Senior CRM Manager

• Apr 2022 - Present

CRM Manager

• Apr 2021 - Apr 2022

-Managing the CRM strategy team to ensure all CRM communication is delivered accurately and to deadlines.-Ensure constant optimization across all CRM platforms and looking for opportunity and growth within the existing customer base.-Managing the customer journeys and ensure consistency alongside all campaigns throughout email, SMS, push, direct mail, paid social and PPC.-Focus on increasing customers retention through segmentation and data centric CRM campaigns.-Managing the CRM budget across 8 territories for email, push and SMS.-Lead for IT integrations such as introducing new third-party planforms and integration of existingplatforms.-Working closely with key stakeholders across the business including FP&A, creative and UX.-Ensuring all email communications complies to deliverability best practice and monitoring this through Return Path and Postmaster. Show less

Assistant CRM Manager

• Oct 2018 - Apr 2021

- Focus on customer retention through CRM channels (email, SMS and push) across all key markets - Ensuring all customer comms is consistent, targeted and relevant to each customers- Establish meaningful testing and reporting across both BAU and automated streams- Leading and managing a CRM team of 7 spanning both strategy and operations

Senior CRM Executive

• Nov 2017 - Sep 2018

- Focus on improving customer lifetime value through segmentation and multi-channel CRM campaigns specialising in automated behavioural campaigns

Senior eCRM Executive

• Feb 2017 - Oct 2017

- Working within the CRM team to define and execute CRM strategy - Identifying and implementing new opportunities across all CRM channels to improve the customer journey - Working within the CRM team to define and execute CRM strategy - Identifying and implementing new opportunities across all CRM channels to improve the customer journey

CRM Campaign Executive

• Mar 2016 - May 2017

- Working in the CRM team to deliver multichannel marketing campaigns to specific customer segments through a number of channels including email, SMS and push notifications across 9 territories.

Email and CRM Assistant

• Mar 2015 - Feb 2016

- Working within the CRM team to optimize the email channel with a focus on the UK, US and Australia

Campaign Assistant

• Jul 2014 - Mar 2015

- My role included working in the CRM team to support the delivery of key online marketing campaigns, specialising in email marketing campaigns. - My role included working in the CRM team to support the delivery of key online marketing campaigns, specialising in email marketing campaigns.

Marketing and Events Coordinator

• Sep 2013 - Jun 2014

- Working alongside the Marketing Manager to coordinate all marketing activity for Smallworld Fibre - My role includes B2C marketing to both existing and prospect customers, as well as assisting in the maintenance of the company website and social media - Working alongside the Marketing Manager to coordinate all marketing activity for Smallworld Fibre - My role includes B2C marketing to both existing and prospect customers, as well as assisting in the maintenance of the company website and social media

General Counsellor

• Jun 2013 - Aug 2013

- Working to ensure the safety, welfare and enjoyment off all campers. - Working to ensure the safety, welfare and enjoyment off all campers.

Radio Promotion Staff

• 2010 - 2013

- Working for The Bay radio assisting in outside broadcasts - Working for The Bay radio assisting in outside broadcasts

Administration Assistant

• Jun 2012 - Aug 2012