Experience

Cabana

• China
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Customer Relationship Management Lead

  • Sep 2021 - Jul 2022

  ✅ 0-1 Establish Omni CRM Scope and Platform in Line with The Growing Retail Landscape and Strategy of the Corporate ✅ Build Overall Customer Relationship Management Capability and Engage Stakeholders to Provide Exclusive Experience ✅ Design the Membership Program and Pilot MVP Activities to Test for Member Enrollment Optimization ✅ 0-1 Establish Omni CRM Scope and Platform in Line with The Growing Retail Landscape and Strategy of the Corporate ✅ Build Overall Customer Relationship Management Capability and Engage Stakeholders to Provide Exclusive Experience ✅ Design the Membership Program and Pilot MVP Activities to Test for Member Enrollment Optimization



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• International Label CRM Lead

  • Jul 2019 - Feb 2021

  ✅ 0-1 Establish SCRM Platform and Develop SCRM Strategy and Digital Initiatives for Loyalty and WOM✅ Co-lead the Global Innovative Project and Roll-out Plan to China

• Ecommerce Marketing Manager

  • Feb 2018 - Jun 2019

  ✅ Lead and Implement Impactful Activations in Multiple Channels to Maximize Brand Exposure and Recruit New Users



Danone Nutricia Early Life Nutrition

• Finland
• 1 - 100 Employee

• E-commerce Channel Marketing Manager

  • Jan 2013 - Oct 2016

  ✅ Chanel Activity Calendar Planning and Super Campaign Implementation ✅ On-going in-store Optimization and Operation ✅ Chanel Activity Calendar Planning and Super Campaign Implementation ✅ On-going in-store Optimization and Operation



POSSIBLE

• Australia
• Strategic Management Services
• 1 - 100 Employee

• Engagement Manager

  • Aug 2010 - Nov 2012

  Nike.com and Tmall flagship store ✅ Global website localization and UXUI revamp, shopper data analysis, activity calendar planning and delivery, email-marketing Head & Shoulders Yearly Biggest Campaign ✅ Digital campaign planning and delivery, digital asset development (Gold winner for 3rd ROI Award) Nike.com and Tmall flagship store ✅ Global website localization and UXUI revamp, shopper data analysis, activity calendar planning and delivery, email-marketing Head & Shoulders Yearly Biggest Campaign ✅ Digital campaign planning and delivery, digital asset development (Gold winner for 3rd ROI Award)


Guangzhou Newsun Insight Advertising Company Ltd.
• China
• Account Executive

  • Mar 2008 - Jan 2010