event set-up and take down - Exceeded fundraising goal by over 110% for annual Starkville Evening of Wishes gala, with over 150 attendees, by securing key corporate sponsorships and working with community-leader volunteers to curate notable in-kind donation for the silent and live auction during the event (Money raised granted over 16 wishes for critically-ill children in MS) - Provided direction and coaching of volunteer fundraising chairs and committees for events; responsible for the recruitment of all volunteers and committee members (managed over 40 volunteers across the territory) - Utilized donor information systems to track donor relationships, manage pipelines, and define objective development goals; also maintained knowledge of current donor relations trends and developments - Networked with members of the local business community and fellow Make-A-Wish chapters to increase awareness for our mission and need for financial support Show less
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Marketing Intern
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Jun 2021 - Jul 2021
- Developed a PowerPoint proposal via Canva for HAAR/ValleyMLS to transition to a social media management tool; ContentCal was chosen out of five other management platforms suggested based on user-experience and the number of platforms available to schedule on the management tool - Successfully transitioned HAAR into using ContentCal for its two separate social platforms (HAAR & Valleymls.com), this allowed the organization to see scope of content for each month and plan ahead for events, courses, and campaigns - Created original content for the HAAR & Valleymls social pages (Valleymls.com is Multiple Listing Service covering nine counties in North Alabama) - Increased followers and interaction week-by-week by over 20% on the HAAR & Valley pages over the course of two months (scheduled 10 posts per week (five for HAAR, five for ValleyMLS) - Curated real estate industry related content including copy writing, graphic design, and blog posts - Assisted in the event coordination (creation and dissemination of promotional materials) and set-up for annual Realtor® networking/social dinner with approximately 200 guests Show less
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Bagley College of Engineering
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United States
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Higher Education
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1 - 100 Employee
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Communication Intern
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Aug 2020 - Apr 2021
-Crafted AP Style press releases for Bagley College of Engineering highlighting over 5,000 current students, faculty, and staff featuring their achievements and awards -Created content for the Bagley Instagram on Adobe Illustrator and Canva to increase awareness of the college; 30 graphics total -Coordinated internal communications, organizing student clubs and organizations, and making sure the website is up to date -By writing feature stories for the college, I acclimated myself to telling the story of Bagley students, faculty, and staff while accurately representing the Mississippi State brand. Show less
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Communication Intern
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Aug 2020 - Apr 2021
-Lead the construction and design of the Department of Communication's Annual Report on Adobe InDesign -The Annual Report featured highlights of over 500 students, faculty, and staff achievement. -Composed the #AlumniSpotlights campaign -Connected with alumni and coordinated surveys to write AP Style press releases featuring our alumni on the department website and social media platforms; featured 15 #AlumniSpotlights which increased engagement and audience interaction on Instagram by 30% Show less
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Public Relations Student Society of America (PRSSA)
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United States
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Public Relations and Communications Services
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200 - 300 Employee
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President
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May 2020 - Apr 2021
Mississippi State University Public Relations Society of America Chapter -Directed and communicated overall chapter operations (goals, objectives, plans & programs) to Advisor & Executive Board members -Successfully planned and executed 13 hybrid meeting (offering limited in-person and virtual options) -Lead the chapter with enthusiasm and organization -Scheduled chapter meetings at the beginning of the semester (including leading, organizing, and scheduling speakers and workshops for each meeting) -Lead bi-weekly meetings and confirmed speakers for each meeting (successfully recruited 13 speakers over the year) -Collaborated with Secretary to prepare agendas prior to all meetings -Lead the recruitment, selection, and management of all executive officers: This includes organizing responsibilities, managing calendar, and holding executive board members accountable for assigned responsibilities -Kept records of scheduled speakers, presentations, etc. in Google Drive -Stayed in contact and manage correspondence with the PRSSA National committee Show less
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Columbus Lowndes Chamber of Commerce
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Intern
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Jan 2020 - Aug 2020
-Created an Instagram for the Chamber, developing its follower base and enhancing community relations by 10% (calculated by the number of Chamber members with Instagrams) -Assisted and planned Chamber events such as Business After Hours for Columbus Young Professionals for people ages 21-35 -Managed internal communications and email marketing through drafting and disseminating the monthly newsletter on Constant Contact to over 2,000 Chamber members -Coordinated and scheduled Facebook posts highlighting Chamber members and government/state Covid-19 updates -Media relations consisted of scanning for any mentions in the press of the Golden Triangle Development LINK and the Columbus Lowndes Chamber of Commerce -Maintained a working relationship with Chamber members and the Chamber President in the recruit of new businesses to the Chamber Show less
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Account Coordinator
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Aug 2019 - Dec 2019
PRISM is an upper-division communication course through Mississippi State's Department of Communication that I was accepted into for the fall of 2019. PRISM is a student-run public relations agency serving a variety of clients. As an account coordinator, I implemented strategic communication and planning for Mississippi State's Center for Community-Engaged Learning. I conducted interviews & wrote a feature article for MSU CCEL's yearly publication. I worked directly with the CCEL account team to achieve PR objectives in our 8-week campaign set for the yearly CCEL publication. I compiled weekly billable hours on Time Camp for my team during our 8-week campaign. Show less
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Mississippi State University
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Higher Education
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700 & Above Employee
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Student-Worker
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Feb 2019 - Dec 2019
Mississippi State University Office of the Registrar-Scanned and indexed student academic records for over 20,000 current MSU students and alumni -Retrieved student vault records to be processed for transcripts -Completed various office duties as assigned by my supervisor such as carrying time-sensitive documents to different departments on campus-Assisted with graduation every semester, implementing interpersonal communication skills by handing out diplomas after the ceremony and directing people to seating Show less
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Mississippi State Athletics Bulldog Club Intern
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Aug 2018 - Apr 2019
-Assisted with football, basketball and baseball game day operations for Mississippi State Athletics-Game day operations included: directing fans to their seats, handing out Bulldog Club stickers, and assisting fans with any questions they had -Marketed and cultivated Bulldog Club memberships to fans and MSU graduates at sporting events for football, basketball and baseball-Worked at annual donor recognition events
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Alabama Public Television, Inc.
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United States
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Movies, Videos, and Sound
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Alabama Public Television Public Information & Promotions Department
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May 2019 - Aug 2019
-Managed the online weekly newsletters and monthly program highlights for the APT website -Effectuated and completed the annual survey data on Microsoft Excel from over 12,000 APT members -Created excel spreadsheets for Pledge Month in August for over 100 programs featured on Alabama Public Television -Managed the online weekly newsletters and monthly program highlights for the APT website -Effectuated and completed the annual survey data on Microsoft Excel from over 12,000 APT members -Created excel spreadsheets for Pledge Month in August for over 100 programs featured on Alabama Public Television
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Platform Boutique
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Poland
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Software Development
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1 - 100 Employee
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Sales Assistant
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May 2019 - Aug 2019
-Developed and created social media posts on Instagram to promote clothing and increase brand awareness for over 11,000 followers -Managed new inventory on Shopify and posted on the store website for hundreds of items in store -Completed online orders adding a handwritten note with every purchase to personalize the orders -Developed and created social media posts on Instagram to promote clothing and increase brand awareness for over 11,000 followers -Managed new inventory on Shopify and posted on the store website for hundreds of items in store -Completed online orders adding a handwritten note with every purchase to personalize the orders
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Education
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2017 - 2021
Mississippi State University
Bachelor of Arts - BA, Communication concentrating in Public Relations
Community
