Abbi Achterberg, MBA, CFRM
Director Of Development at Tindley Accelerated Schools- Claim this Profile
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Bio
Crystal Paschal ✨
Abbi is an expert at digital strategy and marketing. She develops comprehensive marketing plans that cover every area of the online and social media world, and manages them efficiently. I appreciate her leadership and clear vision, and I enjoying creating content for her clients.
Jason L. Crace, CPA
Abbi is an incredible source of knowledge and expertise in her field. Before I could hire my own personnel and take my social media presence to the next level, she helped me understand my target market, create useful content and maximized how I made sure my readers were getting it. Very professional and very detail oriented. She will be assisting us in our next social media campaign this fall.
Crystal Paschal ✨
Abbi is an expert at digital strategy and marketing. She develops comprehensive marketing plans that cover every area of the online and social media world, and manages them efficiently. I appreciate her leadership and clear vision, and I enjoying creating content for her clients.
Jason L. Crace, CPA
Abbi is an incredible source of knowledge and expertise in her field. Before I could hire my own personnel and take my social media presence to the next level, she helped me understand my target market, create useful content and maximized how I made sure my readers were getting it. Very professional and very detail oriented. She will be assisting us in our next social media campaign this fall.
Crystal Paschal ✨
Abbi is an expert at digital strategy and marketing. She develops comprehensive marketing plans that cover every area of the online and social media world, and manages them efficiently. I appreciate her leadership and clear vision, and I enjoying creating content for her clients.
Jason L. Crace, CPA
Abbi is an incredible source of knowledge and expertise in her field. Before I could hire my own personnel and take my social media presence to the next level, she helped me understand my target market, create useful content and maximized how I made sure my readers were getting it. Very professional and very detail oriented. She will be assisting us in our next social media campaign this fall.
Crystal Paschal ✨
Abbi is an expert at digital strategy and marketing. She develops comprehensive marketing plans that cover every area of the online and social media world, and manages them efficiently. I appreciate her leadership and clear vision, and I enjoying creating content for her clients.
Jason L. Crace, CPA
Abbi is an incredible source of knowledge and expertise in her field. Before I could hire my own personnel and take my social media presence to the next level, she helped me understand my target market, create useful content and maximized how I made sure my readers were getting it. Very professional and very detail oriented. She will be assisting us in our next social media campaign this fall.
Experience
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Tindley Accelerated Schools
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Director Of Development
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Jun 2020 - Present
Individually responsible for the fundraising for three public charter schools, educating almost 1100 students from kindergarten through 12th grade. Focus on fundraising primarily through annual fund gifts, grant writing, major gifts and special events.Raised $612,000 for school year 2021-2022, an increase of 26% from the previous school year. Increased average gift per donor to $3,686, an increase of 23% from the same time period.Raised $101,000 in private grant funding during the 2021-2022 school year, an increase of 477% from the previous year.Oversaw complete network rebrand, including the design and adoption of a new logo, tagline, website update, and press and media announcement.
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The Villages
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United States
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Individual and Family Services
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200 - 300 Employee
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Director of Community Engagement
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Jul 2017 - Jun 2020
Oversee fundraising initiatives and annual giving campaign, including special events, recurring gifts, direct mail, digital marketing, and campaign management. Independently created relationships with corporate and community organizations to develop long-term relationships and increase fundraising from corporate entities. Led two large website development projects from start to finish to increase web presence for The Villages and Children's Village, a childcare center owned and operated by The Villages. Worked closely with all senior leadership to accurately represent all programs and services.
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Tipping Point Marketing
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United States
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Advertising Services
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President
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Feb 2012 - Jun 2020
Providing custom content and social media marketing strategies for small to medium-sized businesses. Services include: strategy development, content creation (blogging, white papers, webpage content, videos, etc.) social media postings and management, and e-mail marketing campaigns.Creating traditional marketing materials, such as press releases and advertising collateral, to pair with digital marketing efforts. Providing custom content and social media marketing strategies for small to medium-sized businesses. Services include: strategy development, content creation (blogging, white papers, webpage content, videos, etc.) social media postings and management, and e-mail marketing campaigns.Creating traditional marketing materials, such as press releases and advertising collateral, to pair with digital marketing efforts.
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HCR ManorCare
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United States
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Hospitals and Health Care
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700 & Above Employee
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Director of Admissions & Marketing
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May 2006 - Dec 2008
Directed marketing, admissions and overall business development plan for a 140-bed skilled nursing facility.Authored several written communication pieces, including newsletters, brochures and flyers.Cultivated and maintained strong relationships with several hospital contacts to increase business development and gain further beneficial contacts.Analyzed quarterly referral trends and developed a marketing and advertising plan to improve productivity ratio. Directed marketing, admissions and overall business development plan for a 140-bed skilled nursing facility.Authored several written communication pieces, including newsletters, brochures and flyers.Cultivated and maintained strong relationships with several hospital contacts to increase business development and gain further beneficial contacts.Analyzed quarterly referral trends and developed a marketing and advertising plan to improve productivity ratio.
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Education
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2019 - 2020
Indiana University Lilly Family School of Philanthropy
Certification in Fund Raising Management (CFRM), The Fund Raising School -
2009 - 2011
Butler University - Lacy School of Business
MBA, Business -
1998 - 2002
DePauw University
BA, Psychology
Community
