Abbas Asgari
Marketing Manager at Farkhondeh Biscuit Co- Claim this Profile
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English Full professional proficiency
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Deutsch Professional working proficiency
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Bio
Ebrahim Abadi
I've worked alongside Abbas for close to Six years now. His rare mix of productivity and ambition sets a great example for the rest of the team, and explains why everyone loves working with Abbas -- no matter where they fall on the org chart. As a colleague in the Cross Team at Sales and Marketing Department, I recommend him to others as a Great Role-Model. BS Ebrahim
Mohammad Zaghari
I’ve had the pleasure of knowing Abbas Asgari for 1 year, I was impressed with Abbas ability to team management and expert in trade marketing. And, of course, his Leadership Abbas would be a true asset for any positions and comes with my heartfelt recommendation.
Ebrahim Abadi
I've worked alongside Abbas for close to Six years now. His rare mix of productivity and ambition sets a great example for the rest of the team, and explains why everyone loves working with Abbas -- no matter where they fall on the org chart. As a colleague in the Cross Team at Sales and Marketing Department, I recommend him to others as a Great Role-Model. BS Ebrahim
Mohammad Zaghari
I’ve had the pleasure of knowing Abbas Asgari for 1 year, I was impressed with Abbas ability to team management and expert in trade marketing. And, of course, his Leadership Abbas would be a true asset for any positions and comes with my heartfelt recommendation.
Ebrahim Abadi
I've worked alongside Abbas for close to Six years now. His rare mix of productivity and ambition sets a great example for the rest of the team, and explains why everyone loves working with Abbas -- no matter where they fall on the org chart. As a colleague in the Cross Team at Sales and Marketing Department, I recommend him to others as a Great Role-Model. BS Ebrahim
Mohammad Zaghari
I’ve had the pleasure of knowing Abbas Asgari for 1 year, I was impressed with Abbas ability to team management and expert in trade marketing. And, of course, his Leadership Abbas would be a true asset for any positions and comes with my heartfelt recommendation.
Ebrahim Abadi
I've worked alongside Abbas for close to Six years now. His rare mix of productivity and ambition sets a great example for the rest of the team, and explains why everyone loves working with Abbas -- no matter where they fall on the org chart. As a colleague in the Cross Team at Sales and Marketing Department, I recommend him to others as a Great Role-Model. BS Ebrahim
Mohammad Zaghari
I’ve had the pleasure of knowing Abbas Asgari for 1 year, I was impressed with Abbas ability to team management and expert in trade marketing. And, of course, his Leadership Abbas would be a true asset for any positions and comes with my heartfelt recommendation.
Credentials
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Digital Body Language
LinkedInApr, 2020- Sep, 2024 -
Route to market training
DanoneJun, 2015- Sep, 2024 -
Dream Store Collage
Danone DairySep, 2014- Sep, 2024 -
IELTS
IELTS OfficialNov, 2020- Sep, 2024 -
Distributor Managment
Danone
Experience
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Marketing Manager
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Apr 2022 - Present
New products launched, organised trade marketing team New products launched, organised trade marketing team
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National Trade Marketing Manager
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Sep 2020 - Jul 2022
The Trade Marketing : Translating brand plans into sales and channel specific strategies and objectives that drive sustainable, profitable growth. The Trade Marketing Manager will represent the priorities of sales as they collaborate and engage with cross-functional team members (brand, sales, category management, finance, regulatory, and legal). This position serves as a critical member of the annual business planning process.4 areas activities is managing by Trade Marketing :-Merchandising Area all over Iran :Define Planogram,Design Structures,Route planing,In Store Activities,-Sampling promoting :Focus on promoting new products in key stores ,Event implementation like sales festivals.-Retail Market Research&Sales trend analyse : 9 brands are researching in Market :Shelf space/Market Share by company team.we provide and analyse Sales trend and giving advise .-New products launch: POSMs,Test Market,Launch in Market planing ,Training Sales team ,Promotion B2B negotiation and agreementsManage merchandising and instore activities in more than 1400 Zarshops in Iran till 1399.
