Experience

Guy's & St Thomas' Foundation

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Social Media Manager

  • Dec 2021 - Present

  Leading on paid and organic social strategy for the Foundation's charity brands: Evelina London, Guy's Cancer, and Guy’s & St Thomas’ Charity. Leading on paid and organic social strategy for the Foundation's charity brands: Evelina London, Guy's Cancer, and Guy’s & St Thomas’ Charity.



Great Ormond Street Hospital Children's Charity

• United Kingdom
• Fundraising
• 200 - 300 Employee

• Social Media Manager

  • Jun 2021 - Dec 2021

  Maternity cover role. Led the social media team at GOSH Children's Charity. Line managed the Senior Social Exec and Social Exec, and implemented paid and organic social strategy within the organisation. Digital lead for the charity's 2021 Christmas campaign. Maternity cover role. Led the social media team at GOSH Children's Charity. Line managed the Senior Social Exec and Social Exec, and implemented paid and organic social strategy within the organisation. Digital lead for the charity's 2021 Christmas campaign.



The Scouts

• United Kingdom
• Non-profit Organizations
• 300 - 400 Employee

• Digital Communications Manager

  • Jan 2020 - Jun 2021

  Returned to Scouts just before lockdown and led on digital comms (social, email and web) throughout the pandemic. Key achievements included: The development and launch of The Great Indoors, a campaign for home-schooling parents and carers, which reached 3.5m people on social and generated ~970,000 web views. Scouts first digital fundraising campaign, Race Round the World, which generated a 1:7 ROI and saved over 500 Scout Groups from closure. And the development and implementation of a new post-COVID social strategy for Scouts, including paid and organic social, web content, and email. Show less



Mojo Mortgages (part of Houseful)

• United Kingdom
• Financial Services
• 100 - 200 Employee

• Content and Social Media Manager

  • Jun 2019 - Jan 2020

  Joined Mojo after travelling for 8 weeks. Worked on organic and paid social strategy and content creation for this fintech, including the development of web content, the implementation of testing of new audiences, and the development of videos for the website. Joined Mojo after travelling for 8 weeks. Worked on organic and paid social strategy and content creation for this fintech, including the development of web content, the implementation of testing of new audiences, and the development of videos for the website.



Citypress

• United Kingdom
• Public Relations and Communications Services
• 100 - 200 Employee

• Social Media Manager

  • Sep 2018 - Apr 2019

  Joined Citypress after a move to Manchester. Clients included Lloyds Banking Group, Co-op (in the Mid-Counties), and a number of retail brands. The role had a particular focus on paid social and social strategy, including client pitches, account management, and content creation. Joined Citypress after a move to Manchester. Clients included Lloyds Banking Group, Co-op (in the Mid-Counties), and a number of retail brands. The role had a particular focus on paid social and social strategy, including client pitches, account management, and content creation.



Wilder Digital

• United Kingdom
• Advertising Services

• Social Media Executive

  • Oct 2015 - Aug 2018

  Continued to look after the Scouts’ social media through their digital agency, Wilder. Managed the social media schedule, monthly reporting and content creation for Scouts and their income-generating subsidiaries. Continued to look after the Scouts’ social media through their digital agency, Wilder. Managed the social media schedule, monthly reporting and content creation for Scouts and their income-generating subsidiaries.



The Scouts

• United Kingdom
• Non-profit Organizations
• 300 - 400 Employee

• Content Executive

  • Aug 2014 - Oct 2015

  Wrote social posts, blogs and magazine articles for Scouting Magazine. Developed a love for the short, snappy nature of social media copy in particular. Wrote social posts, blogs and magazine articles for Scouting Magazine. Developed a love for the short, snappy nature of social media copy in particular.