Abbey White
Digital Marketing & [Student] Recruitment Manager at LAMDA (London Academy of Music & Dramatic Art)- Claim this Profile
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English Native or bilingual proficiency
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French Elementary proficiency
Topline Score
Bio
Experience
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LAMDA (London Academy of Music & Dramatic Art)
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United Kingdom
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Performing Arts
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100 - 200 Employee
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Digital Marketing & [Student] Recruitment Manager
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Jul 2021 - Present
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Founder Makes Scents Candles
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Jun 2020 - Present
•Launched Makes Scents Studio a soy scented candle and homeware business and established a brand ethos of up-cycling.•Lead virtual candle making workshops and established a brand partnership with a large candle making supplier.PR: https://www.lboro.ac.uk/alumni/news/2020/2020-alumna-reflects-on-setting-up-a-business-during-the-pandemic.html?fbclid=IwAR22iVLRNhoVD0UWaVDw93Tb-bUINyvwxRk8mX9KjgXJ4lXE6Ci8Ed8AqMkPR: https://www.craftbusiness.com/news/view/cosy-owl-announce-new-virtual-candle-making-event-in-partnership-with-makes-scents-candles
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Rambert School of Ballet and Contemporary Dance
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United Kingdom
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Performing Arts
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1 - 100 Employee
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Freelance Digital Marketing Consultant
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May 2020 - Present
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Spread a Smile
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United Kingdom
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Hospitals and Health Care
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1 - 100 Employee
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Performer
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Jun 2018 - Present
Singer with Spread a Smile charity.Spread a Smile visit children's hospital wards in central London and virtually across the UK, entertaining patients, siblings and their families. (Many hospitals including GOSH UCLH RLH) Singer with Spread a Smile charity.Spread a Smile visit children's hospital wards in central London and virtually across the UK, entertaining patients, siblings and their families. (Many hospitals including GOSH UCLH RLH)
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STA Travel
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United Kingdom
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Travel Arrangements
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700 & Above Employee
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Global Digital Marketing Executive
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May 2019 - Aug 2020
Reported into Director of Group Marketing and Head of Customer Experience.•Line Manager of a small team. Experienced in setting OKRS, personal development goals and mentoring the team.•Worked on content emails, targeted campaign emails and web strategy and content. Coordination of global content emails (a self-started initiative to align the global brand) and email & web content creation globally across the UK,US,AU,ZA,SG,NZ & franchised markets.•Worked closely with customer experience, UX, divisional marketing, brand and creative departments.•Integral part of CMS project team for a global compliance audit, URL clean up and CMS/SEO optimisation project across 12 Opentext websites.•Created/scheduled regular eComms (twice weekly) in line with cross channel strategy, brand, organic and trading requirements. Support on reactive crisis comms tasks.•Lead on best practice with smaller divisions providing web eComms and reporting training to optimise the working practices overseas.•Responsible for testing and creating new pages on site to improve sales and UX trialled first in UK and rolled out globally following success of reduced bounced rates, shorter user journeys and better customer experience. Proposed A/B testing for web, actioned by the R&D team and ran A/B tests on email.•Lead on B2B pitch and proposal for new plug in email software to provide a greater level of personalisation.
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Swing Dresser
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Nov 2014 - Mar 2020
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Rambert School of Ballet and Contemporary Dance
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United Kingdom
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Performing Arts
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1 - 100 Employee
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Freelance Digital & CRM consultant
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Apr 2018 - May 2019
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Freelance Digital Marketing Executive (contract)
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Feb 2018 - Apr 2018
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Wardrobe Assistant
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Apr 2016 - Apr 2018
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Temporary/freelance swing dresser
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Jan 2018 - Jan 2018
Temporary cover for a dressing role with the new west end production of Hamilton. Temporary cover for a dressing role with the new west end production of Hamilton.
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Creative Strategist (Social)
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Nov 2016 - Sep 2017
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Marketing Assistant
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Jan 2016 - Jun 2016
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Society of London Theatre & UK Theatre
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United Kingdom
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Performing Arts
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1 - 100 Employee
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Wardrobe Assistant, Olivier Awards
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Apr 2015 - Apr 2015
Responsibilities included: Supporting the Head of Wardrobe in a new environment for a one off televised show, Prepare clothes for the other shows' wardrobe departments for live perfomance. Assisted Celebrity Presenters and High profile actors with anything they needed.Skills needed: Attention to detail. Responsibilities included: Supporting the Head of Wardrobe in a new environment for a one off televised show, Prepare clothes for the other shows' wardrobe departments for live perfomance. Assisted Celebrity Presenters and High profile actors with anything they needed.Skills needed: Attention to detail.
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Education
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Loughborough University
Bachelor of Arts (BA), English and Drama -
Arts Educational Schools London
Foundation Course, Musical Theatre