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Kourosh Fruit Industry
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Iran
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Wholesale
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1 - 100 Employee
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Bisuness Development Manager-Fresh Fruit Department
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Apr 2019 - Sep 2020
As a business development manager I'll be concerned with improving and growing a Fresh Fruit Business in ofogh kourosh chain store, by fostering and developing relationships with commercial dep., suppliers and other partners. I work to improve profitability through careful strategic planning and positioning in the appropriate markets, or to enhance the operation of the business, Sorting, Waste, position or reputation in some way.I have a single role in the organisation or lead a team of staff. My work will often reach across all areas of the business.Identify new business opportunities - including new markets, growth areas, products and seeing the bigger picture and setting aims and objectives in order to develop and improve the businesswork strategically - carrying out necessary planning in order to implement operational changesdraw up client contracts - depending on the size of business this task may be completed by someone else or agreements may not be as formalhave a good understanding of the businesses and understand the need for change and what is required of themtrain members of my team, arranging external training where appropriatediscuss promotional strategy and activities with the marketing departmentliaise with the finance team, warehousing and logistics departments as appropriate seek ways of improving the way the business operate .
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SunStar (ZJM)
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Iran
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Food and Beverage Services
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1 - 100 Employee
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National Trade Marketing Manager
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Sep 2016 - Mar 2019
The Trade Marketing Manager supports Consumer Business Unit and is critical in translating our brand plans into sales and channel specific strategies and objectives that drive sustainable, profitable growth. The Trade Marketing Manager will represent the priorities of sales as they collaborate and engage with cross-functional team members (brand, sales, category management, finance, regulatory, and legal). This position serves as a critical member of the annual business planning process.4 areas activities is managing by Trade Marketing :-Merchandising Area all over Iran :Two brands.Define Planogram,Design Structures,Route planing,In store Activities,-Sampling:Focus in Self Sampling in SunStar , Sampling in Sunnyness,Event implementation.-Retail Market Research&Sales trend analyse : 9 brands are researching in Market :Shelf space/Market Share by company team.we provide and analyse Sales trend and giving advise .-New products launch: POSMs,Test Market,Launch in Market planing ,Training Sales team ,Promotion Proposal.Best practice of launch 500cc products by organizing premium Sales Team to set in Market and hand over to distribution team.B2B negotiation and contractDo merchandising and instore activities in more than 1200 supermarkets in Tehran and 1000 in main cities.
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Danone
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France
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Food and Beverage Manufacturing
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700 & Above Employee
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Area Sales Manager
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Nov 2011 - Sep 2016
-Regularly review sales data and create reports for National sales manager.Conduct distributor's sales team to reach company target.-Utilize POSM tools to provide sales insights to marketing .To support marketing activities in big cities-Travel to organization locations within a given area to meet with and manage sales Rep. and Distributors.Manage/conduct 30 distributors and 3 direct sales branches in Iran(Mashhad,Qazvin,Tabriz)-Review sales policies and update policies and curriculum as needed.-Identify both struggling and successful sales initiatives and explore ways to improve on sales metrics-Communicate actively with sales teams in a given area to help foster a team environment.-Plan and execute sales meetings to help provide feedback and sales insights-Interview and train new sales employers, and overseeing other onboarding tasks as needed.
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Field Sales Development Executive
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Nov 2007 - Nov 2011
Nestle is the famous FMCG company in the world and Field Sales Development Executive position is the main positionin charge of market situation.Main responsibility:1. Negotiate with key accounts to develop region market.2. Manage merchandising team /project regarding to market development.3. Find and define new markets.4. Support regional distributor with Nestle policy to reach the monthly targets.5. Coach distributor's team and weekly Sales review meeting.6. Conduct , implement new marketing activities.
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MTN
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United States
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Advertising Services
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1 - 100 Employee
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Distributor Account Executive
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Apr 2006 - Nov 2007
1-Find new distributors; negotiate to convince them about business.2- Take all financial documents to commence.3-To control them, after selling and follow up to sort out their issues. 1-Find new distributors; negotiate to convince them about business.2- Take all financial documents to commence.3-To control them, after selling and follow up to sort out their issues.
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Barez Industrial Group
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Iran
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Regional Sales Supervisor
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Jan 1998 - Apr 2006
1. Make a new distribution channel (for passenger tires)2. Design discount scheme for this channel.3. To visit/select proper distributors.4. To hit the company targets( by this channel). 1. Make a new distribution channel (for passenger tires)2. Design discount scheme for this channel.3. To visit/select proper distributors.4. To hit the company targets( by this channel).
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Education
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1994 - 1998
Allameh Tabataba'i University
Bachelor’s Degree, Economics -
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University of Tehran
Associate's degree, Sketching -
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Philsaphi high school
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