Experience

WAYS2WELL

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• VP Marketing

  • Sep 2019 - Present



Truth BBQ

• United States
• Restaurants
• 1 - 100 Employee

• Co-Owner; Marketing & Brand Partnerships

  • Jun 2016 - Present

  Leveraging my experience and relationships in the restaurant industry and creative space to build unique partnerships, events & brand experiences for TRUTH BBQ Houston & TRUTH BBQ Brenham - the Central Texas BBQ restaurants my spouse & I own. I also lead all PR, design & merchandising.



Samsung Electronics America

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Director, Global Partner Marketing

  • Jun 2016 - Dec 2019

• Senior Manager, Smart Home Demand Generation

  • Jan 2016 - Jul 2016

• Manager, Brand & Marketing Communications

  • May 2014 - Mar 2016



Energy Kitchen

• Director of Marketing

  • Dec 2012 - Jan 2014

  -Director of Marketing for 15+ QSR in the fastest growing 'Better Burger' segment.-Direct report for 5 team members.-Manage all marketing initiatives and sales calendars; including a 4 quarter marketing plan annually.-Responsible for management of field marketing team, with weekly sales goals and plan of action(s) at the store level.-Manage all product launches and store openings, as well as Grand Opening kickoffs-Create and manage brand voice through social media, email marketing, B2B and B2C initiatives.-Oversee all seasonal sales drivers and training of staff.-Manage all consumer engagement and response; as well as guest complaints.-Created LSM and brand-wide promotions.-Design and remodel 5 locations to reflect new brand voice and positioning in the healthy quick service food category.



TRUFOODS LLC

• Restaurants
• 1 - 100 Employee

• Marketing Manager

  • Aug 2010 - Nov 2012

  -Marketing manager for 4 QSR brands, each in a uniquely different category/segment.-Created and executed all marketing initiatives for nearly 90 franchisee and corporate owned locations. -Created all graphic pieces for point of sale, advertising and marketing using Adobe Creative Suite. -Responsibilities included creating annual marketing plans for each brand, with quarterly sales goals and guest retention strategies.-Managed all marketing budgets & vendors-Responsible for planning annual conferences for each brand and off-sites each quarter-Implementation and management of email marketing and social media platforms through contesting, promotions and creative content.



Hell's Kitchen Hospitality Group

• United States
• Hospitality
• 1 - 100 Employee

• Marketing/Social Media Coordinator

  • Mar 2010 - Aug 2010

  -Responsibilities included creating social media campaign to reach new customers and maintain contact with current customers.-Daily management of Facebook, Twitter, Four Square, Buzzd, Yelp and LinkedIn to increase brand awareness and build private event sales.-Handled all marketing efforts and Constant Contact-Created weekly and nightly 'branded' events and promotions to raise sales



Curtis Media Group

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Promotions Manager

  • Jun 2008 - Feb 2010

  Responsible for managing a 4 person team; day-to-day operations of the promotions department. Oversaw and executed all major contests and promotions for the cluster of stations. Wrote all legal rules and regulations, making sure they adhered to FCC standards in order to protect the broadcasting license.Managed all marketing and promotions for the 5 station cluster including internal and external communications, community involvement and client focused campaigns. Point person for all non-profit and charity projects, writing all PSA's and marketing plans, with subsequent execution. Served as company ambassador. Organized and chaired all company related non-profit engagements and events including blood drives, radiothons, St. Baldrick's, Strike for Survival, NC Auto Expo, Old Reliable Run, Downtown Raleigh Alliance Home Tour and Restaurant Week, Raleigh Wide Open, and Downtown Live Concert Series.Developed and maintained strong community connections to grow consumer awareness and increase local business opportunities. Acted as a member of several community boards and foundations.Responsible for brainstorming, implementing and executing creative and promotional ideas that serve the needs of advertisers as well as increase station branding. Worked in partnership with sales team to present added value campaigns to clients. Provided recaps and research to show ROI for client investment.WTVD-ABC 11



Disney General Entertainment Content

• United States
• Entertainment Providers
• 700 & Above Employee

• Assignment Editor

  • Aug 2006 - Jul 2008

  Managed reporters, photographers, technicians and support staff on a daily basis. Handled breaking news situations effectively by directing reporters and photographers to news as it unfolded while also making sure live trucks, satellite shots, helicopter and eyewitnesses were all in place and able to meet deadlines under pressure.Coordinated all research and interviews. Duties included planning coverage and operations for "sweeps" pieces, the 2008 Presidential election, interviewing celebrities, public officials and eyewitnesses. Excellent presentation and writing skills.Handled newsroom traffic in staff shortage and deadline situations. Coordinated scheduling, story planning and local events coverage daily. Managed web updates as needed.