Abbey Dockrill

Digital and Ecommerce Manager at BEARE PARK
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Contact Information
Location
Sydney, New South Wales, Australia, AU

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Experience

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Digital and Ecommerce Manager
      • Apr 2023 - Present
    • Australia
    • Retail
    • 1 - 100 Employee
    • Senior Digital Coordinator
      • Nov 2022 - May 2023

    • Digital Coordinator
      • Jun 2022 - Nov 2022

    • Australia
    • Apparel & Fashion
    • 1 - 100 Employee
    • Marketing Coordinator
      • Mar 2022 - Jun 2022
    • Australia
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Ecommerce Coordinator
      • Nov 2020 - May 2022

      - End to end eCommerce management includes; customer service, dispatch, SEO optimization, product copywriting.- Organising e-comm photoshoots end to end including talent scouting, styling, photography, photoshop editing. - General cross-referencing and updating of products, pricing, catalogues, and managing promotional sales.

    • Creative Marketing Assistant
      • Nov 2020 - Apr 2022

      - Directing and coordinating creative campaigns that service the promotional calendar across e-comm, socials and EDM marketing.- Executing updates across multiple checkpoints for The Lairs’ 2021 digital rebrand, communicating a cohesive aesthetic that maintains the brand’s current identity and aesthetic.- Sharing internally created content with global brands that The Lair represent, to promote cross-pollination. My personal campaigns have been shared by brands such as Bec & Bridge, The Iconic, Neuw and Viktoria & Woods. - Initiating paid Pinterest campaigns that reflect both Instagram and e-commerce marketing. Show less

    • Assistant Store Manager
      • Oct 2019 - Apr 2022

      - In-store operations include working to strong personal and team sales targets, managing casual staff and their daily tasks, providing encouragement and training to casual staff and setting incentives.- Setting and overseeing customer service standards, unique to The Lairs’ sales training. - Being a strong and timely point of contact for all brand liaising and customer care. - Analytical reporting to aid re-orders, seasonal buying and promotional sales.- Collaborating with the Marketing team to create strong visual merchandising in-store, that reflects both The Lairs’ online and brand identity. Show less

    • Australia
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Social Research & Policy Intern
      • May 2020 - Jul 2020

      - Designed and distributed ISSA’s 2019-2020 client feedback survey. - Analysed client data and developed a report that communicated meaningful patterns in analytics. - The report was published in ISSA’s annual 2019-2020 performance report and presented to the NSW Department of Communities and Justice - Designed and distributed ISSA’s 2019-2020 client feedback survey. - Analysed client data and developed a report that communicated meaningful patterns in analytics. - The report was published in ISSA’s annual 2019-2020 performance report and presented to the NSW Department of Communities and Justice

    • Spain
    • Fashion Accessories Manufacturing
    • 1 - 100 Employee
    • Volunteer 2019
      • May 2019 - May 2019
    • Australia
    • Retail
    • 100 - 200 Employee
    • Visual Merchandiser & Supervisor
      • Mar 2017 - May 2019

Education

  • Whitehouse Institute of Design
    Bachelor of Design, Creative Direction & Styling
    2021 - 2023
  • UNSW
    Batchelor of Art Theory / Social Research & Policy, with Distinction
    2016 - 2020
  • St Francis Xavier's College
    High School Certificate
    2014 - 2015

Community

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